Piwik PRO blog

Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way

Tim Schumacher: It's impossible to be online and not in the orbit of Big Tech

June 22, 2021

Tim Schumacher: It’s impossible to be online and not in the orbit of Big Tech

Maciej Zawadziński: Big Tech has built their dominant position on the market with interconnected products and services. Nowadays, the quality of their offering has gotten even better. So why is Big Tech’s image worse than ever? Tim Schumacher: In some ways, it seems an unavoidable reality due to the sheer size of Big Tech and […]

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10 new privacy laws around the world and how they’ll affect your analytics

June 11, 2021

10 new privacy laws around the world and how they’ll affect your analytics

It seems that privacy on the web has never been so widely discussed. The abundance of data breaches and controversies around Big Tech giants made us realize how modern technology can erode our privacy. The response to this is the growing number of new laws that regulate how companies and organizations should handle users’ data.

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New Tableau Integration released as part of Piwik PRO Analytics Suite 15.5

June 9, 2021

New Tableau Integration released as part of Piwik PRO Analytics Suite 15.5

Piwik PRO Analytics Suite 15.5.0 is now available. It introduces many improvements and updates, but the biggest one is a new integration with Tableau, the popular business intelligence and visualization platform. Here is the full changelog for Piwik PRO Analytics Suite 15.5.0 It’s been possible for years to export data from Piwik PRO to Tableau, […]

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What is privacy-friendly analytics?

June 2, 2021

What is privacy-friendly analytics?

Privacy-friendly analytics is a set of methods for collecting, measuring and analyzing data in a way that respects privacy and delivers relevant insights.

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PIPEDA & CPPA: How the Canadian privacy laws impact your analytics [Updated]

May 31, 2021

PIPEDA & CPPA: How the Canadian privacy laws impact your analytics [Updated]

In today’s post we’ll present key provisions of the Personal Information Protection and Electronic Documents Act (PIPEDA) and changes proposed in the draft of the new Consumer Privacy Protection Act (CPPA). We’ll also show you the ways the laws can impact your digital strategy, including how you collect analytics data. The present: The Personal Information […]

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Data processing agreement: 7 elements every GDPR-compliant DPA should have [Updated]

May 21, 2021

Data processing agreement: 7 elements every GDPR-compliant DPA should have [Updated]

If you want to know how to write a lawful data processing agreement (DPA), you’re in the right place. In this blog post we’ll walk you through all the important elements of a DPA under the General Data Protection Regulation (GDPR). GDPR imposes many obligations on those who want to collect and use personal data about […]

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Why first-party data is the most valuable to marketers [Updated]

May 14, 2021

Why first-party data is the most valuable to marketers [Updated]

Marketers these days have a lot of data to choose from: online, offline, customer, transactional, operational. Each kind has its uses, advantages and disadvantages, but one stands out for its value, in many ways. That is first-party data. Third-party cookies are on their way out, and third-party data in general is becoming a harder sell. […]

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Web analytics for governments part 3: Working with operational KPIs

March 24, 2021

Web analytics for governments part 3: Working with operational KPIs

This article is the third and last part of the series about the FTG (Functie-Taak-Gedrag in Dutch) framework – a web analytics model designed for the public sector. The framework was created by Toon Vuursteen, a Dutch thought leader in digital analytics for government, now using his expertise to support clients of Deloitte Netherlands.From this […]

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How to host your analytics: public cloud vs private cloud vs self-hosted

March 16, 2021

How to host your analytics: public cloud vs private cloud vs self-hosted

Keeping data on in-house servers used to be the gold standard for doing analytics safely and securely. But cloud-based analytics platforms have been steadily gaining market share as well as – and more importantly – the trust of organizations. In the cloud, clients aren’t responsible for the software, services and hardware, which cuts their costs. However, […]

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70-point comparison of 6 tag managers

March 1, 2021

70-point comparison of 6 tag managers

JavaScript tags are a necessity to manage data flow on websites, in mobile apps and in digital products of all kinds. For over a decade, tag managers (also called tag management systems or TMS) have helped analysts create, organize and test a huge variety of tags for data collection and activation.In recent years, data governance […]

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Core – a new plan for Piwik PRO Analytics Suite

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