Piwik PRO Blog

Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way

How to track single-page applications (SPAs) with Tag Manager & data layer: a step-by-step guide

February 3, 2020

How to track single-page applications (SPAs) with Tag Manager & data layer: a step-by-step guide

Single-page applications (SPAs) are said to provide stellar performance and user experience. However, to make sure that your SPA does the job, you need to measure how users interact with it. In this post, we’ll tell you how to track SPAs so as to gather as much data as possible with the least amount of […]

Read more
Improve consumer experience in healthcare with Analytics and personalization: 3 powerful use cases

January 21, 2020

Improve consumer experience in healthcare with Analytics and personalization: 3 powerful use cases

We believe that successfully enhancing patients’ digital journey depends on understanding their preferences. That’s why it’s crucial to base your digital strategy on reliable statistics and measurable data. In the United States alone, 96% of hospitals have switched from paper records to online portals to aid doctors track testing, imaging and visits, then offer patients […]

Read more
Piwik PRO signs an open letter advocating for a tighter ePrivacy Regulation

January 9, 2020

Piwik PRO signs an open letter advocating for a tighter ePrivacy Regulation

Piwik PRO, together with twelve other companies, has signed an open letter urging EU Member States to include strong privacy safeguards in the new Privacy and Electronic Communications Regulation (ePrivacy Regulation).The letter is an initiative of Articl8, an industry group of pro-privacy companies thriving in the face of fierce competition from businesses that harvest personal […]

Read more
Track user flow with new Piwik PRO Analytics Suite 11.0

December 12, 2019

Track user flow with new Piwik PRO Analytics Suite 11.0

We’re delighted to announce the launch of the updated Piwik PRO Analytics Suite 11.0. As of December 12, 2019, all our customers will have new functionalities to try and get more benefits out of improved ones. We are consistently working to deliver new enhancements, polishing existing features and fixing bugs so you can benefit from […]

Read more
4 Key Google Analytics drawbacks you won't realize until it’s too late

December 10, 2019

4 Key Google Analytics drawbacks you won't realize until it’s too late

What are the limitations of Google Analytics?There’s a restriction on how many hits you can have Data sampling distorts what you seeThere are privacy issuesCustomer care and supportA better way with Piwik PROConclusion The free version of Google Analytics, with its 85% market share, is the most widely used web analytics solution to date. Google’s […]

Read more
Data Privacy Laws in the United States and How They Affect Your Business

November 27, 2019

Data Privacy Laws in the United States and How They Affect Your Business

Still feeling the effects of the European Union’s GDPR, the world waits for an answer from the United States. With federal-level solutions focusing on healthcare, many states have risen to the occasion, putting forward data privacy regulations of their own. Without a comprehensive blanket solution like GDPR, states are taking it in their hands to […]

Read more
The CJEU Sheds More Light on Trackers and Consent Requirements

November 18, 2019

The CJEU Sheds More Light on Trackers and Consent Requirements

This year, the Court of Justice of the European Union (CJEU) has issued two crucial rulings on consent requirements regarding cookie compliance, under General Data Protection Regulation (GDPR), ePrivacy Directive 2002/58/EC (ePrivacy Directive also known as Cookie Directive) and Directive 95/46/EC (Data Protection Directive). They highlight that the use of pre-ticked boxes on websites to […]

Read more
Let’s meet at the Customer Data Platform Conference in Utrecht, Netherlands!

November 13, 2019

Let’s meet at the Customer Data Platform Conference in Utrecht, Netherlands!

Customer Data Platforms are beyond the hype. According to Grand View Research, the global CDP market was valued at USD 730.1 million in 2018 and is expected to grow by 27.5% from 2019 to 2025. However, we feel that there’s still a lot to be said when it comes to the possibilities offered by this […]

Read more
Luxury Brands vs. Personal Data – Breakfast for Analysts by Piwik PRO & Valtech

November 12, 2019

Luxury Brands vs. Personal Data – Breakfast for Analysts by Piwik PRO & Valtech

Join our CEO Maciej Zawadziński and our technology partners, Valtech’s Eric Petegnief and Pascal Malotti, in a discussion about sensitive online data in the luxury industry. We will cover topics such as data security and GDPR compliance using a luxury brand case study. Attend our Breakfast for Analysts on November 21, 2019, 8:30 AM CET […]

Read more
Ultimate Guide to Piwik PRO Event Tracking

November 5, 2019

Ultimate Guide to Piwik PRO Event Tracking

Find out everything you need to know about Event Tracking in Piwik PRO and learn how to gain a detailed perspective of visitor behavior on your webpage.

Read more

Newsletter

Sign up to receive the latest Piwik PRO news and insights in your inbox