Author
Karolina Lubowicka
Senior Content Marketer and Social Media Specialist
An experienced copywriter who takes complex topics of data privacy & GDPR and makes them understandable for all. LinkedIn Profile
See more posts by this author
January 9, 2020
Piwik PRO signs an open letter advocating for a tighter ePrivacy Regulation
Piwik PRO, together with twelve other companies, has signed an open letter urging EU Member States to include strong privacy safeguards in the new Privacy and Electronic Communications Regulation (ePrivacy Regulation).The letter is an initiative of Articl8, an industry group of pro-privacy companies thriving in the face of fierce competition from businesses that harvest personal […]
Read more
November 13, 2019
Let’s meet at the Customer Data Platform Conference in Utrecht, Netherlands!
Customer Data Platforms are beyond the hype. According to Grand View Research, the global CDP market was valued at USD 730.1 million in 2018 and is expected to grow by 27.5% from 2019 to 2025. However, we feel that there’s still a lot to be said when it comes to the possibilities offered by this […]
Read more
July 26, 2019
How to Choose the Right Product Analytics Vendor
The number of product analytics platforms available on the market can give anyone a headache. Especially you if you’re in charge of choosing a tool that the whole team will use on a daily basis. It’s quite a responsibility. That’s why in this post we want to make the task easier for you. We’ll show […]
Read more
May 29, 2019
10 Must-Have Elements of Every GDPR-Compliant Privacy Policy
Gone are the days when privacy policies were so vague that only lawyers could understand them. In Europe, at least, we owe it to GDPR. One of the reasons the EU introduced GDPR was to make people more informed and put them in control of how businesses collect, use, share, secure and process their personal […]
Read more
May 27, 2019
Retail Analytics: 5 Challenges You’ll Overcome With The Right Retail Analytics Software
Retailers face cut-throat competition. Keeping up with industry trends is essential to stay ahead in the race, especially for businesses with an omni-channel presence (often called e-tailers). Also, as a customer-centric industry, retailers are constantly under pressure to serve clients better and increase their overall satisfaction. It’s no easy task. As Shep Hyken writes in […]
Read more
April 26, 2019
9 Steps to Make Your Analytics LGPD-Compliant
Brazil is another country with strong data privacy regulations – specifically, the Brazilian General Data Privacy Law, also known as LGPD. Beginning August 2020, it will give more than 210 million people new rights to access and control their own data and impact how companies manage their privacy. You might be wondering how it will […]
Read more
April 15, 2019
4 Powerful Use Cases of Traffic Efficiency Reports
One of the most important strengths of traffic efficiency reports is that they allow you to understand exactly how your customers are finding you. Analyzing sessions, new users, bounce rates, conversion rates, transactions, and goals is pointless unless you determine where the traffic came from.To access all those juicy details, however, everything has to be…
Read more
March 29, 2019
Web Analytics For Banks: Off-The-Shelf vs. Build-Your-Own
There has never been a better time for banks to take a 360-degree view of their customers. The trend is heading towards offering a “segment of one”. A personalized experience where the user receives the right offer at the right time. With legal restrictions and internal policies, it’s much more difficult to take full advantage […]
Read more
March 6, 2019
How-to Guide to Stitching Together Internal & External Data With Piwik PRO
Customer Data Platforms are known as the brain of the smart marketing stack for good reason. CDP technology facilitates campaign automation, mapping the customer journey across all channels and touchpoints. It supports data analysis and helps marketers manage all their initiatives with minimal use of IT department resources. And let’s not forget about one more […]
Read more
February 11, 2019
We’re Releasing “The State of GDPR Consent” Report
GDPR has been in force since last May, but what has really changed? This report tries to answer that question by examining how organizations in the EU and North America are collecting and using data consents for EU internet users. There are many indications that tech and advertising giants have a stake in keeping the […]
Read moreCategories
- Customer Data Platform (16)
- Interviews (24)
- Analytics (171)
- Consent Manager (8)
- Banking & finance (14)
- Comparisons (12)
- Conversion optimization (22)
- Data management (54)
- Data privacy & security (119)
- GDPR (51)
- Government (8)
- Healthcare (14)
- News & releases (42)
- Personalization (22)
- Product best practices (27)
- Tag Manager (11)
- Use cases (30)