Piwik PRO Blog

Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.

How to Choose the Right Product Analytics Vendor

Published: July 26, 2019 Updated: September 16, 2019 Author , Category Analytics

The number of product analytics platforms available on the market can give anyone a headache. Especially you if you’re in charge of choosing a tool that the whole team will use on a daily basis. It’s quite a responsibility. That’s why in this post we want to make the task easier for you. We’ll show […]

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How Customer Journey Analytics Will Change the Way You Look at Customer Experience Optimization

Published: July 23, 2019 Updated: October 21, 2019 Author , Category Analytics

The age of customer empowerment has arrived. Today’s well-informed customers know what they’re looking for and information asymmetry is a thing of the past. Today, when it’s so easy for consumers to easily compare hundreds of offers in the blink of an eye, simply providing a great product or service is no longer enough. Companies […]

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How to Create Targeted Campaigns by Integrating Customer Data Platform with Ad Platforms

Published: July 17, 2019 Author , Category Data Management, Tag Manager

The Piwik PRO Customer Data Platform provides tremendous possibilities for marketers. You get collection and storage of data from multiple sources, such as: analytics data information collected via webformsany other data imported via CSV file, for example from transactional systems Better yet, integration with Google Ads and Facebook Ads platforms means marketers can use audiences […]

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Piwik PRO vs Matomo (Piwik): The Most Important Differences Explained [Updated]

Published: July 12, 2019 Updated: August 6, 2019 Author Category Analytics, Comparisons

Piwik PRO and Matomo (formerly Piwik) have a shared history. Some of our employees contributed code for the open-source Piwik project. Early on Piwik PRO provided enterprise-level support and premium features on top of those open source foundations. However, in 2016 our paths diverged. We’re now two separate organizations, each with its own plans and […]

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More Power and Flexibility with New Piwik PRO Analytics Suite 9.0.0

Published: July 10, 2019 Updated: July 19, 2019 Author Category News & Releases

A new month and a new Piwik PRO. We’re proud to announce that our Analytics Suite 9.0.0 is ready for blast off, loaded with upgrades and more powerful than ever before. On July 11, our customers will be able to see for themselves the effects of new enhancements and fixes. We’ve gone the extra mile […]

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How a Cookie Audit Can Get You Up To Date in Today’s Digital Privacy Landscape

Published: July 8, 2019 Updated: August 7, 2019 Author , Category Analytics, Data Privacy & Security

Evolving from a simple document to improve website usability, Cookies have become instrumental in how website users are tracked for advertisement purposes. While they’ve been used in advertising for a long time, digital privacy has recently become a global issue in which cookies play a big part.In this post we cover how first-party, third-party and…

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Analytics Dashboards 101: Everything You Need to Know to Build Effective Dashboards

Published: June 28, 2019 Updated: August 1, 2019 Author , Category Analytics

As an analyst, you probably go by many names: numbers wizard, chart artist, data guru… But do you consider yourself a teacher? Or a storyteller? Interpreting data is the foundation of being an analyst, but the ability to explain your findings and paint a picture that influences and drives business decisions is equally important. Your […]

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Is Google Analytics GDPR Compliant? 10 Things to Consider

Published: June 26, 2019 Author Category Analytics, GDPR

Google Analytics is by far the most popular analytics tool on the market. It’s free, and it allows you to analyze website traffic and gather valuable data about user behavior. However, collecting analytics data requires compliance with data protection regulations, including GDPR. In recent months, we’ve heard reports of some really bad privacy practices by […]

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How Data Layer Helps You Improve Your Analytics Strategy

Published: June 18, 2019 Updated: September 10, 2019 Author , Category Analytics, Tag Manager

If you’re seeking to enrich your web tracking opportunities but at the same time need a robust and reliable means of gathering information, we’ve got great news! The search is over, as everything you need is within your arm’s reach – it’s called a Data Layer. Data Layers also offer a great method for structuring […]

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7 Areas to Consider to Improve a Digital Bank Account Opening Process

Published: June 14, 2019 Updated: July 9, 2019 Author , Category Banking & Finance, Conversion Optimization

With customers’ expectations on the rise, banks are engaged in a fierce competition to provide top-notch digital products and build satisfaction among a wider audience. Without setting foot in a branch, people can now open accounts via a mobile or desktop app, which offers the great conveniences of speed, security, and 24-hour availability. Still, the […]

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