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Analytics

Read our posts on secure web analytics and best practices dedicated for customers from various industries like banking, finance, healthcare, retail and media agencies. Check how to collect and manage data in a responsible and secure way to stay compliant with the most rigid international legislations in regard to data privacy and security.

100 results for category: Analytics

Web Analytics For Banks: Off-The-Shelf vs. Build-Your-Own

Published: March 29, 2019 Updated: April 24, 2019 Author Category Analytics, Banking & Finance

There has never been a better time for banks to take a 360-degree view of their customers. The trend is heading towards offering a “segment of one”. A personalized experience where the user receives the right offer at the right time. With legal restrictions and internal policies, it’s much more difficult to take full advantage […]

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How to Export and Share Reports & Dashboards in Piwik PRO

Published: March 25, 2019 Updated: April 19, 2019 Author , Category Analytics

Every good analytics platform should give you the opportunity to share data anytime and with anyone you need. After all, the point of the tool is to ensure that all interested parties can make informed decisions based on quantitative data. That’s why we’ve designed Piwik PRO to let you export data in multiple ways and […]

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10 Steps to Gather Business Requirements for a Robust Web Analytics Strategy

Published: March 20, 2019 Updated: July 11, 2019 Author , Category Analytics

Embarking on a new web analytics project calls for careful planning and a sound strategy. You need to define precisely what you want to achieve with your project. One of the key components of this process is gathering business requirements. That will serve as a detailed road map to ensure you’re heading in the right […]

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Piwik PRO: A Reasonable Webtrends Alternative

Published: February 27, 2019 Updated: June 18, 2019 Author Category Analytics, Comparisons

You have a business need for secure and compliant web analytics. Most likely it’s because your organization takes data security and privacy very seriously. Industries such as telecoms, healthcare, banking, and the government and public sector demand premium protection of the sensitive data they gather. And if your organization operates in one of them, then […]

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How to Track Single-Page Applications (SPAs)

Published: January 10, 2019 Updated: April 19, 2019 Author Category Analytics, Tag Manager

Have you ever wondered what Spotify, Twitter, Gmail, Google Maps and Netflix have in common? Besides being internet superstars, they are all SPAs, Single-Page Applications. They are users’ favorite sites. They look great, have the best UX design, load in a flash and never keep you waiting. On the other hand, for marketers and analysts […]

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How Analytics & Customer Data Platform Can Help You Track the Full Customer Journey

Published: January 3, 2019 Updated: August 14, 2019 Author , Category Analytics, Data Management

Technological innovations are changing the landscape of the banking industry and creating more opportunities to tap into. Banks and the financial sector strive to provide a compelling customer journey. With so much data at hand, you’d think it would be an easy task. As it turns out, however, technological advancements like web analytics are not […]

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Piwik PRO & ClickHouse: How We Used It to Make Our Reports Faster and More Efficient

Published: December 6, 2018 Author Category Analytics

As you probably know, a few months ago we introduced a powerful addition to our analytics stack – Custom Reports. Equipped with a new engine, the new module has made our analytics faster and more agile than ever. It wouldn’t have been possible without the powerful database management system offered by ClickHouse (kudos, guys!). In […]

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Anonymous Tracking: How to Do Useful Analytics Without Personal Data

Published: November 26, 2018 Updated: July 11, 2019 Author , Category Analytics, Data Privacy & Security

GDPR restrictions on the collection and use of personal data mean that many analytics users of are asking themselves: Can I do useful analytics without personal data? The simple answer is yes. Although you won’t be able to draw the same conclusions as with personal data, it’s not an exaggeration to say that anonymized data […]

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Piwik PRO vs. Google Analytics: The Most Comprehensive Comparison

Published: November 23, 2018 Updated: June 18, 2019 Author , Category Analytics, Comparisons, Data Privacy & Security

According to the latest statistics provided by W3Techs.com, Google Analytics is used by 86% of all websites with detectable traffic analysis tools. This makes up 57.4% of all websites. Sounds impressive, right? Google Analytics usage Infogram However, a host of businesses don’t want or simply can’t afford to settle for the so-called market standard. There […]

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How To Build a Segmented Funnel You Can Be Proud Of

Published: November 21, 2018 Updated: August 8, 2019 Author , Category Analytics, Use cases

Let us show you how applying segments will help you pinpoint problems ruining your funnels’s performance. Funnel visualization reports are used so often they have become an indispensable part of web analytics. It comes from the facts that: In most cases they are easy to set up and offer a decent overview on your website/app […]

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