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The AHA’s lawsuit against HHS guidance on online tracking technologies: What it means for HIPAA-covered entities and their use of analytics
On June 20, 2024, a US district court ruled in favor of the American Hospital Association’s (AHA) lawsuit against the Department of Health and Human Services (HHS) bulletin on using online tracking technologies, declaring it beyond agency authority. The 2022 bulletin sought to inform entities regulated under HIPAA of their obligations concerning the use of…
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Piwik PRO is officially HIPAA certified!
At Piwik PRO, ensuring the highest level of security and data protection has always been our top priority. Developing privacy-friendly analytics is just one aspect of our commitment. We validate our approach by obtaining external certifications from independent organizations. As such, we are pleased to announce that a HIPAA (Health Insurance Portability and Accountability Act)
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![What is PII, non-PII, and personal data? [UPDATED]](https://piwik.pro/wp-content/uploads/2020/10/2020-10-21_What-Is-PII-non-PII-and-personal-data_blog-2.png)
What is PII, non-PII, and personal data? [UPDATED]
Personally identifiable information (PII) and personal data are two classifications of data that often confuse organizations that collect, store and analyze such data. Both terms cover common ground, classifying information that could reveal an individual’s identity directly or indirectly. PII is used in the US, but no specific legal document defines it. The legal system…
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Is Adobe Analytics HIPAA-compliant?
The Health Insurance Portability and Accountability Act (HIPAA) is a restrictive data security law regulating US healthcare organizations’ use of protected health information (PHI). The covered entities and business associates that handle the PHI of US patients are subject to HIPAA, even if they don’t reside in the US. It affects many aspects of how
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Product analytics & DiGA: How to optimize your health app for the German market
A DiGA is a digital health application regulated by a specific German law called the digital health applications regulation (DiGAV). The law protects personal data collected from patients using a DiGA. In return, the vendor may bill health insurances for the service. The German Federal Institute for Drugs and Medical Devices (BfArM) has created a
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Joe Christopher: Healthcare organizations should focus on improving the patient’s digital experience
Maciej Zawadziński: The Health Insurance Portability and Accountability Act (HIPAA) regulates how US patients’ healthcare information should be protected. Why are some healthcare organizations reluctant to adopt a data-driven approach to marketing? Is it hard to achieve compliance under HIPAA? Joe Christopher, VP Analytics at Blast Analytics: HIPAA extends well beyond the digital experience and
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Tomasz Domino: Modern patients expect modern, data-driven healthcare services
Maciej Zawadziński: What do modern patients expect from their healthcare providers? How did digitization change patients’ expectations? Tomasz Domino, COO at Infermedica: Today’s technology is facilitating more accessible and personalized healthcare for patients, and consumerization of healthcare is becoming a fact. Patients expect increased access to additional care services, better customer service, greater flexibility for
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Health data and GDPR: Best practices for analytics in the EU
Analytics platforms give organizations the power to gain insights into how visitors use their websites, apps and products. They also indicate areas that require improvement. Depending on the setup of your platform, your analytics data may or may not contain personal data. If your organization operates in the healthcare sector, analytics data could also reveal
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Is your analytics project HIPAA-compliant? A complete checklist with 32 questions
Healthcare organizations want their services to be patient-centric and provide the best quality experience. To achieve this aim, they expand their marketing stacks, gather data and measure the performance of their websites and apps. Using analytics in healthcare doubtlessly brings benefits, as it allows organizations to apply the collected insights to improve their services and
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Improve consumer experience in healthcare with analytics and personalization: 3 powerful use cases
We believe that successfully enhancing patients’ digital journey depends on understanding their preferences. That’s why it’s crucial to base your digital strategy on reliable statistics and measurable data. In the United States alone, 96% of hospitals have switched from paper records to online portals to aid doctors track testing, imaging and visits, then offer patients
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