Blog - Piwik PRO

January 29, 2018

Exit intent pop-ups: ins and outs of keeping visitors on your site

Exit intent pop-ups: friend or foe? There’s no straightforward answer, as everything depends on your strategy. These small message windows generate controversy for their negative impact on user experience. That said, their ubiquitous presence in the digital world implies that they do provide us with real benefits, namely conversion optimization. The truth is, more and…
January 18, 2018

First-party data marketing: 3 powerful use cases

Read this blog post to learn how to utilize first-party data in your marketing strategy. Data is the fuel for virtually every marketing activity – from prospecting, to nurturing up through to conversions and customer retention. Every tool and platform we use collects data and tells us something about our customers and their behavior. And…
January 12, 2018

What does Matomo mean for Piwik PRO?

Piwik PRO had a great 2017: we released an updated analytics and marketing suite full of new privacy-compliant features; we are growing at an annual rate of over 50%; and we more than doubled our staff–close to 100 people strong as of this month, January 2018. With GDPR coming in May, we look forward to…
December 19, 2017

Customer data platform: what is it and how does it work?

Wondering about the hype around customer data platforms? Read this blog post and learn why this technology is generating so much buzz. With the amount of information modern marketing tools gather, specialists often feel lost trying to make sense out of it. What’s more, the number of technologies used by marketing departments is rocketing up.…
December 13, 2017

5 definite advantages you can gain with self-hosted web analytics

If you haven’t made up your mind yet about self-hosted web analytics, it’s high time to go for it. The key arguments in favor of such a deployment are control and security, which are valuable commodities in your marketing strategy. In practice, it means knowing where your data is stored, how it’s handled and who…
November 20, 2017

How ePrivacy impacts marketing automation, re-marketing, personalization and web analytics

ePrivacy, the regulation that is coming together with the GDPR, and will elaborate the issue of personal data in electronic communications, is moving forward in the European Parliament. It has just recently entered the Trilogue mode. And as it gets closer to passage, more and more questions are arising about its impact and the changes…
November 10, 2017

How to optimize customer journey in banking in 4 simple steps

In the digital era, rapidly changing digital and mobile channels are generating challenges that banks must deal with. One of the biggest comes in the form of customers’ expectations, which are soaring. Opening an account, transferring money, managing finances via smartphones. And this is just the tip of the iceberg. It’s not about providing the…
November 8, 2017

Web Analytics Software for Enterprise: 6 Features Every Tool Should Have

In this article, we guide you through all the important factors you should consider before signing up with an enterprise web analytics vendor. Selecting a web analytics vendor is an important process. It’s not software you want to be changing every month, so it’s crucial to treat it as a long-term project and give yourself…
October 31, 2017

Current state of the ePrivacy Regulation as it enters the home stretch

Chances are you’ve heard about the General Data Protection Regulation (GDPR) that comes into force in May 2018, repealing the 95/46/EC Data Protection Directive currently in force. Following in the footsteps of this legislative overhaul is the ePrivacy Regulation, which complements and elaborates the GDPR. It deals with protection of personal data in electronic communications.…
October 27, 2017

On-Site Retargeting Strategy: The Essential Checklist

If you operate an online business, your main objective is to convert website visitors into customers or subscribers. However, excellent site design, a responsive interface, and even your top products can fail to bring the expected results. The truth is, most visitors need multiple touch points and nudges to reach the end of your marketing…