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Data democratization

The basis of data democratization lies in making data accessible to all employees within an organization, regardless of their technical expertise. It aims to empower non-technical users by providing intuitive tools and resources that help gather, analyze, and interpret data with ease. By breaking down silos and fostering collaboration, organizations can enhance the quality of decision-making processes. Effective data democratization leads to improved business outcomes as employees across various departments can leverage insights derived from data analytics. 

For more insights on data in digital analytics, check our series:

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    Quick summary What PHI is: Any individually identifiable health information created, received, maintained, or transmitted by a covered entity or its business associates Who it applies to: Healthcare providers, health plans, healthcare clearinghouses, and their business associates Why it matters for marketing: Marketing tools that collect or transmit PHI without a BAA create HIPAA compliance…

  • We checked 59 hospital websites. 73% kept tracking visitors after opt-out.

    A new study by Piwik PRO and Verified Data scanned 59 major US hospital and clinic websites for tracking and data compliance. The findings show just how common it is for major US healthcare websites to run marketing tools that weren’t built for a regulated environment. What we actually found Across the 59 scanned sites,…

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