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10 common reasons why web analytics may be lying to you
Yes, we said it. Web analytics tools can lie, skew your reports and hurt your business. Bad numbers leads to bad decisions, right? When the problem of false data occurs, it may be hard to get rid of. And it may even be difficult to spot, as in most cases your reports can display data…
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Infographic: JavaScript Tracking vs. Web Log Analytics
Few people realize that there are alternative tracking methods to JavaScript tagging. Most analytics solutions today like Google Analytics, Webtrends, and Piwik PRO use it to collect data. JS Tracking has earned recognition as the most comprehensive tracking method and is valued for delivering high-quality insights to users, but also for its extensive customization capabilities.However,…
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Enterprise Analytics: 10 Top Issues to Check When Selecting the Right Platform
Choosing an enterprise analytics tool is a critical process: whichever platform you choose, you will be stuck with it for a while. Web analytics implementation is definitely a long-term project, with high organizational and financial costs. That’s why it’s good to pause and reflect before making any commitment. At this stage you probably have already…
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How Outdated Analytics Solutions Like Urchin Hurt Your Business
Four years ago your Urchin became an orphan when support was cut off by Google. Since then, the software has gone without support and without updates. Yet, as the W3Tech report confirms, a certain number of websites still use it. We all know it takes time to implement change, but it’s important to remember that…
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How to Drive Conversions with User-Centric Reporting
In a perfect world you can meet your website visitors’ desires and display each individual’s preferred content in front of their eyes before they begin searching for it on their own. The only way to do this is to collect and collate as much information as possible about individual users’ behavior, to give you a…
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How to read and fully understand your referrer reports in Piwik PRO Analytics?
Every savvy marketer knows without proper insight into your traffic sources, you might be missing out on valuable information. Your brand or products are mentioned and linked to in many different places across the web; wouldn’t it be useful to get to know them all? Luckily, Piwik provides you with a comprehensive report on which…
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5 Actionable Recommendations to Help You Deal With the Consequences of Safe Harbor
The renouncement of the Safe Harbor agreement means that every company serving European customers now needs to reassess its data practices. How should you tackle the upcoming changes? Dr. Carsten Ulbricht, a lawyer and partner of BARTSCH Rechtsanwälte, provides sound advice on how to adjust to this new situation.
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What does the Safe Harbor Ruling Mean for Your Analytics?
On October 6, 2015, the European Court of Justice (CJEU) invalidated the US-EU Safe Harbor agreement, effective immediately. This sentence has potentially big implications for US tech companies when it comes to how they look after our private data. What does it mean to all of us and how will it affect our usage of…
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Web Analytics Segmentation as a Road to Enlightenment
Segmenting data in web analytics may be an old concept that has been in existence since the first free web analytics tools such as Google Analytics, Yahoo Analytics and Piwik PRO. However, it is not always obvious what it is all about. So, let’s shed some light on web analytics segmentation and what it can…
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How to go about selecting the right KPIs for your company?
It’s not about the number of metrics, but about their relevance With web analytics software giving us mountains of data and reports, it can be tempting to review all these metrics – from the overview of your website referrers, through to the performance of each entry page, to the average number of pages viewed per…
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