Piwik PRO Blog

Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.


Urszula Kotowska, Content Marketer

I’m particularly keen on exploring the intersection of technology and social good. I strongly believe that technology, if used wisely, is able to serve people.

Why Banks Need to Hone Setting KPIs for m-Banking Now More Than Ever

Published: August 4, 2017 Updated: October 30, 2018 Author Category Analytics, Banking & Finance

The fast developing world of technology hasn’t spared anybody. Today it takes more than reliability and security for banks to succeed. With financial technology companies not only occupying more and more space on the financial arena but also joining forces to innovate it, banks are facing new, much greater challenges. It’s time they combined the […]

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Piwik PRO Joins Forces With Google to Educate Future Techpreneurs

Published: July 31, 2017 Updated: November 27, 2017 Author Category News & Releases

We’re excited to announce that in the middle of July our CFO, Piotr Korzeniowski, visited Google’s Wrocław Office to pair up with Google in their educating efforts. The occasion was the Google Startup Lab – an initiative to introduce wannabe techpreneurs to the arcana of starting and developing an IT business. Piotr shared Piwik PRO’s […]

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Piwik PRO Talks ePrivacy in Brussels

Published: June 14, 2017 Updated: August 23, 2018 Author Category News & Releases

We’re happy to share the news that earlier this month our CEO and Data Protections Officer (DPO), Maciej and Grzegorz, visited Brussels to take part in discussions on internet privacy at the European Parliament. The event, ePrivacy – Challenges from Browsing to Content Analytics, was inspired and organized by Josef Weidenholzer MEP – a politician […]

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How to Choose the Right Web Analytics for a Governmental Organization

Published: May 25, 2017 Updated: August 24, 2018 Author Category Analytics, Government

No matter if you are a hi-tech company or a government, your organization is shaped and powered by technology. The choice of it may be, however, difficult for governmental organizations, which on the one hand breathe rigid procedures and, on the other hand, face cost limitations. Both factors can prove to be effective deterrents from […]

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How to Leverage Content Personalization for a Better Banking Experience

Published: May 11, 2017 Updated: March 5, 2019 Author Category Banking & Finance, Personalization

With the proliferation of banking institutions and progressing digitalization of the world, banks are becoming more and more customer-centric. Technology has changed customers’ expectations for good and banks, just like telcos and retailers, need to follow suit and adapt to the busy day-to-day lives of their customers. Hardly anyone steps inside a bank these days […]

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What You Should Know About Custom Development of Piwik Web Analytics

Published: April 11, 2017 Updated: August 24, 2018 Author Category Analytics

You have been utilizing Piwik for some time now and, we hope, it has helped you expand your business. You got the hang of the tool and have ideas on what other functionalities a web analytics tool could have. You may also be at the point of realizing that Piwik, useful as it has been […]

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6 Ways a Digital Ad Agency Should Ensure Web Analytics Data Security

Published: April 4, 2017 Updated: August 24, 2018 Author Category Analytics, Data Privacy & Security

It would not be an overstatement to say that there is hardly any legal framework these days that would be as volatile as the one concerning data security. On the one hand, there is the European GDPR coming along, on the other hand, the US senate has just voted for repealing of the FCC regulation […]

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How to Transition From Piwik Community to Piwik PRO Premium Web Analytics

Published: February 24, 2017 Updated: August 24, 2018 Author Category Analytics

Piwik is undoubtedly a great open-source platform, appreciated by both individual users and organizations alike. If you are looking for a cost-effective solution that guarantees data ownership and data security, this is your way to go. It is probably the only existing open-source web analytics platform that allows full control of data, which in this […]

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5 Things to Consider Before You Set Your Mind on a Self-Hosted Analytics Platform

Published: February 9, 2017 Updated: April 8, 2019 Author , Category Analytics

If you are here, you may be considering running a self-hosted analytics platform on your own servers. It surely is the most secure and efficient way of running a web analytics tool: First of all, you know exactly where your data is kept as it is stored either on your premises or on the servers […]

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When Keeping Your Data in a Cloud-Hosted Web Analytics Is a Good Idea and When It Is Not

Published: January 26, 2017 Updated: June 5, 2018 Author Category Analytics

For every business operating online the choice of a web analytics solution is a crucial one. In selecting a web analytics you need to take its accuracy, reliability, and costs into account. The wide variety of available web analytics solutions does not help you solve this dilemma, either. In this blog post we want to […]

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