Customer Data Platform is now available for all Piwik PRO users

The Core plan for Piwik PRO Analytics Suite now includes a Customer Data Platform (CDP). Our CDP is designed for businesses of all sizes, offering the opportunity to explore its capabilities without any initial investment and the flexibility to grow alongside your business needs. 

With Piwik PRO Core, you can use an all-in-one integrated data platform that includes analytics, tag management, consent management, and customer data platform.

What is a customer data platform?

Customer data platforms help you gain a unified, comprehensive view of your customers, improving personalization and marketing campaign effectiveness. With a CDP, you can effortlessly integrate data from different sources to build in-depth customer profiles that include all the data you’ve gathered, such as demographic information, purchase history, behavioral data, etc.

Segmenting customer profiles based on specified criteria creates audiences. The data can then be activated by sending selected, most relevant user data to thousands of destinations. Consequently, marketers can gain a competitive edge by accessing and transforming customer data into action.

Why is data activation important?

While data analysis is key to understanding how users interact with your page or app, data activation represents phenomenal potential to take action based on the data you gather. For example, you can use it to:

• Improve onboarding completion rate with personalized email sequences to guide new users with tailored emails, ensuring they complete critical steps like setting up profiles while addressing friction points early on.
• Enhance engagement and value realization by offering premium users exclusive pre-launch deals to maintain engagement.
• Run a churn prevention campaign to identify users with declining engagement and re-engage them with personalized solutions, product tutorials, or new feature updates.

With its robust data activation and import options, CDPs allow you to turn data into valuable insights and connect various tools from your technology stack. The data can be used to make informed decisions, improve operational efficiency, and enhance customer experiences. Most importantly, CDP is a powerful tool for driving business growth, making it a critical component of any data-driven organization.

What you can achieve with Piwik PRO’s CDP

In combination with analytics, CDP adds critical value, allowing you to analyze and report on your marketing performance and act accordingly. Piwik PRO Customer Data Platform enables businesses to organize, analyze, and activate data to improve and fight churn, optimize their ad campaign budgets, increase the average cart value, or whatever action is the most important in your case.

Here is what makes Piwik PRO’s CDP unique:

• It integrates with a web and app analytics platform rather than aiming to replace it like most other CDPs on the market. 
• It is flexible and can scale with your business and needs, providing basic and more sophisticated functionalities. 
• The native integration with Analytics and Tag Manager ensures a steady supply of crucial user data, facilitating a deeper understanding of insights.

With Piwik PRO’s CDP, you can effortlessly activate data. Utilize webhooks and automation tools to send desired attributes to various destinations, such as CRM, ad platforms, email marketing tools, and internal communication channels. Plus, the intuitive editor and templates allow you to create activations without the help of tech teams, and you can also define advanced integrations if required.

Moreover, Piwik PRO’s CDP prioritizes user privacy and helps you comply with global privacy laws like GDPR, TTDSG/TDDDG, CPPA, CPRA, and LGPD. This includes safe hosting options, data governance, and built-in integration with consent management tools​​. We are also HIPAA approved.

Interested in integrating and activating your first-party data with a privacy-friendly Customer Data Platform?