Category

Conversion Optimization

Follow our advice, tips and best practices for conversion optimization. Find out how to optimize the customer journey across your digital channels.

28 results for category: Conversion Optimization

On-Site Retargeting Strategy: The Essential Checklist

Published: October 27, 2017 Updated: August 2, 2018 Author Category Conversion Optimization, Personalization

If you operate an online business, your main objective is to convert website visitors into customers or subscribers. However, excellent site design, a responsive interface, and even your top products can fail to bring the expected results. The truth is, most visitors need multiple touch points and nudges to reach the end of your marketing […]

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The Banking Customer Experience – How to Start Tracking Omnichannel Customer Journey of Your Clients

Published: July 28, 2017 Updated: June 10, 2019 Author Category Analytics, Banking & Finance, Conversion Optimization

Banking customers have grown accustomed to the omnichannel convenience – the ability to start a process on a mobile app, then move to desktop, and finish the whole procedure at a local branch. Banks should then monitor the customer experience of their e-banking and m-banking services to make sure that hopping from one device to […]

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A Simple Segmentation Framework to Leverage Your Web Analytics Data

Published: January 13, 2017 Updated: August 2, 2018 Author Category Analytics, Conversion Optimization

“It is a capital mistake to theorize before one has data,” as Sherlock Holmes put it. We live in times when a deficit of data is no longer a problem. On the contrary, the abundance of data may feel like information overload and does not necessarily translate into actionable knowledge. Aggregate data is neutral and […]

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Why You Should Use Content Tracking and How to Pull It Off

Published: January 10, 2017 Updated: August 2, 2018 Author Category Analytics, Conversion Optimization

It goes without saying that your website’s performance hinges on its content. Having invested resources into your website, you want to be certain it delivers the right customer experience to your visitors and, most of all, that it yields expected business results. You bring UX and web designers on board, perform A/B testing, and maybe […]

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Advanced Ecommerce Tracking in Piwik PRO 101

Published: December 5, 2016 Updated: February 18, 2019 Author Category Conversion Optimization, Product Best Practices

This is a guest post written by Jan-Willem Ligtelijn of the Sir Miles B.V. agency. “Advanced ecommerce tracking” is one of the key features of Google Analytics that can really help you dive into your online business flows and revenues. Piwik PRO also lets you expand the basic online cart tracking functionalities, although it may […]

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How to Leverage Piwik PRO Pages Report for Conversion Optimization

Published: November 21, 2016 Updated: August 3, 2018 Author Category Conversion Optimization, Product Best Practices

Web analytics tools do a great job delivering insights to support the conversion optimization process. Quantitative analysis and research are crucial elements of the CRO process. In a series of articles focusing on CRO we will explain what web analytics is and how it can optimize conversion rates on a website. We will show how […]

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Conversion Funnel: Set It Up Like a PRO!

Published: November 2, 2016 Updated: February 6, 2018 Author Category Conversion Optimization, Product Best Practices

The hardest part is getting started – this rule applies perfectly to the the conversion optimization process. When it comes to web analytics there is no better place to begin than with Funnel Reports. In this article we will discuss everything from how to set up your conversion funnel in Piwik PRO to CRO insights […]

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How to Maximize Your AdWords Campaign ROI with Piwik PRO

Published: October 18, 2016 Updated: February 18, 2019 Author Category Conversion Optimization, Product Best Practices

This is a guest post written by Jan-Willem Ligtelijn of the Sir Miles B.V. agency. One of the key features of the combination of Google AdWords and Google Analytics is the way you can view the customer journey from the very first click on your AdWords campaign advertisement towards a conversion. Google Analytics even gives […]

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How to leverage conversion attribution in Piwik PRO for better business insights

Published: October 7, 2016 Updated: August 2, 2018 Author Category Conversion Optimization, Product Best Practices

What is conversion attribution? Conversion attribution is a new way of reporting online conversions and overlap between online marketing channels. It allows marketers and analysts to research how different touch points and paid media influence each individual desired action or transaction being tracked. Conversion attribution has been recently introduced to the Piwik PRO premium feature […]

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3 Essential E-commerce Reports to Make the Most of Your Cart Analytics

Published: August 22, 2016 Updated: August 3, 2018 Author Category Conversion Optimization, Use cases

E-commerce reports can sometimes overwhelm us with data that’s a real pain in the neck to sort through. To get a grasp on the most important metrics for your online cart operation, here’s a quick look at three key e-commerce reports that can help you take the right decisions and do better business. 1. Overview: […]

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