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How to Handle Marketing Data the Right Way in Banking Industry?
Processing marketing data in banks can be risky business. After all, financial institutions have to juggle sensitive data related to business and at the same time balance between strict sector-related restrictions like PCI DSS, GLBA, Dodd-Frank Wall Street Reform, the Consumer Protection Act, and the GLBA Safeguards Rule, just to name a few. Not to…
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5 GDPR Rights With Serious Technical Consequences
To assure GDPR compliance, most data-driven companies focus on the text’s 99 articles. There are 173 recitals adding further details to this groundbreaking legislation. Recital 4 highlights the spirit of the law by stating “the processing of personal data should be designed to serve mankind”. It further emphasizes that “the right to protection of personal…
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Piwik PRO Talks ePrivacy in Brussels
We’re happy to share the news that earlier this month our CEO and Data Protections Officer (DPO), Maciej and Grzegorz, visited Brussels to take part in discussions on internet privacy at the European Parliament. The event, ePrivacy – Challenges from Browsing to Content Analytics, was inspired and organized by Josef Weidenholzer MEP – a politician…
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How to Make Digital Analytics Processing Lawful Under GDPR and ePrivacy?
If you’re a regular reader of the blog series on GDPR Piwik PRO is focusing on, you possibly noticed our posts are leading you through the questions your company should answer to assure readiness and minimize compliance risks with a view to the May 2018 deadline. We initially talked about whether GDPR applied to your…
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How to Choose the Right Web Analytics for a Governmental Organization
No matter if you are a hi-tech company or a government, your organization is shaped and powered by technology. The choice of it may be, however, difficult for governmental organizations, which on the one hand breathe rigid procedures and, on the other hand, face cost limitations. Both factors can prove to be effective deterrents from…
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GDPR & Children: Teaching Kids How to Lie on the Internet
Our “Smart” TV has its camera no more. We deactivated it when first setting up the device. Software updates tended to override that very setting. A cache was put on the camera. Finally, we exchanged the TV for another without camera or microphone – to find such a device, the local vendor had to fetch…
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How to Leverage Content Personalization for a Better Banking Experience
With the proliferation of banking institutions and progressing digitalization of the world, banks are becoming more and more customer-centric. Technology has changed customers’ expectations for good and banks, just like telcos and retailers, need to follow suit and adapt to the busy day-to-day lives of their customers. Hardly anyone steps inside a bank these days…
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Will EU’s new data reg hit your bank?
This article originally was published on Banking Exchange. Strict consumer data privacy and security regulations aren’t new to the financial services sector. However, the upcoming European Union General Data Protection Regulation (GDPR) and ePrivacy regulation add a new layer of complexity to existing practices, forcing financial service professionals to depart from business as usual when…
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The Power of Personalized Content
This article originally was published on ABA Bank Marketing. Consider these three channels where financial services brands can boost marketing ROI. Financial marketers are at a crossroads. Today’s consumers almost never have to step foot in a bank and can even apply for a mortgage in minutes right from their smartphone. Digital marketing has also…
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Telcos and Customer Info: Why Free Reign Data Selling Should Be Prohibited
This article originally was published on MarTech Advisor. Maciej Zawadzinski, CEO of Piwik PRO discusses that it’s never been more challenging for advertisers and marketers to break through the massive amounts of noise both on and offline. Consumers largely tune out irrelevant messages and move seamlessly between channels and devices. Therefore, brands today are scrambling…
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