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How to Choose the Right Web Analytics for a Governmental Organization
No matter if you are a hi-tech company or a government, your organization is shaped and powered by technology. The choice of it may be, however, difficult for governmental organizations, which on the one hand breathe rigid procedures and, on the other hand, face cost limitations. Both factors can prove to be effective deterrents from…
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What You Should Know About Custom Development of Piwik Web Analytics
You have been utilizing Piwik for some time now and, we hope, it has helped you expand your business. You got the hang of the tool and have ideas on what other functionalities a web analytics tool could have. You may also be at the point of realizing that Piwik, useful as it has been…
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6 Ways a Digital Ad Agency Should Ensure Web Analytics Data Security
It would not be an overstatement to say that there is hardly any legal framework these days that would be as volatile as the one concerning data security. On the one hand, there is the European GDPR coming along, on the other hand, the US senate has just voted for repealing of the FCC regulation…
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Piwik PRO Adds New Feature: Media Player Tracking
Learn more about your visitors interactions with videos on your websites with Piwik PRO’s new Premium Feature: Media Player Tracking. Find out if your video content is engaging your users, and how effective your multimedia efforts are. Media Player Tracking allows you to track videos played on your website and supports all HTML5 based content.…
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Raw Data Access – Using Piwik PRO for Advanced Attribution Modeling
Unlike other analytics platforms, such as Google Analytics (GA) which are hosted in the service provider’s Cloud, Piwik can be hosted on-premises or in the private cloud in a dedicated database or on dedicated hardware. Cloud-based solutions generally have API limitations around data export. And if you’re an analyst who’s using analytics as a data…
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A complete guide to campaign tracking in your web analytics platform
So, you’ve started running paid or organic marketing campaigns to drive more traffic to your website, or you may have started some online partnerships. Wouldn’t it be great to know exactly which of these brings your website the most traffic? And what about the revenue generated by these channels? That’s exactly where your web analytics…
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How Your Web Analytics Can Team Up With a Tag Manager for Better Insights
Digital marketing has come a long way. It became more and more complex and demands that marketers be able to coordinate and manage a vast number of tools to get the most precise and insightful data. This often means that the marketing team can lose control of part of their work, as they need the…
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5 Things to Consider Before You Set Your Mind on a Self-Hosted Analytics Platform
If you are here, you may be considering running a self-hosted analytics platform on your own servers. It surely is the most secure and efficient way of running a web analytics tool: First of all, you know exactly where your data is kept as it is stored either on your premises or on the servers…
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6 Problems to Solve When Choosing Web Analytics for Financial Services And Banking
Have you ever tried to select web analytics for financial services and banking? If you haven’t, let us warn you: it’s not a walk in a park. It’s more like cutting your way through the jungle of data privacy rules and regulations you’ll have to adhere to. You won’t have the luxury of settling for…
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A Simple Segmentation Framework to Leverage Your Web Analytics Data
“It is a capital mistake to theorize before one has data,” as Sherlock Holmes put it. We live in times when a deficit of data is no longer a problem. On the contrary, the abundance of data may feel like information overload and does not necessarily translate into actionable knowledge. Aggregate data is neutral and…
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