Piwik PRO blog

Anil Batra: People need to comprehend and develop their mindset first to understand how data works for them

Piotr Korzeniowski, CEO at Piwik PRO: You’ve been in the web analytics industry for over 20 years. You’ve seen it grow and change a lot. How is the approach to analytics in marketing different than before?Anil Batra, CEO and Strategic Advisor at Optizent: Since I started my career in digital analytics, the approach toward using […]

June 27, 2023

The behind-the-scenes success story of the Piwik PRO Core plan

Let’s start with the main question – what is Piwik PRO Core, and who does it target?Szymon Grzesiak, Performance Marketing Manager at Piwik PRO: Piwik PRO Core is a free version of the Piwik PRO Analytics Suite platform. It allows those looking for comprehensive web and app analytics to use our product without time limits […]

June 26, 2023

Google Analytics and multi-channel attribution: What you should know

Google Analytics is sunsetting 4 attribution models. The old models will be replaced with data-driven attribution in the coming months. Here’s the timeline: May 2023: For Google Analytics 4 properties, linear, first click, time decay, and position-based models will not be available for new conversion actions.June 2023: For Google Ads accounts, linear, first click,  time […]

June 7, 2023

Five years into GDPR: How EU companies balance compliance and effective marketing

A survey conducted on a group of 300 CEOs and marketing executives from across Europe

May 25, 2023

A review of HIPAA-compliant analytics platforms

Collecting and analyzing user data is essential to healthcare businesses that want to build relationships with prospects, better meet their patients’ needs, and gain authority within the industry. As a healthcare organization subject to HIPAA, you’re walking a fine line when trying to improve the patient experience and ensure your activities are HIPAA-compliant. Vendors have been adjusting […]

May 24, 2023

DMA and DSA – how these new laws influence online business

Last year, two new European Union regulations restricting how big tech brands like Apple, Amazon, and Meta tackle competition and handle user data entered into force. The Digital Markets Act (DMA) and Digital Services Act (DSA) aim to create a safer digital space where users’ fundamental rights are protected. They also establish a fair field […]

May 23, 2023

Meta hit with a €1.2 billion fine, ordered to suspend the EU-US data transfers

US tech giant Meta has been fined a record €1.2 billion for breaching the rules of GDPR.According to the Irish Data Protection Commission (DPC), an authority behind the ruling, Meta violated EU law by sending the personal data of Facebook users to the US, potentially exposing it to US surveillance.The penalty has overshadowed the $746 […]

May 18, 2023

Is session-based analytics dead? No. Here’s why.

On July 1, 2023, Google sunsetted Universal Analytics (UA) and replaced it with its next-generation measurement tool, Google Analytics 4 (GA4). That means that standard UA properties have stopped processing new hits. You’ve probably heard that the GA4 is the future of analytics, and session-based analytics is a thing of the past.This article challenges this […]

May 12, 2023

8 customer data platform (CDP) use cases that will drive your business growth

Companies need data on user engagement to understand the behavior of users on the website or app, assess the performance of marketing campaigns and see how to better address users’ needs. Today, teams can benefit from numerous marketing and analytics tools that allow them to collect user acquisition, behavioral and conversion data from multiple sources and […]

April 19, 2023

Best 10 A/B testing tools for 2023: Google Optimize alternatives

Google Optimize, a free tool by Google that allows businesses to perform A/B and multivariate testing on their websites, will be shut down on September 30, 2023.It was popular for testing small changes and getting results, but it lacked flexibility and had some limitations. As businesses and individuals prepare for the discontinuation of Google Optimize, […]