-
Privacy compliance in ecommerce – a comprehensive guide
The rapid evolution of ecommerce has made privacy compliance a critical concern for many online businesses. With the increasing number of data breaches, consumer awareness, and fines for non-compliance, safeguarding customers’ data and respecting their privacy has become a new standard. According to Gartner, 75% of global consumers will have their personal data protected by…
-
Piwik PRO vs. Adobe Analytics: Comparison of enterprise analytics platforms
Choosing an enterprise web analytics partner is hard. The return on this strategic investment must be sure. You may already be using Adobe Analytics but are considering an alternative that offers similar or better features, including Piwik PRO Analytics Suite in the paid Enterprise plan. Or you might be a Universal Analytics user who’s not…
-
Free comparison of 7 enterprise-ready customer data platforms
Customer data platforms have proved their worth as a vital technology in marketing. They create a single customer view by stitching together sources of fragmented user data. CDPs assist marketers to generate a better customer experience, driven by precise information on user behaviors across every touchpoint.
-
Reports in Google Analytics 4 and Piwik PRO: Everything you should know
Choosing the right analytics platform is challenging, as no one tool meets every need. Piwik PRO and Google Analytics 4 (GA4) provide metrics and features that can form the heart of any data strategy and deliver unique benefits. Both are good choices for experienced analytics users, allowing you to easily mold and bold your data…
-
Everything you need to know about the Data Privacy Framework (Privacy Shield 2.0)
On July 10, 2023, the European Commission announced a new agreement regulating data flow between the US and the EU named the Data Privacy Framework (DPF). It’s a much-needed development considering the importance of data transfers in the global economy. But many issues around this new deal raise concerns about its sustainability. Privacy watchdogs, including…
-
Sweden’s data protection authority orders companies to stop using Google Analytics
Sweden’s data protection authority (DPA), IMY, issued the first major fines for companies that sent personal data to the US via Google Analytics. It also ordered Swedish businesses to refrain from using Google’s analytics tool. IMY’s decision aligns with previous opinions by the Austrian, French, Danish, Norwegian, and Italian DPAs. It also indicates that in…
-
Anil Batra: People need to comprehend and develop their mindset first to understand how data works for them
Piotr Korzeniowski, CEO at Piwik PRO: You’ve been in the web analytics industry for over 20 years. You’ve seen it grow and change a lot. How is the approach to analytics in marketing different than before? Anil Batra, CEO and Strategic Advisor at Optizent: Since I started my career in digital analytics, the approach toward…
-
The behind-the-scenes success story of the Piwik PRO Core plan
Let’s start with the main question – what is Piwik PRO Core, and who does it target? Szymon Grzesiak, Performance Marketing Manager at Piwik PRO: Piwik PRO Core is a free version of the Piwik PRO Analytics Suite platform. It allows those looking for comprehensive web and app analytics to use our product without time…
-
Google Analytics and multi-channel attribution: What you should know
Google Analytics is sunsetting 4 attribution models. The old models will be replaced with data-driven attribution in the coming months. Here’s the timeline: So, what happens to conversion actions that use the sunsetting models? According to Google, any conversion action that uses a near-deprecated attribution model will be automatically converted to the data-driven attribution model.…
-
Five years into GDPR: How EU companies balance compliance and effective marketing
A survey conducted on a group of 300 CEOs and marketing executives from across Europe
Piwik PRO blog
Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.
Categories
- Analytics (182)
- Banking & finance (14)
- Comparisons (12)
- Consent Manager (7)
- Conversion optimization (24)
- Customer Data Platform (16)
- Data management (57)
- Data Privacy & Security (1)
- Data privacy & security (121)
- GDPR (51)
- Government (8)
- Healthcare (17)
- Interviews (24)
- News & releases (42)
- Personalization (22)
- Product best practices (25)
- Tag Manager (10)
- Use cases (36)
Newsletter
Sign up to receive the latest Piwik PRO news and insights in your inbox.