June 7, 2022
Cory Underwood: US businesses are interested in how the changes in privacy laws in Europe affect the larger ecosystem for data collection
Maciej Zawadziński: The topic of online privacy is broadly discussed on both sides of the Atlantic. But do the US and the EU understand this notion in the same way? Cory Underwood, Platform Engineer at Search Discovery: From a legal standpoint, they don’t. The definitions of personal data differ not only between the US and […]
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March 21, 2022
Comparison of 6 free and paid mobile app analytics platforms
As a product manager or app developer, your priority should not only be to deliver an app that works well or has a nice design. You also need to understand your users in order to improve the app’s performance. That requires asking the right questions and getting insights that you can depend on. A mobile […]
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February 21, 2022
How technology and privacy advances impact online marketing in 2022: An expert’s take
This blog post is an opinion piece by Ross C. Jenkins, US CEO at Nabler, in which he sums up the key trends in online marketing for 2022. Ross is also an expert who contributed to our Marketing, technology and privacy: Forecast for 2022 report. Check all the predictions here. In 2022, privacy is and […]
Read more![Anonymous tracking: How to do useful analytics without personal data [Updated]](https://piwik.pro/wp-content/uploads/2018/11/2020-09-03_Anonymous-Tracking-Useful-Analytics-Without-Personal-Data_blog.png){kind=tracking}
November 24, 2021
Anonymous tracking: How to do useful analytics without personal data [Updated]
GDPR restrictions on collecting and using personal data mean that many analytics users ask themselves: Can I do useful web analytics without personal data?The simple answer is yes. Although you won’t be able to draw the same conclusions as with personal data tracking, an anonymous data collection method provides you with useful insights into user […]
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September 28, 2021
Gerhard Kürner: The marketing of the future will work on first-party data
Maciej Zawadziński: The customer journey is one of the most influential concepts in marketing. How did it evolve over the years? Will it still be relevant for the marketing of the future? Gerhard Kürner: In the past, the customer journey was often just a theoretical value that wasn’t verifiable. With the increasing number of digital […]
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September 21, 2021
Marc Southwell: European data protection authorities should unite to give clear direction for cookies and consent
Maciej Zawadziński: Privacy organization ‘noyb’ recently approached over 500 companies with complaints about violations of the GDPR compliance of their websites’ cookie banners. When they followed up on the problem, some companies fixed violations. Still 82% of all websites had remaining issues. It seems noyb’s complaints have motivated companies to act. But why are they […]
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September 14, 2021
Lisette Meij: GDPR compliance is a competitive advantage
Maciej Zawadziński: Often data-driven organizations see privacy compliance as an obstacle. Why is that? Lisette Meij: Organizations often feel that there is a lot they cannot do with data because of privacy laws. Or they have the feeling that there is a lot of extra work involved in being compliant. “It’s probably not allowed because […]
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August 31, 2021
Rotem Dar: Google has, on average, more access to personal information than any other company on the globe
Maciej Zawadziński: Google labeled FLoC as “privacy-friendly”. But privacy and tech experts say otherwise. Some even state that FLoC is actually worse than cookies. With so much opposition, how did Google conclude that FLoC can protect privacy? Rotem Dar: As Google and its Chrome team plan to depreciate third-party cookies, the implied assumption behind FLoC […]
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August 26, 2021
Everything you need to know about cookie consent in the EU
We Europeans love cookies. There is Italian cantuccini, German lebkuchen, French navette and Dutch stroopwafels. But love only goes so far. A type of cookie we’re not a fan of is the digital cookie. Cookies on the internet are used to remember our preferences or track us across the World Wide Web. This can have […]
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August 25, 2021
You don’t have to sign a business associate agreement (BAA) with your web analytics vendor to be HIPAA-compliant
Are you having trouble with convincing your web analytics vendor to sign a business associate agreement (BAA)? Don’t worry. There’s a way to use web analytics without a BAA in your hand. In this blog post, we’ll show you how to make it happen.Before we proceed to our main topic, let’s take one step back […]
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