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SaaS or Self-Hosted: Which Model is Better for a DMP?
As with any decision, the process of adopting a new software application can be long and arduous, filled with tough choices. The same goes for a choosing a data-management platform (DMP). Today we explore one of the most fundamental choices between using a self-hosted or SaaS-based model. Both options offer pluses and minuses — vendor…
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How to Stay Privacy Compliant With Your Data Management Platform (DMP)
Data management platforms (DMPs) and data privacy — a tricky combination. Both are pretty hot topics these days, though perhaps in different ways. Research indicates there is strong continued interest in DMP adoption among advertising and marketing professionals looking to leverage data for more effective campaigns. Data-privacy regulations, including the European Union’s recently enacted General…
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4 Burning Reasons to Choose a Self-Hosted DMP
Data management platforms (DMPs) are great, right? Right. Cloud-based applications are great too, right? Right. So a cloud-hosted DMP, is perfect, right? Not so fast. The reasons that cloud computing or software-as-a-service (SaaS) – in its various and sundry forms – has become immensely popular are well documented. Rapid adoption, low maintenance costs, easy scalability…
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How do you build a Single Customer View platform?
Got too much data? Don’t know how to use it? You need a Single Customer View platform. Sound familiar? Probably – since the idea of having SCV capabilities is all the rage these days. But is it just a buzzword, and if not, how exactly does it work? In other words, how do you go…
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Three Ways to Supercharge Sales With First-Party Data Onboarding
Going back just a few years, the hype over third-party data was in full swing. Back then, it was seen as a way to reach more potential customers with the hope of increasing sales. While third-party data still holds its worth, nowadays there is bigger focus on utilizing first-party data. The reason for this is…
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What Types of Data Does a DMP Collect, From Where, and How?
Marketers and advertisers use a variety of platforms and applications, and while these tools improve campaigns and increase conversions, there is one major problem with using multiple tools: data is stored in too many different areas (or data silos). This multiple-silo situation means advertisers and marketers are unable to see the full potential of their…
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