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Data democratization

The basis of data democratization lies in making data accessible to all employees within an organization, regardless of their technical expertise. It aims to empower non-technical users by providing intuitive tools and resources that help gather, analyze, and interpret data with ease. By breaking down silos and fostering collaboration, organizations can enhance the quality of decision-making processes. Effective data democratization leads to improved business outcomes as employees across various departments can leverage insights derived from data analytics. 

For more insights on data in digital analytics, check our series:

  • Why Shopify stores need privacy-compliant analytics

    Shopify store owners depend on analytics to track sales, understand customer behavior, and measure marketing performance. However, as privacy regulations like GDPR, CCPA, and the ePrivacy Directive evolve — and as consumers become more aware of how their data is used — traditional analytics platforms pose increasing risks. Tools that rely on third-party cookies and…

  • Piwik PRO vs. Google Analytics for Shopify: A comparison

    If you’re running a Shopify store, your analytics tool should do more than just count visits, it should give you complete, accurate data you can use to grow. While Google Analytics 4 (GA4) remains a popular default, many merchants discover its limitations too late: missing transactions, inconsistent reporting, lack of flexibility, and difficulty activating data…

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