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From Customer Data Platform to Data Activation: Why we’re evolving our approach
Our Customer Data Platform module is now called Data Activation, reflecting a fundamental shift from data collection to outcome-driven action. We’re changing more than just a name – we’re refocusing on what truly matters: turning behavioral insights into immediate business results.
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How can healthcare organizations benefit from using a customer data platform (CDP)
Note: This article references our Customer Data Platform, now called Data Activation. All HIPAA compliance features remain the same. Like many industries, healthcare has been undergoing significant change and is under immense pressure. Patients expect personalized healthcare experiences, but are increasingly aware of their privacy rights and demand that their data is safe and not…
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Customer Data Platform is now available for all Piwik PRO users
Note: This article references our Customer Data Platform, now called Data Activation. The functionality and benefits described remain the same. Piwik PRO Analytics Suite now includes the Customer Data Platform (CDP) available across all pricing plans. Our CDP is designed for businesses of all sizes, offering the opportunity to explore its capabilities without any initial…
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Unlock the power of customer data: A Piwik PRO data activation playbook
Discover our data activation playbook and learn how to make your customer data work for you with Piwik PRO’s Customer Data Platform (CDP). Explore real-life use cases crafted by industry experts, including Juliana Jackson, Arpit Choudhury, Glenn Vanderlinden, and Michał Idziak, and see how to apply customer data to drive personalized experiences and effective marketing…
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How you can drive growth for your business with an integrated analytics platform
Modern companies employ various technologies for their data processes. Every data ecosystem should facilitate data collection, processing, and management. But simply having access to data isn’t enough – you need to be capable of integrating, transforming, and acting on the insights you draw from data. You can’t do this without the right technology and approach.…
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Activate data for a personalized customer experience with the Piwik PRO Customer Data Platform
Note: This article references our Customer Data Platform, now called Data Activation. In the second episode of our Masterclass for marketers series, organized in collaboration with Timo Dechau from deepskydata, our experts dive into the topic of data activation in marketing. Arpit Choudhury, data strategy expert and CEO at databeats and Glenn Vanderlinden, co-founder at…
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Customer Data Platform: Generate meaningful insights with customer data activation and import
Note: This article references our Customer Data Platform module, now called Data Activation. A customer data platform (CDP) helps you create a unified, comprehensive view of your customers, enhancing personalization and improving the efficiency and flexibility of marketing campaigns. Accessing and using customer data effectively is crucial for business success and gives marketers a tangible…
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What is behavioral data and how can it help you better understand your customers
Behavioral data refers to information collected about customers’ actions when interacting with your business across channels – their website clicks, mobile app usage, online purchases, email engagement, and even real-world interactions (e.g. in-store foot traffic). Behavioral data collected and owned by your business is primarily first-party data, which is valuable for achieving accurate customer insights.…
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Free comparison of 7 enterprise-ready customer data platforms
Customer data platforms have proved their worth as a vital technology in marketing. They create a single customer view by stitching together sources of fragmented user data. CDPs assist marketers to generate a better customer experience, driven by precise information on user behaviors across every touchpoint.
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8 customer data platform (CDP) use cases that will drive your business growth
Note: When this article refers to Piwik PRO’s Customer Data Platform, it now means our Data Activation module. Companies need data on user engagement to understand the behavior of users on the website or app, assess the performance of marketing campaigns and see how to better address users’ needs. Today, teams can benefit from numerous…
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