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Why Every Good Digital Strategy Starts with Insights
Going Digital. We see this term more often as organizations continue to carry out their digital overhauls – all in an effort to compete with their counterparts while simultaneously keeping customers happy. Interestingly enough, a good majority of us think going digital translates to cost savings and launching fancy new websites and apps that will…
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Web analytics for remarketing – 4 key steps to follow off and on-site
If you operate within the digital ecosystem, you’re probably familiar with the problem of lost visitors, customers or subscribers. It might even be your biggest bugaboo. These visitors interact with your site, put items in the cart, and suddenly they’re gone. They disappear just before the finishing line, conversion. Does this mean they are lost…
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Fix poor website performance with Piwik PRO Analytics reports
Underperforming pages are the bane of every conversion rate optimization process. Never fear, we’ve got the perfect solution to your struggles! In this blog post we’ll show you how to deal with poor website performance using a Piwik PRO Analytics module. Last year’s Conversion Rate Optimization Report 2017 by Econsultancy has shown that only about…
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Exit intent pop-ups: ins and outs of keeping visitors on your site
Exit intent pop-ups: friend or foe? There’s no straightforward answer, as everything depends on your strategy. These small message windows generate controversy for their negative impact on user experience. That said, their ubiquitous presence in the digital world implies that they do provide us with real benefits, namely conversion optimization. The truth is, more and…
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Customer data platform: what is it and how does it work?
Wondering about the hype around customer data platforms? Read this blog post and learn why this technology is generating so much buzz. With the amount of information modern marketing tools gather, specialists often feel lost trying to make sense out of it. What’s more, the number of technologies used by marketing departments is rocketing up.…
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How to optimize customer journey in banking in 4 simple steps
In the digital era, rapidly changing digital and mobile channels are generating challenges that banks must deal with. One of the biggest comes in the form of customers’ expectations, which are soaring. Opening an account, transferring money, managing finances via smartphones. And this is just the tip of the iceberg. It’s not about providing the…
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On-Site Retargeting Strategy: The Essential Checklist
If you operate an online business, your main objective is to convert website visitors into customers or subscribers. However, excellent site design, a responsive interface, and even your top products can fail to bring the expected results. The truth is, most visitors need multiple touch points and nudges to reach the end of your marketing…
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The Banking Customer Experience – How to Start Tracking Omnichannel Customer Journey of Your Clients
Banking customers have grown accustomed to the omnichannel convenience – the ability to start a process on a mobile app, then move to desktop, and finish the whole procedure at a local branch. Banks should then monitor the customer experience of their e-banking and m-banking services to make sure that hopping from one device to…
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A Simple Segmentation Framework to Leverage Your Web Analytics Data
“It is a capital mistake to theorize before one has data,” as Sherlock Holmes put it. We live in times when a deficit of data is no longer a problem. On the contrary, the abundance of data may feel like information overload and does not necessarily translate into actionable knowledge. Aggregate data is neutral and…
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Why You Should Use Content Tracking and How to Pull It Off
It goes without saying that your website’s performance hinges on its content. Having invested resources into your website, you want to be certain it delivers the right customer experience to your visitors and, most of all, that it yields expected business results. You bring UX and web designers on board, perform A/B testing, and maybe…
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