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A complete guide to campaign tracking in your web analytics platform
So, you’ve started running paid or organic marketing campaigns to drive more traffic to your website, or you may have started some online partnerships. Wouldn’t it be great to know exactly which of these brings your website the most traffic? And what about the revenue generated by these channels? That’s exactly where your web analytics…
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How Your Web Analytics Can Team Up With a Tag Manager for Better Insights
Digital marketing has come a long way. It became more and more complex and demands that marketers be able to coordinate and manage a vast number of tools to get the most precise and insightful data. This often means that the marketing team can lose control of part of their work, as they need the…
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5 Things to Consider Before You Set Your Mind on a Self-Hosted Analytics Platform
If you are here, you may be considering running a self-hosted analytics platform on your own servers. It surely is the most secure and efficient way of running a web analytics tool: First of all, you know exactly where your data is kept as it is stored either on your premises or on the servers…
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6 Problems to Solve When Choosing Web Analytics for Financial Services And Banking
Have you ever tried to select web analytics for financial services and banking? If you haven’t, let us warn you: it’s not a walk in a park. It’s more like cutting your way through the jungle of data privacy rules and regulations you’ll have to adhere to. You won’t have the luxury of settling for…
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A Simple Segmentation Framework to Leverage Your Web Analytics Data
“It is a capital mistake to theorize before one has data,” as Sherlock Holmes put it. We live in times when a deficit of data is no longer a problem. On the contrary, the abundance of data may feel like information overload and does not necessarily translate into actionable knowledge. Aggregate data is neutral and…
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Why You Should Use Content Tracking and How to Pull It Off
It goes without saying that your website’s performance hinges on its content. Having invested resources into your website, you want to be certain it delivers the right customer experience to your visitors and, most of all, that it yields expected business results. You bring UX and web designers on board, perform A/B testing, and maybe…
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Piwik PRO Blog Roundup: The Most-Read Articles of 2016
Web analytics is not only our bread and butter, but our passion as well. Our blog content delivers solid proof of that. Or at least we think so ;-). This year, in more than 70 articles, we have covered the latest data privacy regulations, as well as shared our knowledge on Piwik PRO best practices,…
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10 common reasons why web analytics may be lying to you
Yes, we said it. Web analytics tools can lie, skew your reports and hurt your business. Bad numbers leads to bad decisions, right? When the problem of false data occurs, it may be hard to get rid of. And it may even be difficult to spot, as in most cases your reports can display data…
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Infographic: JavaScript Tracking vs. Web Log Analytics
Few people realize that there are alternative tracking methods to JavaScript tagging. Most analytics solutions today like Google Analytics, Webtrends, and Piwik PRO use it to collect data. JS Tracking has earned recognition as the most comprehensive tracking method and is valued for delivering high-quality insights to users, but also for its extensive customization capabilities.However,…
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Enterprise Analytics: 10 Top Issues to Check When Selecting the Right Platform
Choosing an enterprise analytics tool is a critical process: whichever platform you choose, you will be stuck with it for a while. Web analytics implementation is definitely a long-term project, with high organizational and financial costs. That’s why it’s good to pause and reflect before making any commitment. At this stage you probably have already…
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