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SharePoint analytics vendors comparison

Comparisons Intranet analytics

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Published January 8, 2021 · Updated January 12, 2021

SharePoint analytics vendors comparison

Organizations that use an intranet platform such as SharePoint see the thousands of ways their employees work and interact online. Collecting and analyzing data about those actions requires more effort though. It requires a dedicated SharePoint analytics platform.

If you’re still deciding whether to invest in a dedicated SharePoint analytics platform, skip to the last section about why we think it’s worth the investment.

If you know you need a one, but haven’t yet decided which one, you’re in the right place.

Comparing the 4 analytics platforms

Piwik PRO is different from the other products below. It’s a general-purpose analytics platform that also has a dedicated SharePoint analytics application. 

CardioLog Analytics is also not easy to compare, as it focuses on providing specialized analytics applications for the whole Microsoft product ecosystem.

The newest version of Webtrends is only available in the cloud. HarePoint is only available on-premises, so there is no cloud version.

Despite these differences in platform architecture, we’ve compared as directly as possible the features of Piwik PRO, CardioLog, HarePoint and Webtrends. We’ve compared across 5 main categories:

  • Platform
  • Customer support
  • Site collection performance
  • Content analysis
  • Social engagement
  • Internal search

Compare 4 leading SharePoint analytics vendors

Learn the key differences between Piwik PRO, CardioLog, HarePoint and Webtrends

Why dedicated SharePoint analytics is worth the investment

A dedicated SharePoint analytics platform is necessary to get the most out of SharePoint.

There are two free options: built-in SharePoint analytics and Google Analytics. Neither gets you all the data you need to understand user behavior. 

Built-in SharePoint analytics isn’t flexible enough. You won’t collect enough data with it to fully map the user journey.

Google Analytics, on the other hand, isn’t built for SharePoint at all. It’s hard to set up and inappropriate to use with possibly sensitive information about employees.

Piwik PRO SharePoint analytics Built-in SharePoint analytics Google Analytics
Can track and combine data from other websites, SPAs and mobile apps
Features for data privacy compliance
Dedicated account manager w/technical support
Out-of-the box reports for SharePoint
User level tracking
Page level interactions
Documents interactions
List interactions
Social interactions
User engagement
User journey
Custom reports
Custom dashboards
Out-of-the box reports for web analytics
Email campaigns
Geo location
Page timings

Questions about how to use SharePoint analytics to improve user adoption and engagement? Get in touch. We’ll be happy to tell you about what tools are available and point you in the right direction.


David Street

Writer, marketer and data+stats specialist with a left and a right brain | LinkedIn profile

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