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4 Burning Reasons to Choose a Self-Hosted DMP
Data management platforms (DMPs) are great, right? Right. Cloud-based applications are great too, right? Right. So a cloud-hosted DMP, is perfect, right? Not so fast. The reasons that cloud computing or software-as-a-service (SaaS) – in its various and sundry forms – has become immensely popular are well documented. Rapid adoption, low maintenance costs, easy scalability
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How do you build a Single Customer View platform?
Got too much data? Don’t know how to use it? You need a Single Customer View platform. Sound familiar? Probably – since the idea of having SCV capabilities is all the rage these days. But is it just a buzzword, and if not, how exactly does it work? In other words, how do you go
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Three Ways to Supercharge Sales With First-Party Data Onboarding
Going back just a few years, the hype over third-party data was in full swing. Back then, it was seen as a way to reach more potential customers with the hope of increasing sales. While third-party data still holds its worth, nowadays there is bigger focus on utilizing first-party data. The reason for this is
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What Types of Data Does a DMP Collect, From Where, and How?
Marketers and advertisers use a variety of platforms and applications, and while these tools improve campaigns and increase conversions, there is one major problem with using multiple tools: data is stored in too many different areas (or data silos). This multiple-silo situation means advertisers and marketers are unable to see the full potential of their
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