Data democratization

The basis of data democratization lies in making data accessible to all employees within an organization, regardless of their technical expertise. It aims to empower non-technical users by providing intuitive tools and resources that help gather, analyze, and interpret data with ease. By breaking down silos and fostering collaboration, organizations can enhance the quality of decision-making processes. Effective data democratization leads to improved business outcomes as employees across various departments can leverage insights derived from data analytics. 

For more insights on data in digital analytics, check our series:


  • PHI and PII

    PHI and PII: How they impact HIPAA compliance and your marketing strategy

    Personally identifiable information (PII) and protected health information (PHI) may seem similar. However, there are critical distinctions between the two. While PII is a catch-all term for any information that can be associated with an individual, PHI applies specifically to HIPAA-covered entities dealing with identifiable patient information. Keeping HIPAA compliant and protecting patient information requires…

  • How can healthcare organizations benefit from using a customer data platform (CDP)

    Like many industries, healthcare has been undergoing significant change and is under immense pressure. Patients expect personalized healthcare experiences, but are increasingly aware of their privacy rights and demand that their data is safe and not misused. Healthcare providers have been seeking ways to connect, scale, and leverage customer data more effectively to meet consumers’…