Read our posts on secure web analytics and best practices dedicated for customers from various industries like banking, finance, healthcare, retail and media agencies. Check how to collect and manage data in a responsible and secure way to stay compliant with the most rigid international legislations in regard to data privacy and security.
108 results for category: Analytics
![Piwik PRO vs Matomo (Piwik): The Most Important Differences Explained [Updated]](https://uploads.clearcode.cc/piwik.pro/2019/07/pp-vs-matomo-new.png)
Published: July 12, 2019 Updated: August 6, 2019 Author Karolina Lubowicka Category Analytics, Comparisons
Piwik PRO and Matomo (formerly Piwik) have a shared history. Some of our employees contributed code for the open-source Piwik project. Early on Piwik PRO provided enterprise-level support and premium features on top of those open source foundations. However, in 2016 our paths diverged. We’re now two separate organizations, each with its own plans and […]
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Published: July 8, 2019 Updated: August 7, 2019 Author Peter Curac-Dahl, Marek Juszczyński Category Analytics, Data Privacy & Security
Evolving from a simple document to improve website usability, Cookies have become instrumental in how website users are tracked for advertisement purposes. While they’ve been used in advertising for a long time, digital privacy has recently become a global issue in which cookies play a big part.In this post we cover how first-party, third-party and…
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Published: June 28, 2019 Updated: August 1, 2019 Author Peter Curac-Dahl, Marek Juszczyński Category Analytics
As an analyst, you probably go by many names: numbers wizard, chart artist, data guru… But do you consider yourself a teacher? Or a storyteller? Interpreting data is the foundation of being an analyst, but the ability to explain your findings and paint a picture that influences and drives business decisions is equally important. Your […]
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Published: June 26, 2019 Author Karolina Lubowicka Category Analytics, GDPR
Google Analytics is by far the most popular analytics tool on the market. It’s free, and it allows you to analyze website traffic and gather valuable data about user behavior. However, collecting analytics data requires compliance with data protection regulations, including GDPR. In recent months, we’ve heard reports of some really bad privacy practices by […]
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Published: June 18, 2019 Updated: September 10, 2019 Author Karolina Matuszewska, Szymon Grzesiak Category Analytics, Tag Manager
If you’re seeking to enrich your web tracking opportunities but at the same time need a robust and reliable means of gathering information, we’ve got great news! The search is over, as everything you need is within your arm’s reach – it’s called a Data Layer. Data Layers also offer a great method for structuring […]
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Published: May 27, 2019 Updated: September 10, 2019 Author Karolina Lubowicka, Marek Juszczyński Category Analytics, Use cases
E-tailers face cut-throat competition. Keeping up with industry trends is essential to stay ahead in the race, especially for businesses with an omni-channel presence. Also, as a customer-centric industry, retailers are constantly under pressure to serve clients better and increase their overall satisfaction. It’s no easy task. As Shep Hyken writes in Forbes, customers will […]
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Published: May 21, 2019 Updated: July 10, 2019 Author Karolina Matuszewska, Marek Juszczyński Category Analytics, Banking & Finance
The focus of financial marketers lies in the number of new accounts opened. Acquiring new customers is often the key strategy point for many companies, not only banks. The question is what’s next? Are your customers using their account actively? Gaining account usage insight is crucial since acquiring a new account alone doesn’t guarantee expected […]
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Published: May 20, 2019 Updated: June 17, 2019 Author Szymon Grzesiak Category Analytics
Emails are one of the basic forms of communication in the online world and email campaigns are often the foundation of a marketing strategy. A well performing campaign is key to good communication and lead acquisition. But even with years of experience in email campaigning we should always analyze the results and continuously optimize the […]
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Published: May 13, 2019 Updated: September 17, 2019 Author Karolina Matuszewska Category Analytics
Apple released Intelligent Tracking Prevention (ITP) 2.1 in March. It updates an already complicated set of rules first released in 2017 for how internet tracking works on Mac and iOS Safari browsers. In general, it makes this tracking much harder. We’ll get to the details shortly, but it’s important to also mention the context of […]
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Published: April 30, 2019 Updated: May 21, 2019 Author Karolina Matuszewska, Marek Juszczyński Category Analytics
User onboarding – one of the most crucial steps in the user journey across a digital product or app. Many marketers believe that the key to this process is to make new users sign up for a free trial, open an account or download an app. If you share this belief, then you could be […]
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