February 14, 2023
How to perform successful audience targeting with a CDP
As much as 72% of business buyers expect vendors to personalize their experiences. However, only 15% of CMOs believe their company is on the right track with personalization. These numbers speak for themselves – companies need to shift their focus and incorporate high-level personalization into their marketing. If you want to reach your target audience […]
Read more
February 1, 2023
Meta’s ad practices ruled illegal under GDPR: Key facts and implications of the decision
The European Data Protection Board (EDPB) ruled that Meta could no longer use contracts as a basis for its behavioral ads. Instead, they should rely on consent as the ground for personal data processing under the EU’s general data protection regulation (GDPR). Initially, the Data Protection Commission of Ireland (DPC) had backed Meta’s legal argument […]
Read more
January 30, 2023
TTDSG – how to make sure your analytics complies with the German law
Germany’s new Telecommunications Telemedia Data Protection Act (TTDSG) came into effect in December 2021. It applies to all companies that do business in Germany, even organizations located outside the country.The regulation merges the data protection regulations in telemedia and telecommunications, previously scattered across various German laws. Among other things, TTDSG regulates confidentiality and privacy protection […]
Read more
January 17, 2023
Looker Studio (former Data Studio) GA4 connector quota limit errors: Everything you should know
On November 10, Looker Studio announced the quota change for Google Analytics 4 (GA4) API.A minor update led to an uproar in the Looker Studio community when many users started experiencing problems with their GA4 reports. Most Looker Studio editors that use the native GA4 connector can’t visualize their data or connect to the underlying […]
Read more
November 24, 2022
How to migrate to a new analytics platform: The ultimate guide
Changing analytics platforms is difficult. Even when organizations don’t feel like they are getting value from their current analytics, they tend to keep it because switching to a new one often includes the following: Reimplementation – implementing a new analytics tool typically requires retagging your website or mobile app.Retraining – switching to a new digital […]
Read more
November 14, 2022
Event-based web analytics: Everything you need to know
Session-based and event-based analytics platforms are usually grouped together under the headline “web analytics”. However, lumping them all under the same category is a bit misleading. Both kinds of platforms allow you to track a similar amount of details, yet they measure them differently and require a different set of analytical skills. Traditional session-based web analytics […]
Read more
October 26, 2022
Universal Analytics vs. Google Analytics 4: Data models and other key differences explained
You probably know that Universal Analytics (GA3 or UA) and Google Analytics 4 (GA4) use different data models. GA3’s data model is based on sessions and page views. In contrast, GA4’s is based on events and parameters. This means that the two analytics platforms collect, process, and report the same data differently. And the differences […]
Read more
October 25, 2022
6 key Google Analytics limitations
This blog post was originally published on December 10th, 2019 with the title 4 Key Google Analytics drawbacks you won’t realize until it’s too lateGoogle Analytics is the most widely used web analytics solution on the market. It offers a variety of features, was created by the most popular brands in the world, and is […]
Read more
October 25, 2022
Privacy Shield 2.0: What it is and how it will affect your business
The invalidation of the previous frameworks concerning US-EU data transfer caused a lot of confusion among European companies. The repeal of the agreements meant that there are no legal means for the cross-border transfer of personal data from the EU to the US. The new adequacy agreement, often referred to as Privacy Shield 2.0, seems to […]
Read more![Is Google Analytics (3 & 4) GDPR-compliant? [Updated]](https://piwik.pro/wp-content/uploads/2020/08/2020-08-25_Is-Google-Analytics-GDPR-compliant-10-things-to-consider_blog.png)
October 14, 2022
Is Google Analytics (3 & 4) GDPR-compliant? [Updated]
Google Analytics is by far the most popular analytics tool on the market. It’s free and allows you to analyze website traffic and gather valuable data about user behavior. Google Analytics and its parent company, Google LLC, have been on the radar of European privacy activists for some time now. In the past few years we’ve […]
Read more
Core – a new plan for Piwik PRO Analytics Suite
Privacy-compliant analytics, built-in consent management and EU hosting. For free.
Categories
- Interviews (20)
- Analytics (170)
- Consent Manager (7)
- Banking & finance (15)
- Comparisons (13)
- Conversion optimization (21)
- Data management (49)
- Data privacy & security (115)
- GDPR (47)
- Government (8)
- Healthcare (13)
- Intranet analytics (11)
- News & releases (52)
- Personalization (16)
- Product best practices (28)
- Tag Manager (16)
- Use cases (29)
Newsletter
Sign up to receive the latest Piwik PRO news and insights in your inbox