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Analytics

Read our posts on secure web analytics and best practices dedicated for customers from various industries like banking, finance, healthcare, retail and media agencies. Check how to collect and manage data in a responsible and secure way to stay compliant with the most rigid international legislations in regard to data privacy and security.

76 results for category: Analytics

Free Comparison of 5 Leading Product Analytics Platforms

Published: August 21, 2018 Updated: November 8, 2018 Author , Category Analytics

You’re looking for a product analytics platform, so you know the situation: competition is intense – web, mobile, B2C, B2B… everywhere! It’s getting harder and harder for a product to thrive. From there, however, it’s hard to say what role data-driven product analytics should play in development. What features and data are must-have and which […]

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Analytics Implementation in 12 Steps: An Exhaustive Guide (Tracking Plan Included!)

Published: July 26, 2018 Updated: November 8, 2018 Author Category Analytics, Use cases

It’s hard to overestimate the value of proper analytics configuration. A thoughtful approach will result in detailed insights into the day-to-day behavior of your clients, data-based ideas for improving your business, and many more positive outcomes – things everyone can benefit from. We’ve written about it in detail about in numerous articles on our blog, […]

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Device Fingerprint Tracking in the Post-GDPR Era

Published: July 5, 2018 Updated: September 13, 2018 Author Category Analytics, GDPR

GDPR, which took effect on May 25th, brings many changes to the digital marketing landscape. Processing and handling customer data is trickier than ever. This is true for all tactics and strategies that marketers employ. Among these, one in particular is affected – device fingerprint tracking, which is a controversial matter. Device fingerprinting is gaining […]

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Product Analytics 101: A Beginner’s Guide

Published: July 2, 2018 Updated: November 13, 2018 Author Category Analytics

Statista estimates that the Apple App Store now contains over 2.2 million applications, and there are almost as many in the Google App Store. However, users typically use just 9 apps on a daily basis. This means that app stores are filled with apps that don’t attract users’ interest. There are plenty of reasons for […]

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ID Graph: What Is It and How Can It Benefit Cross-Device Tracking?

Published: June 26, 2018 Updated: November 14, 2018 Author Category Analytics, Data Management

Modern marketing is a complex multichannel and multi-device world. On average, 40% of adult users use more than one device to connect to the Internet. This offers more paths for customer engagement, more ways of making purchases, and more chances to gather data – a myriad of possibilities for both advertisers and customers. At the […]

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How to Successfully Incorporate Analytics Into Your Growth Marketing Process

Published: June 20, 2018 Updated: November 14, 2018 Author Category Analytics

Read this article to learn what role in analytics plays in Growth Marketing and how to configure it to make better, more informed decisions. The days of account-based marketing and the notion that new customers are the only thing marketers should care about are long gone. Today’s companies know that achieving and maintaining constant growth […]

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Why On-Premises App Analytics Is the Way to Go

Published: June 15, 2018 Updated: November 14, 2018 Author Category Analytics

The app market is thriving, and that is opening up more opportunities for app development. However, despite a significant uptick in app downloads, this doesn’t mean users actually interact with your product. According to Statista, about 24% of apps downloaded are used only once. The problem lies in user engagement. It turns out that creating […]

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4 Sound Reasons to Choose Digital Marketing Platform (+Use Cases)

Published: May 29, 2018 Updated: November 14, 2018 Author Category Analytics, Data Management, Personalization, Tag Manager, Use cases

In today’s business landscape, companies are constantly on the lookout for ways to get ahead of the competition. One of the most effective ways to gain the upper hand are digital marketing solutions. A survey conducted by SteelHouse found that marketers use an average of five different marketing and media tools. Many are expanding their […]

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How Will GDPR Affect Your Web Analytics Tracking? [UPDATE]

Published: May 25, 2018 Updated: November 13, 2018 Author Category Analytics, Data Privacy & Security, GDPR

This blog post was originally published on April 27, 2017. You’ve probably heard of GDPR, the new EU data protection regulation. Its purpose is to strengthen and unify data collection from individuals within the European Union, and replace the obsolete Data Protection Directive 95/46/EC. It’s also the strictest data privacy law that has ever been […]

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Tracking Email Marketing in 4 Steps

Published: May 22, 2018 Updated: August 24, 2018 Author Category Analytics

Is email dead? You might get this impression when seeing how much effort and attention marketers devote to social media and website optimization strategies. But don’t be misled – your inbox is jam-packed with good reason. The email channel is still the dominant one in the digital marketing ecosystem. A survey by Ascend2 and Research […]

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