If you’re here, you’re most likely familiar with Piwik PRO and you appreciate the content that we produce. We’re glad you do.
If you’re passionate about technology and writing, have extensive knowledge on web analytics and marketing technology, you’re a relentless researcher, love learning and communicating your expertise, we’d love to hear from you!
Topics we cover
You must have noticed that we love:
- Web, mobile and product analytics best practices
- Conversion optimization
- Customer insights, journeys and flows
- Tag management
- Data activation
- Data security and users privacy
- Cookies and marketing consents under GDPR
However, if you think a topic we haven’t listed above might interest us, we’re ready to consider your ideas.
How to start?
It will make things quicker if you include in your email:
- Your name, surname, and name of the company you work for
- Links to your previous publications
- Links to the social media accounts you use professionally
- Minimum two topic ideas
- Information whether you’re interested in a content exchange or only a guest post
We try to reply to every content collaboration request we get but we’re only humans. Please don’t hate us if you didn’t get any answer.
However, if you did and we are interested in one of your topics, we’ll ask you to prepare a short outline of your article. Nothing complicated, just a few bullet points that will tell us more about your vision and present what you have to say. We need this step to confirm whether your article wouldn’t cover something we’ve already written about.
What’s our take on writing?
We respect our reader’s time that’s why we like our posts to be specific – no beating about the bush. We feel strongly about addressing real questions and help our readers solve real problems.
We like to think we prove it with the titles of our blog posts and their content. That’s why, prior to getting down to writing, we do thorough research so as to be sure we include verified information only. Hence, we link solely to trusted sources.
The length is of secondary importance. We prefer shorter but substantial posts rather than long ones that are devoid of value. Having said that, we’ll publish posts not shorter than 1000 words.
Being reader-friendly, we slice the texts into nice short paragraphs – they are more easily processed by our brains. Finally, we write for intelligent audience, so we want to sound eloquent but we’d rather avoid fancy, ambiguous wording that doesn’t convey much meaning.
And last but not least, please avoid self-promotion.You may have noticed that we often cover Piwik PRO features since this is something our readers may actually look for on our blog. What they don’t want is reading articles created only for the sake of sneaking a paragraph of advertisement. We’ll be happy to link to your website in the author’s section but please, do not promote your product or service in the text.
- Write to the point
- Answer real questions
- Research first
- Respect the reader’s time and intelligence
- Avoid self-promotion
We are huge fans of content collaboration and we’ll be very happy to feature on our blog in-depth articles that will inspire us and provide knowledge based on the practical experience and expert insights.
Please remember we publish only unique content, our Content Managers pay really close attention to the fact-and-spell check, and if you enrich your piece with some graphics, examples, data or maybe even a case study, they will really like you.
Thank you for reading the whole guideline. We know you don’t have much time, the more we would like to thank you for respecting ours.