![Piwik PRO vs. Matomo (Piwik): The most important differences explained [Updated]](https://uploads.piwik.pro/piwik.pro/2020/04/2020-04-06_piwikpro-vs-matomo_blog-1.png)
April 3, 2020
Piwik PRO vs. Matomo (Piwik): The most important differences explained [Updated]
Piwik PRO and Matomo (formerly Piwik) have a shared history. Some of our employees contributed code for the open-source Piwik project. Early on Piwik PRO provided enterprise-level support and premium features on top of those open source foundations. However, in 2016 our paths diverged. We’re now two separate organizations, each with its own plans and […]
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March 31, 2020
Keep tabs on your reports, better group content with new Piwik PRO Analytics Suite 12.0
With the new release on March 31, 2020, we’re excited to share the juicy bits of the Piwik PRO 12.0 upgrade. We’ll walk you through changes both big and small. Some of them are in response to our clients’ requests, while others are the outcome of brainstorming sessions, tests and our diligent work to deliver […]
Read more![Web analytics vendors review & comparison sheet: which solution will be right for you? [UPDATE]](https://uploads.piwik.pro/piwik.pro/2020/03/2020-03-26_web-analytics-vendors-comparison-sheet_blog.png)
March 26, 2020
Web analytics vendors review & comparison sheet: which solution will be right for you? [UPDATE]
Are you racking your brain to find analytics software that will match your business needs? Then we’ve got great news for you. In our freshly updated comparison, you’ll find 5 of the most popular analytics solutions side-by-side for you to see the key differences between them and decide what’s your best pick.
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March 24, 2020
What are the causes of data discrepancies between Piwik PRO and other analytics platforms?
Your Piwik PRO reports state that you had 35,292 visits last month, whereas your other analytics software says that you had 27,540 visits. Why the big difference? Where do these data discrepancies come from? If you are using Piwik PRO and another analytics platform to source your stats, at some point you may notice slight […]
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March 12, 2020
Why you don't need huge sample sizes for meaningful insights
In a world where data is king, businesses are dealing with a lot of information. Indeed, the Piwik PRO suite helps companies in data-sensitive industries handle customer data responsibly. You can build accurate profiles of your customers, research granular user behaviour patterns, track the customer journey, and integrate first-party data from various online and offline […]
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March 10, 2020
How to run web & app analytics projects across banking groups
Collecting behavioral data about app and website visitors and using it in marketing and advertising context has always been a challenge for the financial industry. We’ve tackled this issue in numerous posts on our blog. The problem is even greater for institutions with a worldwide presence. Because of strict privacy and security regulations – both […]
Read more![What Intelligent Tracking Prevention (ITP) means for web analytics & marketing [Updated]](https://uploads.piwik.pro/piwik.pro/2020/03/itp-web-analytics-marketing_blog.png)
March 5, 2020
What Intelligent Tracking Prevention (ITP) means for web analytics & marketing [Updated]
Apple released its first version of Intelligent Tracking Prevention (ITP 1.0) in 2017. The following iterations, especially ITP 2.2 and 2.3, complicate an already challenging set of rules for how to hamper online tracking on Mac and iOS Safari browsers.
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March 2, 2020
Piwik PRO vs Adobe Analytics: Make the best choice for your company
Selecting the right analytics software boils down to your company’s individual needs. The industry you work in and the type of data you collect determines your requirements. If you prioritize privacy, security, or reliable support you may find your web analytics options limited. With those needs and many more in mind we’ll compare various features […]
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February 14, 2020
Google Chrome will wipe out third-party cookies. What’s next?
At the beginning of 2020, Google caused quite a stir with its initiative to stop supporting third-party cookies. Justin Schuh, director of Chrome engineering, explains that move should make it possible to “sustain a healthy, ad-supported web.” Third-party cookies are a powerhouse of digital advertising as they let marketers track site visitors across cyberspace. The […]
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February 6, 2020
User management in Piwik PRO
Whether it’s your website, your analytics tool, or your marketing platform, they all hold valuable information – your data. And that data demands special treatment, namely security. But protecting data is about more than just secure storage and safeguarded servers. It also means managing access, making decisions about who can see or edit certain reports […]
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