Blog - Piwik PRO

May 31, 2022

Mobile app analytics: Best practices that help you do it right

In one of our previous articles, we discussed the basics of mobile app analytics. Our guide allowed you to understand how mobile app analytics works, introduced its key metrics and goals, and presented a comparison of different mobile analytics platforms. Now, let’s move on to the next step. In this post, we present best practices…
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April 12, 2022

What is customer journey analytics and why it’s important for your business

Customer journey analytics helps businesses build a consistent buyer’s journey and outperform competitors. Learn how it empowers your organization.
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March 14, 2022

Mobile analytics: A complete guide to optimizing the user journey inside your app

Many factors can determine the success of an application. Understanding users’ needs is one of the most important. This is where mobile app analytics steps in, offering a wealth of insights into users’ behavior inside your app. That said, using mobile app analytics in isolation from data from other touchpoints gives you only part of…
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March 1, 2022

Conversion funnel analysis: A step-by-step guide

Funnel reporting is a key analytical tool for making effective changes to your website or app. We’ll discuss how to build and analyze funnels, and then improve your customer’s journey. By the end, you will understand how to use data from those reports when you modify your company’s site to boost conversions. Why conversion funnel…
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February 21, 2022

How technology and privacy advances impact online marketing in 2022: An expert’s take

This blog post is an opinion piece by Ross C. Jenkins, US CEO at Nabler, in which he sums up the key trends in online marketing for 2022. Ross is also an expert who contributed to our Marketing, technology and privacy: Forecast for 2022 report. Check all the predictions here. In 2022, privacy is and…
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February 16, 2022

Product analytics & DiGA: How to optimize your health app for the German market

A DiGA is a digital health application regulated by a specific German law called the digital health applications regulation (DiGAV). The law protects personal data collected from patients using a DiGA. In return, the vendor may bill health insurances for the service. The German Federal Institute for Drugs and Medical Devices (BfArM) has created a…
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February 8, 2022

Joe Christopher: Healthcare organizations should focus on improving the patient’s digital experience

Maciej Zawadziński: The Health Insurance Portability and Accountability Act (HIPAA) regulates how US patients’ healthcare information should be protected. Why are some healthcare organizations reluctant to adopt a data-driven approach to marketing? Is it hard to achieve compliance under HIPAA? Joe Christopher, VP Analytics at Blast Analytics: HIPAA extends well beyond the digital experience and…
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January 27, 2022

10 things to consider for improving user experience with web analytics

Businesses with a digital presence that want to optimize their websites and provide a better customer experience turn to web analytics. This software enables you to collect valuable data about your site and its visitors’ behavior. And why is that so important? According to HubSpot, 42% of people leave websites because of poor functionality. Also,…
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January 13, 2022

Google Analytics alternatives – free and paid

Google Analytics’ approach to privacy, data quality, transparency in handling data make you seek alternatives. See the pluses and minuses of those platforms.
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December 8, 2021

Find a Matomo alternative: An in-depth comparison of free and enterprise-ready analytics platforms

Companies use Matomo to collect data in a privacy-friendly way, and store data virtually anywhere. For many projects Matomo works fine. However, it employs basic analytics methods, lacks advanced features, and experiences performance issues. All that makes you look for alternatives, whether free or paid. A lot of companies choose Matomo because it has a…
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