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Data privacy liabilities and different software delivery models: how to stay on the safe side?
Web analytics has become an essential tool for companies seeking to build a comprehensive profile of their customer base. However, obtaining insights on individuals should be done within the boundaries of legal obligations, ethical considerations and customer expectations. Your data privacy liabilities will depend greatly on the software delivery model your company deploys. Since trust…
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Infographic: JavaScript Tracking vs. Web Log Analytics
Few people realize that there are alternative tracking methods to JavaScript tagging. Most analytics solutions today like Google Analytics, Webtrends, and Piwik PRO use it to collect data. JS Tracking has earned recognition as the most comprehensive tracking method and is valued for delivering high-quality insights to users, but also for its extensive customization capabilities.However,…
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When Can You Use PII for Online Advertising and Marketing?
The way companies conduct their advertising and marketing activities has changed a lot since the popularization of the Internet. Previously, companies would collect consumer information such as name, address, age, etc. The Internet created new pieces of user data and information and companies now collect items (in addition to basic user data) like cookies, device…
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Infographics: 4 Actionable Web Analytics Checklists
Being a web analyst is a real challenge. It combines so many different fields, skills, and responsibilities that it’s easy to get lost. We’ve put all the heads in our team together and brainstormed about the toughest issues every web analyst has to tackle. You’re probably a master when it comes to analyzing and managing…
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Case study: Piwik PRO Web Analytics for Finance and Banking sector
Piwik PRO serves a number of clients from the finance and banking sectors. Because we put data safety and user privacy first, this makes us a natural partner for data-sensitive industries. This blog post is focused on the Global Financial case study to explain how our solution benefits industries dealing with mountains of sensitive data.…
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Enterprise Analytics: 10 Top Issues to Check When Selecting the Right Platform
Choosing an enterprise analytics tool is a critical process: whichever platform you choose, you will be stuck with it for a while. Web analytics implementation is definitely a long-term project, with high organizational and financial costs. That’s why it’s good to pause and reflect before making any commitment. At this stage you probably have already…
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How Outdated Analytics Solutions Like Urchin Hurt Your Business
Four years ago your Urchin became an orphan when support was cut off by Google. Since then, the software has gone without support and without updates. Yet, as the W3Tech report confirms, a certain number of websites still use it. We all know it takes time to implement change, but it’s important to remember that…
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6 Advanced Security Measures to Protect Your Digital Privacy
It is easy to get paranoid about online privacy as there’s been a lot going on recently. Max Schrems complaining about Facebook privacy abuse, allegations about the NSA peaking at everything you do, and the FBI-Apple encryption dispute are just a few examples. With the progress of technology the problem is growing bigger. One thing…
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Writing a Privacy Policy: Dos and Don’ts
This is a guest post by Leah Hamilton, a qualified solicitor and writer from TermsFeed. A clear and comprehensive privacy policy is extremely important for your website or e-commerce store. This is even more true when you are using an analytics service such as Piwik PRO. Online users are increasingly interested in how their private…
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Being a "Good Guy" When Collecting and Analyzing User Data
This is a guest post by Leah Hamilton, a qualified solicitor and writer from TermsFeed. Collecting and analyzing user data is a common part of marketing practice and business strategy. Without knowing what your customers want, or what their focus is, you can’t easily provide them with the products they may need. However, in doing…
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