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Data Privacy & Security

Find the most essential information on web analytics security. Follow experts’ recommendations on secure data handling and stay informed about the latest data privacy regulations.

74 results for category: Data Privacy & Security

Anonymous Tracking: How to Do Useful Analytics Without Personal Data

Published: November 26, 2018 Updated: July 11, 2019 Author , Category Analytics, Data Privacy & Security

GDPR restrictions on the collection and use of personal data mean that many analytics users of are asking themselves: Can I do useful analytics without personal data? The simple answer is yes. Although you won’t be able to draw the same conclusions as with personal data, it’s not an exaggeration to say that anonymized data […]

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Piwik PRO vs. Google Analytics: The Most Comprehensive Comparison

Published: November 23, 2018 Updated: October 7, 2019 Author , Category Analytics, Comparisons, Data Privacy & Security

According to the latest statistics provided by W3Techs.com, Google Analytics is used by 86% of all websites with detectable traffic analysis tools. This makes up 57.4% of all websites. Sounds impressive, right? Google Analytics usage Infogram However, a host of businesses don’t want or simply can’t afford to settle for the so-called market standard. There […]

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The Most Important Benefits of Data Pseudonymization and Anonymization Under GDPR

Published: October 19, 2018 Updated: July 17, 2019 Author Category Data Management, Data Privacy & Security

Data pseudonymization, data anonymization, what’s the difference? In this article we compare the most important benefits that come from applying each data processing technique. Anonymization and pseudonymization are two terms that have been broadly discussed since the introduction of the General Data Protection Regulation. Nevertheless, the topic still gives rise to a host of doubts […]

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OECD Guidelines: 8 Privacy Principles to Live By

Published: September 21, 2018 Updated: October 24, 2018 Author , , Category Data Privacy & Security, GDPR

There is no one-size-fits-all solution when it comes to reducing data-privacy risks. Protection policies may depend on numerous considerations, such as different categories of data, varying legislation, or purpose of data processing. However, there are frameworks that may be used as tools to help you structure discussions about privacy requirements in your organization. A great […]

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JavaScript Malware Steals Card Details From Up To 300 New Websites

Published: September 17, 2018 Updated: October 25, 2018 Author Category Data Privacy & Security, News & Releases

After the theft of financial data of British Airways and Ticketmaster clients earlier this year, Feedify is another service to fall prey to JavaScript malware. According to security experts, one of the company’s JavaScript files was infected with malicious code stealing users’ payment card details. Who has been affected by the breach? Feedify is a […]

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Data Pseudonymization in Web Analytics: The Ultimate Guide

Published: August 24, 2018 Updated: December 20, 2018 Author Category Data Management, Data Privacy & Security

One of the biggest surprises of GDPR is that it includes pseudonymous data into the scope of personal data. However, it doesn’t necessarily mean that the regulation treats this type of data exactly the same as identified pieces of information. Already feeling confused? Don’t worry, we’ve got you covered. In this blog post we want […]

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California Consumer Privacy Act and Marketers: 5 Actionable Steps to Follow

Published: August 14, 2018 Updated: April 8, 2019 Author Category Data Privacy & Security

The CCPA (California Consumer Privacy Act) is a new California law aiming to regulate the flow of personal data between businesses. The act will expand the privacy rights of California consumers and require businesses to disclose the what, why, and how of the use of consumers’ personal information. It will also allow California residents to […]

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Data Processing Agreement: 7 Elements Every DPA Should Have

Published: August 9, 2018 Updated: April 30, 2019 Author Category Data Privacy & Security, GDPR

If you want to know how to construct a lawful data processing agreement, you’re in the right place. In this blog post we’ll walk you through all the important elements of a DPA under GDPR.GDPR imposes many obligations on companies wanting to collect and use personal data about their clients (we have tackled them in […]

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Privacy by Design Under the GDPR

Published: August 2, 2018 Updated: November 6, 2019 Author Category Data Privacy & Security, GDPR

We live in an age where collecting tons of data on a daily basis is perfectly normal. It’s just ho-hum, day-to-day reality. But because it often involves processing massive amounts of personal information, the whole process calls for special measures to safeguard user privacy. Unfortunately, not every company treats this issue seriously enough to apply […]

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What Is Evercookie and Why You Should Avoid It for Privacy’s Sake

Published: July 19, 2018 Updated: June 24, 2019 Author Category Data Privacy & Security

Browser cookies are nothing new in the digital world. In fact, they’re omnipresent, but nevertheless we can get more than a bit confused when discussing: Evercookie super cookies cookie forever persistent cookies and so on… Are these things you really need to grasp thoroughly? Well, if customer data privacy is one of your priorities, then […]

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