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Category: Analytics

153 results

Joe Christopher: Healthcare organizations should focus on improving the patient’s digital experience

February 8, 2022

Joe Christopher: Healthcare organizations should focus on improving the patient’s digital experience

Maciej Zawadziński: The Health Insurance Portability and Accountability Act (HIPAA) regulates how US patients’ healthcare information should be protected. Why are some healthcare organizations reluctant to adopt a data-driven approach to marketing?  Is it hard to achieve compliance under HIPAA?  Joe Christopher, VP Analytics at Blast Analytics: HIPAA extends well beyond the digital experience and […]

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Is Google Analytics (3 & 4) GDPR-compliant? [UPDATE]

February 4, 2022

Is Google Analytics (3 & 4) GDPR-compliant? [UPDATE]

Google Analytics and its mother company, Google LLC, have been on the radar of European privacy activists for some time now. In the past few years, we’ve heard reports of questionable privacy practices by Google, which led to legal action based on GDPR. This includes complaints filed by activist organizations such as Austria’s NOYB and […]

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What is SharePoint analytics?

February 1, 2022

What is SharePoint analytics?

SharePoint is a popular platform for workspace collaboration. It allows you to easily share and organize company documents. It also works well for companies of all sizes, from small and mid, to ones with as many as 50,000 workers. However, it’s vital to make sure your online workspace is user-friendly, easy to navigate, and contains […]

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10 things to consider for improving user experience with web analytics

January 27, 2022

10 things to consider for improving user experience with web analytics

Businesses with a digital presence that want to optimize their websites and provide a better customer experience turn to web analytics. This software enables you to collect valuable data about your site and its visitors’ behavior. And why is that so important? According to HubSpot, 42% of people leave websites because of poor functionality. Also, 38% […]

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Google Analytics alternatives - free and paid

January 13, 2022

Google Analytics alternatives – free and paid

Google Analytics’ approach to privacy, data quality, transparency in handling data make you seek alternatives. See the pluses and minuses of those platforms.

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Find a Matomo alternative: An in-depth comparison of free and enterprise-ready analytics platforms

December 8, 2021

Find a Matomo alternative: An in-depth comparison of free and enterprise-ready analytics platforms

Companies use Matomo to collect data in a privacy-friendly way, and store data virtually anywhere. For many projects Matomo works fine. However, it employs basic analytics methods, lacks advanced features, and experiences performance issues. All that makes you look for alternatives, whether free or paid. A lot of companies choose Matomo because it has a strong […]

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6 key Google Analytics limitations

December 6, 2021

6 key Google Analytics limitations

This blog post was originally published on December 10th 2019 with the title “4 Key Google Analytics drawbacks you won’t realize until it’s too late”The free version of Google Analytics, also called Universal Analytics, with its 86% market share, is the most widely used web analytics solution to date. It offers a variety of features, […]

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Anonymous tracking: How to do useful analytics without personal data usage [Updated]

November 24, 2021

Anonymous tracking: How to do useful analytics without personal data usage [Updated]

GDPR restrictions on the collection and use of personal data mean that many analytics users are asking themselves: Can I do useful analytics without personal data?The simple answer is yes. Although you won’t be able to draw the same conclusions as with personal data, an anonymous data collection method provides you with useful insights into […]

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Health data and GDPR: Best practices for analytics in the EU

October 27, 2021

Health data and GDPR: Best practices for analytics in the EU

Analytics platforms give organizations the power to gain insights into how visitors use their websites, apps and products. They also indicate areas that require improvement. Depending on the setup of your platform, your analytics data may or may not contain personal data. If your organization operates in the healthcare sector, analytics data could also reveal […]

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Gerhard Kürner: The marketing of the future will work on first-party data

September 28, 2021

Gerhard Kürner: The marketing of the future will work on first-party data

Maciej Zawadziński: The customer journey is one of the most influential concepts in marketing. How did it evolve over the years? Will it still be relevant for the marketing of the future?  Gerhard Kürner: In the past, the customer journey was often just a  theoretical value that wasn’t verifiable. With the increasing number of digital […]

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