Piwik PRO blog

Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way

KPIs for ecommerce: Maximizing funnel performance

March 6, 2024

KPIs for ecommerce: Maximizing funnel performance

Regularly assessing your key performance indicators (KPI) is essential for meeting profit targets, remaining competitive, and growing your business. But which KPIs should be prioritized when measuring your ecommerce success? It all depends on your marketing funnel. The more customized your KPIs are to your marketing funnel, the more measurable and impactful they will be.This […]

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Activate data for a personalized customer experience with the Piwik PRO customer data platform

February 29, 2024

Activate data for a personalized customer experience with the Piwik PRO customer data platform

In the second episode of our Masterclass for marketers series, organized in collaboration with Timo Dechau from deepskydata, our experts dive into the topic of data activation in marketing.Arpit Choudhury, data strategy expert and CEO at databeats and Glenn Vanderlinden, co-founder at Human37, explain how to activate data with the Piwik PRO customer data platform […]

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Integrating Piwik PRO and Cookie Information CMP is now easier than ever

February 27, 2024

Integrating Piwik PRO and Cookie Information CMP is now easier than ever

Last year, Piwik PRO joined forces with Cookie Information (CI), the vendor of a leading consent management platform (CMP) based in Denmark. Our goal with the merger is to give more opportunities for effective and lawful data collection to companies worldwide and help them shift towards first-party data strategies.Our first step to deliver on that […]

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Comparison of 10 leading consent management platforms

February 26, 2024

Comparison of 10 leading consent management platforms

GDPR is the gold standard for data privacy regulations, especially with the requirement to collect explicit consent from users prior to processing their personal data. The law has served as an inspiration for other legislation such as Brazil’s LGPD, California’s CPRA, Canada’s CPPA, and Germany’s TTDSG.In the report by Gartner, it is expected that by […]

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Customer Data Platform: Generate meaningful insights with customer data activation and import

February 21, 2024

Customer Data Platform: Generate meaningful insights with customer data activation and import

A customer data platform (CDP) helps you create a unified, comprehensive view of your customers, enhancing personalization and improving the efficiency and flexibility of marketing campaigns. Accessing and using customer data effectively is crucial for business success and gives marketers a tangible competitive advantage. There is no place for limited data access and integration. With […]

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How to use omnichannel analytics for more effective marketing

February 19, 2024

How to use omnichannel analytics for more effective marketing

The need for an omnichannel approach to analytics is hardly breaking news. The offline and online worlds are blending, paths leading to purchases are more of a “back and forth” story than a “one-time shot” and attribution is getting harder. And yet, gathering data from all channels and touchpoints remains a significant challenge. How do […]

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Explore the benefits of ecommerce analytics with Piwik PRO Analytics Suite

February 9, 2024

Explore the benefits of ecommerce analytics with Piwik PRO Analytics Suite

As a part of our masterclass for marketers series, organized in collaboration with Timo Dechau from deepskydata, our experts dive into the topic of ecommerce analytics. Juliana Jackson, a technical marketing expert, explains how advanced analytics features can help make better business decisions and strengthen sales growth. She emphasizes that while the purchase funnel is vital […]

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How to use raw data in web analytics

January 31, 2024

How to use raw data in web analytics

Raw data, the fundamental building block of accurate web analytics, remains an underutilized asset in many organizations that opt for sampled data due to its simplicity and ease of management. This article explores the benefits and challenges of using raw data in analytics, and discusses its potential use cases for gaining valuable insights. What is raw […]

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What is first-party data and how does it benefit your marketing

January 30, 2024

What is first-party data and how does it benefit your marketing

First-party data refers to data a company collects directly from customers and audiences on its own channels. This data is typically obtained through customer interactions, website visits, transactions, and other direct engagements. It is viewed as the most valuable data type for businesses because it comes straight from the source, making it accurate and reliable. From […]

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HHS guidance on using online tracking technologies: How to make your analytics HIPAA-compliant

January 5, 2024

HHS guidance on using online tracking technologies: How to make your analytics HIPAA-compliant

In December 2022, the US Department of Health and Human Services (HHS) Office for Civil Rights (OCR) issued guidance on online tracking technology to HIPAA-covered entities. The bulletin details healthcare companies’ use of third-party cookies, pixels and other tracking technologies and elaborates on the definition of protected health information (PHI) that HIPAA refers to.HHS’s bulletin […]

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