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Telcos and Customer Info: Why Free Reign Data Selling Should Be Prohibited
This article originally was published on MarTech Advisor. Maciej Zawadzinski, CEO of Piwik PRO discusses that it’s never been more challenging for advertisers and marketers to break through the massive amounts of noise both on and offline. Consumers largely tune out irrelevant messages and move seamlessly between channels and devices. Therefore, brands today are scrambling…
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GDPR: Territorial Scope. Why the Regulation Applies Even If Your Company Is Not Based in the EU
Lawyers typically start their data protection compliance assessments by asking 2 simple questions: what data and where? The next step then flows logically to define which laws apply, depending upon where the data collection and processing operations take place. From there, a gap analysis is undertaken to detail a risk estimation related to data usage…
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6 Ways a Digital Ad Agency Should Ensure Web Analytics Data Security
It would not be an overstatement to say that there is hardly any legal framework these days that would be as volatile as the one concerning data security. On the one hand, there is the European GDPR coming along, on the other hand, the US senate has just voted for repealing of the FCC regulation…
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Everything You Need to Know About the GDPR. An Interview With Aurelie Pols. (Part 2)
This is the second part of the Q&A with Aurélie Pols. To read the first one, click here. What industries will the changes impact most and how will they affect them? Unfortunately, I don’t have a crystal ball. Many industries have invested in data over the past years, therefore companies and their respective industry organizations…
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Everything You Need to Know About the GDPR. An Interview With Aurelie Pols. (Part 1)
The General Data Protection Regulation (GDPR) has long been in the spotlight. And for a good reason – it is bound to profoundly affect organizations’ data operations. The Regulation comes into effect on May 25, 2018, which means it’s about time organizations revised their online strategies to have them in place before the law takes…
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6 Problems to Solve When Choosing Web Analytics for Financial Services And Banking
Have you ever tried to select web analytics for financial services and banking? If you haven’t, let us warn you: it’s not a walk in a park. It’s more like cutting your way through the jungle of data privacy rules and regulations you’ll have to adhere to. You won’t have the luxury of settling for…
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ePrivacy Regulation: what will the new EU law mean for your business?
On January 10, 2017, the European Commission has published an official draft of the so-called ePrivacy legislation which changes its status from a Directive to a Regulation. Not sure what this means? The change will have far-reaching consequences for EU law as the new ePrivacy regulation will surely impact the way business software is used.…
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Data privacy liabilities and different software delivery models: how to stay on the safe side?
Web analytics has become an essential tool for companies seeking to build a comprehensive profile of their customer base. However, obtaining insights on individuals should be done within the boundaries of legal obligations, ethical considerations and customer expectations. Your data privacy liabilities will depend greatly on the software delivery model your company deploys. Since trust…
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Infographic: JavaScript Tracking vs. Web Log Analytics
Few people realize that there are alternative tracking methods to JavaScript tagging. Most analytics solutions today like Google Analytics, Webtrends, and Piwik PRO use it to collect data. JS Tracking has earned recognition as the most comprehensive tracking method and is valued for delivering high-quality insights to users, but also for its extensive customization capabilities.However,…
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When Can You Use PII for Online Advertising and Marketing?
The way companies conduct their advertising and marketing activities has changed a lot since the popularization of the Internet. Previously, companies would collect consumer information such as name, address, age, etc. The Internet created new pieces of user data and information and companies now collect items (in addition to basic user data) like cookies, device…
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