Piwik PRO blog

Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way

Karolina Iwańska: We still haven’t seen groundbreaking decisions that would provide answers to the most pressing questions about data protection online

August 3, 2021

Karolina Iwańska: We still haven’t seen groundbreaking decisions that would provide answers to the most pressing questions about data protection online

Maciej Zawadziński: Today, GDPR and similar laws set down the rules of the game for businesses wanting to collect customer data. But how was personal data online protected before 2018? How did businesses behave then? I like to call that time a sort of “Wild West” – would you agree? Karolina Iwańska: GDPR was not […]

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6 ways analytics software collects data online – plus a comparison of 5 popular platforms

July 22, 2021

6 ways analytics software collects data online – plus a comparison of 5 popular platforms

Data collection and analysis are a vital part of running any organization. For online data tracking, cookies and fingerprinting are among the most popular technologies and the basis for many tracking methods. In this article, we’ll discuss those different methods and the possibilities they provide. Additionally, we’ll compare how these 5 platforms approach tracking: Piwik […]

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Toon Vuursteen: Citizens are used to a smooth digital interaction with commercial companies and they expect the same from their government

July 20, 2021

Toon Vuursteen: Citizens are used to a smooth digital interaction with commercial companies and they expect the same from their government

Maciej Zawadziński: The private sector is often used as a benchmark in evaluating the online presence of government organizations. Public institutions work very differently than companies, so what is the point of doing that? Toon Vuursteen: I always advise public institutions not to take the private sector as an example too much. Of course, there […]

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Piotr Banaszczyk: Privacy is the biggest force shaping the future of online advertising

July 13, 2021

Piotr Banaszczyk: Privacy is the biggest force shaping the future of online advertising

Maciej Zawadziński: The efficiency of online advertising depends on the collection of consumer data and cross-domain tracking. Will the industry manage without third-party cookies and with Apple’s IDFA that allows consumers to completely opt out from tracking? Or will we say “goodbye” to online advertising? Piotr Banaszczyk: I don’t believe that these privacy changes will […]

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Data privacy laws in the United States and how they affect your business [UPDATED]

July 12, 2021

Data privacy laws in the United States and how they affect your business [UPDATED]

In this post we discuss some of the most recent US privacy laws, their scope, impact on your analytics and digital marketing activities, and what you can do as a company to ensure compliance.

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Customer lifetime value: what it is and why it is important for your business [Updated]

July 8, 2021

Customer lifetime value: what it is and why it is important for your business [Updated]

Marketers and managers devote time, effort, and significant resources to track their customers’ journeys from start to finish, improve content, and provide the best customer experience. However, many marketers focus on fleeting results, such as a single sale or upsell. Businesses that want to ensure long-term success need to see the bigger picture. It means […]

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Max Ossé: It’s just a matter of time until we see data privacy regulations that cover the United States as a whole

July 6, 2021

Max Ossé: It’s just a matter of time until we see data privacy regulations that cover the United States as a whole

Maciej Zawadziński: A recent Pew Research survey confirms that US citizens are getting more concerned about the security of their personal data online. What is the cause of this? What has contributed to the growing distrust towards using online services and products? Max Ossé: I think it’s a confluence of a few factors. The first […]

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How web and product analytics improve the customer journey in banking (while also maintaining security and privacy)

July 5, 2021

How web and product analytics improve the customer journey in banking (while also maintaining security and privacy)

An emphasis on customer concerns, privacy and security is important to about 90% of those surveyed by Morning Consult. This leads to a problem for financial institutions of all kinds to balance regulatory compliance with providing customers with personalized offers. Banks need data about the customer journey to understand their clients’ preferences and compete in […]

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What is a trusted execution environment (TEE) and how can it improve the safety of your data?

July 1, 2021

What is a trusted execution environment (TEE) and how can it improve the safety of your data?

If you’re using analytics or other marketing platforms to process personal data, including sensitive data, you might be wondering how to make sure it’s properly protected against cyberattacks. Collecting data using privacy-friendly software deployed on secure servers is only one piece of the puzzle. There’s even more ways to protect your data collection, including employing […]

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Christophe Alves: Brands that find new ways to build trust with their consumers will increase their market share

June 29, 2021

Christophe Alves: Brands that find new ways to build trust with their consumers will increase their market share

Maciej Zawadziński: In the EU, 41% of residents don’t want to share personal data with private companies. In the US, 69% think that companies will use their personal information in ways they wouldn’t be comfortable with. In your opinion, where does this general lack of trust come from? Christophe Alves: Based on our discussions with […]

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