Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.
Published: March 1, 2019 Updated: March 15, 2019 Author Karolina Lubowicka Category Data Privacy & Security
It seems that privacy on the web has never been so widely discussed. Thanks in part to the Facebook and Cambridge Analytica saga, as well as the abundance of data breaches in recent years, the world is waking up to the dangers of how modern technology can erode our privacy. The response to this state […]
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Published: February 27, 2019 Updated: March 26, 2019 Author Karolina Matuszewska Category Analytics, Comparisons
You have a business need for secure and compliant web analytics. Most likely it’s because your organization takes data security and privacy very seriously. Industries such as telecoms, healthcare, banking, and the government and public sector demand premium protection of the sensitive data they gather. And if your organization operates in one of them, then […]
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Published: February 25, 2019 Updated: April 17, 2019 Author Karolina Matuszewska, Szymon Grzesiak Category Custom Reports, Use cases
With analytics software at hand, marketers are well equipped to devise their tactics and make an informed decision. However, having a great tool is not enough: they key is to get the most out of it to make it work for your specific needs. In today’s post we’ll walk you through using Custom Reports for […]
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Published: February 11, 2019 Updated: March 7, 2019 Author Karolina Lubowicka, David Street Category GDPR
GDPR has been in force since last May, but what has really changed? This report tries to answer that question by examining how organizations in the EU and North America are collecting and using data consents for EU internet users. There are many indications that tech and advertising giants have a stake in keeping the […]
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Published: February 1, 2019 Updated: April 8, 2019 Author Karolina Matuszewska Category Data Privacy & Security
If your organization operates within the digital ecosystem, whether it’s the banking, telecommunication, or healthcare industry, chances are you’ve got significant untapped potential laying dormant. This potential is your customers’ data and sensitive information. Most probably it’s trapped in silos of different departments, which is hindering your marketing team from getting the most out of […]
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Published: January 24, 2019 Updated: March 25, 2019 Author Karolina Matuszewska Category Custom Reports, Use cases
How can you measure your content’s efficiency when the data you need is spread across multiple reports? The answer is simple: with a Content Efficiency Report. It’s flexible, so you can adjust it to your specific needs, and it brings all the vital data together in one place. This custom report will help you understand […]
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Published: January 22, 2019 Updated: April 17, 2019 Author Karolina Lubowicka Category Analytics, Comparisons
Piwik PRO and Matomo (formerly Piwik) have a shared history. Some of our employees contributed code for the open-source Piwik project. Early on Piwik PRO provided enterprise-level support and premium features on top of those open source foundations. However, in 2016 our paths diverged. We’re now two separate organizations, each with its own plans and […]
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Published: January 21, 2019 Updated: January 18, 2019 Author Karolina Lubowicka Category GDPR, News & Releases
Now that GDPR has entered into force, every company doing business in the EU is obliged to ask for permission in order to process data from their website visitors. The first months since the introduction of the regulation, however, show that many businesses don’t take this responsibility seriously enough. How do we know? Because banners […]
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Published: January 10, 2019 Updated: April 19, 2019 Author Karolina Matuszewska Category Analytics, Tag Manager
Have you ever wondered what Spotify, Twitter, Gmail, Google Maps and Netflix have in common? Besides being internet superstars, they are all SPAs, Single-Page Applications. They are users’ favorite sites. They look great, have the best UX design, load in a flash and never keep you waiting. On the other hand, for marketers and analysts […]
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Published: January 8, 2019 Updated: February 22, 2019 Author Karolina Matuszewska Category News & Releases
With January just getting started, it’s a great opportunity for year-end roundups. 2018 was a hustling, bustling and exciting year for Piwik PRO, and that’s why we want to recap some of the strides we’ve taken and key initiatives we were a part of. We’re sharing our reflections on the past year to show how […]
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