Category: Analytics

183

results

  • Why You Should Use Content Tracking and How to Pull It Off

    It goes without saying that your website’s performance hinges on its content. Having invested resources into your website, you want to be certain it delivers the right customer experience to your visitors and, most of all, that it yields expected business results. You bring UX and web designers on board, perform A/B testing, and maybe…

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  • Piwik PRO Blog Roundup: The Most-Read Articles of 2016

    Web analytics is not only our bread and butter, but our passion as well. Our blog content delivers solid proof of that. Or at least we think so ;-). This year, in more than 70 articles, we have covered the latest data privacy regulations, as well as shared our knowledge on Piwik PRO best practices,…

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  • 10 common reasons why web analytics may be lying to you

    Yes, we said it. Web analytics tools can lie, skew your reports and hurt your business. Bad numbers leads to bad decisions, right? When the problem of false data occurs, it may be hard to get rid of. And it may even be difficult to spot, as in most cases your reports can display data…

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  • Infographic: JavaScript Tracking vs. Web Log Analytics

    Few people realize that there are alternative tracking methods to JavaScript tagging. Most analytics solutions today like Google Analytics, Webtrends, and Piwik PRO use it to collect data. JS Tracking has earned recognition as the most comprehensive tracking method and is valued for delivering high-quality insights to users, but also for its extensive customization capabilities.However,…

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  • Enterprise Analytics: 10 Top Issues to Check When Selecting the Right Platform

    Choosing an enterprise analytics tool is a critical process: whichever platform you choose, you will be stuck with it for a while. Web analytics implementation is definitely a long-term project, with high organizational and financial costs. That’s why it’s good to pause and reflect before making any commitment. At this stage you probably have already…

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  • How Outdated Analytics Solutions Like Urchin Hurt Your Business

    Four years ago your Urchin became an orphan when support was cut off by Google. Since then, the software has gone without support and without updates. Yet, as the W3Tech report confirms, a certain number of websites still use it. We all know it takes time to implement change, but it’s important to remember that…

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  • How to Drive Conversions with User-Centric Reporting

    In a perfect world you can meet your website visitors’ desires and display each individual’s preferred content in front of their eyes before they begin searching for it on their own. The only way to do this is to collect and collate as much information as possible about individual users’ behavior, to give you a…

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  • How to read and fully understand your referrer reports in Piwik PRO Analytics?

    Every savvy marketer knows without proper insight into your traffic sources, you might be missing out on valuable information. Your brand or products are mentioned and linked to in many different places across the web; wouldn’t it be useful to get to know them all? Luckily, Piwik provides you with a comprehensive report on which…

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  • 5 Actionable Recommendations to Help You Deal With the Consequences of Safe Harbor

    The renouncement of the Safe Harbor agreement means that every company serving European customers now needs to reassess its data practices. How should you tackle the upcoming changes? Dr. Carsten Ulbricht, a lawyer and partner of BARTSCH Rechtsanwälte, provides sound advice on how to adjust to this new situation.

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  • What does the Safe Harbor Ruling Mean for Your Analytics?

    On October 6, 2015, the European Court of Justice (CJEU) invalidated the US-EU Safe Harbor agreement, effective immediately. This sentence has potentially big implications for US tech companies when it comes to how they look after our private data. What does it mean to all of us and how will it affect our usage of…

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