Blog - Piwik PRO

July 6, 2020

Web analytics for governments: The framework for setting the right KPIs

One of the main goals of the public sector institutions has always been to be transparent and give citizens consistent access to public services and information. At the same time, it’s necessary to optimize costs, improve efficiency and better allocate resources. What has changed is that now institutions deal with many of these tasks through…
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June 26, 2020

Google Analytics alternatives – 4 sound reasons to switch

Google Analytics is the top player when it comes to tracking website visitors, no one argues with that. The value of the platform is reflected in its popularity, which is why it’s the market leader boasting an 84.1% share. That’s a strong argument. Even though some consider Google Analytics the standard, there are reasons to…
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June 24, 2020

3 reports for optimizing user flow on your website

Whether it’s your website, product, or an app, when you’re thinking about your users, you surely have some goals in mind. Let’s say a visitor comes to your website – what would you like them to do? Sign up for a newsletter? Buy a product? Request a demo? Well, users rarely take the path you’d…
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June 16, 2020

Piwik PRO vs. Google Analytics 360

Choosing the right analytics software for your organization is no easy feat. You need certainty that this strategic investment will pay off. That is why we’ve placed Piwik PRO and Google Analytics 360 side by side. We present the essential features of both products, explaining in detail their significance from legal, technical and practical perspectives.…
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June 10, 2020

Google Analytics alternative: Piwik PRO

According to W3Techs.com, Google Analytics is used by 55.6% of all websites. Its popularity comes as no surprise – it’s developed by one of the most recognizable brands in the world, offers a vast variety of features and is free. Google offers two kinds of properties: Universal Analytics and brand new Google Analytics 4 (GA4).…
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June 5, 2020

How to analyze multi-channel attribution in affiliate marketing using raw data

In an ideal world, a customer sees your ad then goes straight to your website to buy the product you promote. In reality, this customer may roam a comparison site, check your company’s social media profile, and read a product review on a blog. The whole journey to the moment they buy your product can…
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April 14, 2020

3 ways to track single-page applications (SPAs) with Tag Manager: a step-by-step guide

Single-page applications (SPAs) are said to provide stellar performance and user experience. However, to make sure that your SPA does the job, you need to measure how users interact with it. In this post, we’ll tell you how to track SPAs so as to gather as much data as possible with the least amount of…
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April 10, 2020

Should you run a DPIA for Google Analytics?

Google Analytics (GA) is reportedly installed on more than half of all websites. Its popularity comes as no surprise – it’s developed by one of the most recognizable brands in the world, it’s easy to get started with and it’s “free”. But the tool is useful not only for business owners, it’s also a powerful…
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April 3, 2020

Piwik PRO vs. Matomo (Piwik): The most important differences explained [Updated]

Piwik PRO and Matomo (formerly Piwik) have a shared history. Some of our employees contributed code for the open-source Piwik project. Early on Piwik PRO provided enterprise-level support and premium features on top of those open source foundations. However, in 2016 our paths diverged. We’re now two separate organizations, each with its own plans and…
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March 31, 2020

Keep tabs on your reports, better group content with new Piwik PRO Analytics Suite 12.0

With the new release on March 31, 2020, we’re excited to share the juicy bits of the Piwik PRO 12.0 upgrade. We’ll walk you through changes both big and small. Some of them are in response to our clients’ requests, while others are the outcome of brainstorming sessions, tests and our diligent work to deliver…
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