July 6, 2023
Sweden’s data protection authority orders companies to stop using Google Analytics
Sweden’s data protection authority (DPA), IMY, issued the first major fines for companies that sent personal data to the US via Google Analytics. It also ordered Swedish businesses to refrain from using Google’s analytics tool.IMY’s decision aligns with previous opinions by the Austrian, French, Danish, Norwegian, and Italian DPAs. It also indicates that in the […]
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July 4, 2023
Anonymous tracking: How to do useful analytics without personal data
When running into the many restrictions on collecting and using personal data in web analytics, you might be asking yourself: Can I do useful web analytics without personal data?The simple answer is yes. Although you won’t be able to draw the same conclusions as with personal data tracking, anonymous data collection methods absolutely do provide […]
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May 25, 2023
A review of HIPAA-compliant analytics platforms
Collecting and analyzing user data is essential to healthcare businesses that want to build relationships with prospects, better meet their patients’ needs, and gain authority within the industry. As a healthcare organization subject to HIPAA, you’re walking a fine line when trying to improve the patient experience and ensure your activities are HIPAA-compliant. Vendors have been adjusting […]
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May 24, 2023
DMA and DSA – how these new laws influence online business
Last year, two new European Union regulations restricting how big tech brands like Apple, Amazon, and Meta tackle competition and handle user data entered into force. The Digital Markets Act (DMA) and Digital Services Act (DSA) aim to create a safer digital space where users’ fundamental rights are protected. They also establish a fair field […]
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May 23, 2023
Meta hit with a €1.2 billion fine, ordered to suspend the EU-US data transfers
US tech giant Meta has been fined a record €1.2 billion for breaching the rules of GDPR.According to the Irish Data Protection Commission (DPC), an authority behind the ruling, Meta violated EU law by sending the personal data of Facebook users to the US, potentially exposing it to US surveillance.The penalty has overshadowed the $746 […]
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April 5, 2023
Jason Packer: The term “Google Analytics Alternatives” itself is problematic, enshrining GA as the default choice
Piotr Korzeniowski, CEO at Piwik PRO: The market for analytics software has been very dynamic lately. New privacy regulations, and the sunset of Universal Analytics (UA), to name a few, caused a discussion around different options regarding analytics software. What factors are the most important for marketers when choosing an analytics tool?Jason Packer, Analytics Engineer […]
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March 29, 2023
GA4 migration problems: What are the alternatives
Starting July 1, 2023, standard Universal Analytics (UA) properties will stop processing new hits. This will align with Google’s plan to sunset UA and replace it with its next-generation measurement solution known as Google Analytics 4 (GA4). In preparation for this, Google is providing all UA users a means to migrate their standard UA properties […]
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March 9, 2023
PHI and PII: How they impact HIPAA compliance and your marketing strategy
Disclaimer: This blog post is not legal advice. Piwik PRO provides privacy-friendly analytics software, but doesn’t provide legal consultancy. If you’d like to make sure that you comply with HIPAA guidelines, we encourage you to consult an attorney. Personally identifiable information (PII) and protected health information (PHI) may seem similar. However, there are critical distinctions […]
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March 2, 2023
Google Analytics might soon be banned in Norway
On March 1, 2023, the Norwegian data protection authority (DPA), Datatilsynet, released a preliminary opinion about the use of Google Analytics. Datatilsynet stated that using Google’s platform is illegal under the General Data Protection Regulation (GDPR). The decision is a follow-up to the 2022 press release, in which the DPA suggested the tool might not […]
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February 17, 2023
How to choose a security-compliant analytics platform
Privacy has become a big thing for companies in recent years. It is now a standard practice to map data sources, update privacy policies or install tools like consent managers to become more compliant with GDPR, LGPD, CCPA, and other privacy regulations. However, data security is an equally important area. Finding a business partner who adheres […]
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