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Web Analytics Software for Enterprise: 6 Features Every Tool Should Have
In this article, we guide you through all the important factors you should consider before signing up with an enterprise web analytics vendor. Selecting a web analytics vendor is an important process. It’s not software you want to be changing every month, so it’s crucial to treat it as a long-term project and give yourself…
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Piwik PRO Teams Up With Looker!
We’re delighted to announce a new product integration. This time we’ve partnered with Looker to combine Piwik PRO data with high-quality business intelligence. Read on to see what this new integration brings. Every business operating online needs a way to analyze and measure its digital presence. The answer to those needs are marketing tools. They…
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Web Analytics for Healthcare: Everything You Need to Know
In this article we aim to present all the important aspects of choosing the right web analytics solution for the healthcare industry. But before we do that, let’s take one step back and delve deeper into the reasons why the healthcare industry needs reliable marketing data in the first place. Digitization gallops along, sparing no…
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The Banking Customer Experience – How to Start Tracking Omnichannel Customer Journey of Your Clients
Banking customers have grown accustomed to the omnichannel convenience – the ability to start a process on a mobile app, then move to desktop, and finish the whole procedure at a local branch. Banks should then monitor the customer experience of their e-banking and m-banking services to make sure that hopping from one device to…
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How to Handle Marketing Data the Right Way in Banking Industry?
Processing marketing data in banks can be risky business. After all, financial institutions have to juggle sensitive data related to business and at the same time balance between strict sector-related restrictions like PCI DSS, GLBA, Dodd-Frank Wall Street Reform, the Consumer Protection Act, and the GLBA Safeguards Rule, just to name a few. Not to…
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How to Choose the Right Web Analytics for a Governmental Organization
No matter if you are a hi-tech company or a government, your organization is shaped and powered by technology. The choice of it may be, however, difficult for governmental organizations, which on the one hand breathe rigid procedures and, on the other hand, face cost limitations. Both factors can prove to be effective deterrents from…
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What You Should Know About Custom Development of Piwik Web Analytics
You have been utilizing Piwik for some time now and, we hope, it has helped you expand your business. You got the hang of the tool and have ideas on what other functionalities a web analytics tool could have. You may also be at the point of realizing that Piwik, useful as it has been…
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6 Ways a Digital Ad Agency Should Ensure Web Analytics Data Security
It would not be an overstatement to say that there is hardly any legal framework these days that would be as volatile as the one concerning data security. On the one hand, there is the European GDPR coming along, on the other hand, the US senate has just voted for repealing of the FCC regulation…
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Piwik PRO Adds New Feature: Media Player Tracking
Learn more about your visitors interactions with videos on your websites with Piwik PRO’s new Premium Feature: Media Player Tracking. Find out if your video content is engaging your users, and how effective your multimedia efforts are. Media Player Tracking allows you to track videos played on your website and supports all HTML5 based content.…
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Raw Data Access – Using Piwik PRO for Advanced Attribution Modeling
Unlike other analytics platforms, such as Google Analytics (GA) which are hosted in the service provider’s Cloud, Piwik can be hosted on-premises or in the private cloud in a dedicated database or on dedicated hardware. Cloud-based solutions generally have API limitations around data export. And if you’re an analyst who’s using analytics as a data…
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