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Author: Toon Vuursteen

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Toon Vuursteen

Senior Manager at GBBO & Guest Lecturer at the Open Universiteit

Toon Vuursteen is a Dutch thought leader in digital analytics for the public sector and the author of the FTG (Functie-Taak-Gedrag) framework. He has advised many public service institutions, including the municipalities of Amsterdam and The Hague (Den Haag), the Dutch court system (Rechtspraak) and ministries, departments and agencies of the Dutch central government (Rijksoverheid).

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March 24, 2021

Web analytics for governments part 3: Working with operational KPIs

This article is the third and last part of the series about the FTG (Functie-Taak-Gedrag in Dutch) framework – a web analytics model designed for the public sector. The framework was created by Toon Vuursteen, a Dutch thought leader in digital analytics for government, now using his expertise to support clients of GBBO.From this series […]

December 15, 2020

Web analytics for governments part 2: How to work with strategic & tactical goals

This article is the second of a three-part series about the FTG framework – a web analytics model designed with the websites of public institutions in mind. The framework was created by Toon Vuursteen, a Dutch thought leader in digital analytics for the public sector, now supporting the digital transformation of GBBO, an agency specialized […]

July 6, 2020

Web analytics for governments: The framework for setting the right KPIs

One of the main goals of the public sector institutions has always been to be transparent and give citizens consistent access to public services and information. At the same time, it’s necessary to optimize costs, improve efficiency and better allocate resources.What has changed is that now institutions deal with many of these tasks through websites […]

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