79 results for category: Analytics
Audience Targeting: How to Successfully Use a CDP
Published: September 27, 2018 Updated: January 17, 2019 Author Karolina Matuszewska Category Analytics, Data Management, Personalization
In today’s bountiful data ecosystem, marketers face a real challenge to reach the right customers. Dealing with isolated pools of data scattered across tools and channels creates real roadblocks to the process of defining and targeting the perfect audience. Luckily, advances in technology offer a solution. The name of the game here is “customer data […]
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Customer Lifetime Value: What Is It and Why Is It Important for Your Business
Published: September 14, 2018 Updated: November 6, 2018 Author Karolina Matuszewska Category Analytics, Data Management
Marketers devote time, effort, and all possible resources to track their visitors’ journeys from start to finish, improve content, and provide the best customer experience possible. However, a focus on mostly fleeting results means you need to do more. Organizations that want to ensure long-term success include measuring customer lifetime value in their strategy. What […]
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7 Steps to Make Data-Based Decisions with Web Analytics
Published: September 12, 2018 Updated: November 6, 2018 Author Karolina Matuszewska Category Analytics, Data Management
Extensive technological progress and enhanced analysis methods have led us into the modern era of data. This is where web analytics takes the lead. But the question is, can companies with all these new capabilities – and most importantly data – at their fingertips use them to the fullest? In other words, how can organizations […]
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Free Comparison of 5 Leading Product Analytics Platforms
Published: August 21, 2018 Updated: December 18, 2018 Author David Street, Julian Jeliński Category Analytics
You’re looking for a product analytics platform, so you know the situation: competition is intense – web, mobile, B2C, B2B… everywhere! It’s getting harder and harder for a product to thrive. From there, however, it’s hard to say what role data-driven product analytics should play in development. What features and data are must-have and which […]
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Analytics Implementation in 12 Steps: An Exhaustive Guide (Tracking Plan Included!)
Published: July 26, 2018 Updated: January 15, 2019 Author Karolina Lubowicka Category Analytics, Use cases
It’s hard to overestimate the value of proper analytics configuration. A thoughtful approach will result in detailed insights into the day-to-day behavior of your clients, data-based ideas for improving your business, and many more positive outcomes – things everyone can benefit from. We’ve written about it in detail about in numerous articles on our blog, […]
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Device Fingerprint Tracking in the Post-GDPR Era
Published: July 5, 2018 Updated: December 20, 2018 Author Karolina Matuszewska Category Analytics, GDPR
GDPR, which took effect on May 25th, brings many changes to the digital marketing landscape. Processing and handling customer data is trickier than ever. This is true for all tactics and strategies that marketers employ. Among these, one in particular is affected – device fingerprint tracking, which is a controversial matter. Device fingerprinting is gaining […]
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Product Analytics 101: A Beginner’s Guide
Published: July 2, 2018 Updated: December 19, 2018 Author Karolina Lubowicka Category Analytics
Statista estimates that the Apple App Store now contains over 2.2 million applications, and there are almost as many in the Google App Store. However, users typically use just 9 apps on a daily basis. This means that app stores are filled with apps that don’t attract users’ interest. There are plenty of reasons for […]
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ID Graph: What Is It and How Can It Benefit Cross-Device Tracking?
Published: June 26, 2018 Updated: November 14, 2018 Author Karolina Matuszewska Category Analytics, Data Management
Modern marketing is a complex multichannel and multi-device world. On average, 40% of adult users use more than one device to connect to the Internet. This offers more paths for customer engagement, more ways of making purchases, and more chances to gather data – a myriad of possibilities for both advertisers and customers. At the […]
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How to Successfully Incorporate Analytics Into Your Growth Marketing Process
Published: June 20, 2018 Updated: November 14, 2018 Author Karolina Lubowicka Category Analytics
Read this article to learn what role in analytics plays in Growth Marketing and how to configure it to make better, more informed decisions. The days of account-based marketing and the notion that new customers are the only thing marketers should care about are long gone. Today’s companies know that achieving and maintaining constant growth […]
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Why On-Premises App Analytics Is the Way to Go
Published: June 15, 2018 Updated: November 14, 2018 Author Karolina Matuszewska Category Analytics
The app market is thriving, and that is opening up more opportunities for app development. However, despite a significant uptick in app downloads, this doesn’t mean users actually interact with your product. According to Statista, about 24% of apps downloaded are used only once. The problem lies in user engagement. It turns out that creating […]
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