Piwik PRO Blog

Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.


Urszula Kotowska, Content Marketer

I’m particularly keen on exploring the intersection of technology and social good. I strongly believe that technology, if used wisely, is able to serve people.

A Simple Segmentation Framework to Leverage Your Web Analytics Data

Published: January 13, 2017 Updated: August 2, 2018 Author Category Analytics, Conversion Optimization

“It is a capital mistake to theorize before one has data,” as Sherlock Holmes put it. We live in times when a deficit of data is no longer a problem. On the contrary, the abundance of data may feel like information overload and does not necessarily translate into actionable knowledge. Aggregate data is neutral and […]

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Why You Should Use Content Tracking and How to Pull It Off

Published: January 10, 2017 Updated: November 20, 2019 Author Category Analytics, Conversion Optimization

It goes without saying that your website’s performance hinges on its content. Having invested resources into your website, you want to be certain it delivers the right customer experience to your visitors and, most of all, that it yields expected business results. You bring UX and web designers on board, perform A/B testing, and maybe […]

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