February 8, 2022
Joe Christopher: Healthcare organizations should focus on improving the patient’s digital experience
Maciej Zawadziński: The Health Insurance Portability and Accountability Act (HIPAA) regulates how US patients’ healthcare information should be protected. Why are some healthcare organizations reluctant to adopt a data-driven approach to marketing? Is it hard to achieve compliance under HIPAA? Joe Christopher, VP Analytics at Blast Analytics: HIPAA extends well beyond the digital experience and […]
Read moreFebruary 4, 2022
Is Google Analytics (3 & 4) GDPR-compliant? [UPDATE]
Google Analytics and its mother company, Google LLC, have been on the radar of European privacy activists for some time now. In the past few years, we’ve heard reports of questionable privacy practices by Google, which led to legal action based on GDPR. This includes complaints filed by activist organizations such as Austria’s NOYB and […]
Read moreFebruary 1, 2022
What is SharePoint analytics?
SharePoint is a popular platform for workspace collaboration. It allows you to easily share and organize company documents. It also works well for companies of all sizes, from small and mid, to ones with as many as 50,000 workers. However, it’s vital to make sure your online workspace is user-friendly, easy to navigate, and contains […]
Read moreJanuary 27, 2022
10 things to consider for improving user experience with web analytics
Businesses with a digital presence that want to optimize their websites and provide a better customer experience turn to web analytics. This software enables you to collect valuable data about your site and its visitors’ behavior. And why is that so important? According to HubSpot, 42% of people leave websites because of poor functionality. Also, 38% […]
Read moreJanuary 13, 2022
Google Analytics alternatives – free and paid
Google Analytics’ approach to privacy, data quality, transparency in handling data make you seek alternatives. See the pluses and minuses of those platforms.
Read moreDecember 8, 2021
Find a Matomo alternative: An in-depth comparison of free and enterprise-ready analytics platforms
Companies use Matomo to collect data in a privacy-friendly way, and store data virtually anywhere. For many projects Matomo works fine. However, it employs basic analytics methods, lacks advanced features, and experiences performance issues. All that makes you look for alternatives, whether free or paid. A lot of companies choose Matomo because it has a strong […]
Read moreDecember 6, 2021
6 key Google Analytics limitations
This blog post was originally published on December 10th 2019 with the title “4 Key Google Analytics drawbacks you won’t realize until it’s too late”The free version of Google Analytics, also called Universal Analytics, with its 86% market share, is the most widely used web analytics solution to date. It offers a variety of features, […]
Read moreNovember 24, 2021
Anonymous tracking: How to do useful analytics without personal data usage [Updated]
GDPR restrictions on the collection and use of personal data mean that many analytics users are asking themselves: Can I do useful analytics without personal data?The simple answer is yes. Although you won’t be able to draw the same conclusions as with personal data, an anonymous data collection method provides you with useful insights into […]
Read moreOctober 27, 2021
Health data and GDPR: Best practices for analytics in the EU
Analytics platforms give organizations the power to gain insights into how visitors use their websites, apps and products. They also indicate areas that require improvement. Depending on the setup of your platform, your analytics data may or may not contain personal data. If your organization operates in the healthcare sector, analytics data could also reveal […]
Read moreSeptember 28, 2021
Gerhard Kürner: The marketing of the future will work on first-party data
Maciej Zawadziński: The customer journey is one of the most influential concepts in marketing. How did it evolve over the years? Will it still be relevant for the marketing of the future? Gerhard Kürner: In the past, the customer journey was often just a theoretical value that wasn’t verifiable. With the increasing number of digital […]
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