Blog - Piwik PRO

September 28, 2021

Gerhard Kürner: The marketing of the future will work on first-party data

Maciej Zawadziński: The customer journey is one of the most influential concepts in marketing. How did it evolve over the years? Will it still be relevant for the marketing of the future? Gerhard Kürner: In the past, the customer journey was often just a theoretical value that wasn’t verifiable. With the increasing number of digital…
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September 27, 2021

Compare 7 free web analytics platforms (product analytics included)

Download the full 65-point comparison table of free web analytics platforms (direct link, no form to fill out). We’ll walk through the highlights in this article, but the full table provides a valuable overview of the products we’re comparing. Why use a free web analytics platform? Free web analytics platforms are limited. Thus to get…
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September 22, 2021

Piwik PRO Core, a free plan for Piwik PRO Analytics Suite, is now publicly available

We’ve seen many positive developments in the past five years concerning privacy on the internet. GDPR came into force and regulators all over the world started taking data leaks and careless data collection seriously. That’s the good news. The bad news is that we’ve also still seen large players in AdTech, MarTech and analytics routinely…
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September 21, 2021

Marc Southwell: European data protection authorities should unite to give clear direction for cookies and consent

Maciej Zawadziński: Privacy organization ‘noyb’ recently approached over 500 companies with complaints about violations of the GDPR compliance of their websites’ cookie banners. When they followed up on the problem, some companies fixed violations. Still 82% of all websites had remaining issues. It seems noyb’s complaints have motivated companies to act. But why are they…
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September 14, 2021

Lisette Meij: GDPR compliance is a competitive advantage

Maciej Zawadziński: Often data-driven organizations see privacy compliance as an obstacle. Why is that? Lisette Meij: Organizations often feel that there is a lot they cannot do with data because of privacy laws. Or they have the feeling that there is a lot of extra work involved in being compliant. “It’s probably not allowed because…
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September 7, 2021

Sergio Jiménez: Pandemic was the moment of truth for governments’ digitization

Maciej Zawadziński: How would you define modern citizens? What differentiates them from the kinds of citizens that preceded them? What do modern citizens expect from interactions with the public sector? Sergio Jiménez: Current citizens are the fruit of a 30 or 40 year-long process. We can’t understand them without a reference to the early 80s…
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August 31, 2021

Rotem Dar: Google has, on average, more access to personal information than any other company on the globe

Maciej Zawadziński: Google labeled FLoC as “privacy-friendly”. But privacy and tech experts say otherwise. Some even state that FLoC is actually worse than cookies. With so much opposition, how did Google conclude that FLoC can protect privacy? Rotem Dar: As Google and its Chrome team plan to depreciate third-party cookies, the implied assumption behind FLoC…
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August 26, 2021

Everything you need to know about cookie consent in the EU

We Europeans love cookies. There is Italian cantuccini, German lebkuchen, French navette and Dutch stroopwafels. But love only goes so far. A type of cookie we’re not a fan of is the digital cookie. Cookies on the internet are used to remember our preferences or track us across the World Wide Web. This can have…
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August 17, 2021

Fleur Boesenkool & Niels Dekker: Great public sector websites give visitors a peace of mind

Maciej Zawadziński: You work with both commercial customers and the public sector. Do you see any differences between how organizations from the sectors build their websites? Niels Dekker: What I like about public sector websites is that they give the visitor peace of mind. I always advise to embrace this feeling when optimizing a website.…
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August 3, 2021

Karolina Iwańska: We still haven’t seen groundbreaking decisions that would provide answers to the most pressing questions about data protection online

Maciej Zawadziński: Today, GDPR and similar laws set down the rules of the game for businesses wanting to collect customer data. But how was personal data online protected before 2018? How did businesses behave then? I like to call that time a sort of “Wild West” – would you agree? Karolina Iwańska: GDPR was not…
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