Data privacy & security Archives

July 6, 2023

Sweden’s data protection authority orders companies to stop using Google Analytics

Sweden’s data protection authority (DPA), IMY, issued the first major fines for companies that sent personal data to the US via Google Analytics. It also ordered Swedish businesses to refrain from using Google’s analytics tool. IMY’s decision aligns with previous opinions by the Austrian, French, Danish, Norwegian, and Italian DPAs. It also indicates that in…
Read more
May 25, 2023

A review of HIPAA-compliant analytics platforms

Disclaimer: This blog post is not legal advice. Piwik PRO provides privacy-friendly analytics software, but doesn’t provide legal consultancy. If you’d like to make sure that you comply with HIPAA guidelines, we encourage you to consult an attorney. Collecting and analyzing user data is essential to healthcare businesses that want to build relationships with prospects,…
Read more
May 24, 2023

DMA and DSA – how these new laws influence online business

Last year, two new European Union regulations restricting how big tech brands like Apple, Amazon, and Meta tackle competition and handle user data entered into force. The Digital Markets Act (DMA) and Digital Services Act (DSA) aim to create a safer digital space where users’ fundamental rights are protected. They also establish a fair field…
Read more
May 23, 2023

Meta hit with a €1.2 billion fine, ordered to suspend the EU-US data transfers

US tech giant Meta has been fined a record €1.2 billion for breaching the rules of GDPR. According to the Irish Data Protection Commission (DPC), an authority behind the ruling, Meta violated EU law by sending the personal data of Facebook users to the US, potentially exposing it to US surveillance. The penalty has overshadowed…
Read more
April 5, 2023

Jason Packer: The term “Google Analytics Alternatives” itself is problematic, enshrining GA as the default choice

Piotr Korzeniowski, CEO at Piwik PRO: The market for analytics software has been very dynamic lately. New privacy regulations, and the sunset of Universal Analytics (UA), to name a few, caused a discussion around different options regarding analytics software. What factors are the most important for marketers when choosing an analytics tool? Jason Packer, Analytics…
Read more
March 29, 2023

GA4 migration problems: What are the alternatives

Starting July 1, 2023, standard Universal Analytics (UA) properties will stop processing new hits. This will align with Google’s plan to sunset UA and replace it with its next-generation measurement solution known as Google Analytics 4 (GA4). In preparation for this, Google is providing all UA users a means to migrate their standard UA properties…
Read more
March 9, 2023

PHI and PII: How they impact HIPAA compliance and your marketing strategy

Disclaimer: This blog post is not legal advice. Piwik PRO provides privacy-friendly analytics software, but doesn’t provide legal consultancy. If you’d like to make sure that you comply with HIPAA guidelines, we encourage you to consult an attorney. Personally identifiable information (PII) and protected health information (PHI) may seem similar. However, there are critical distinctions…
Read more
March 2, 2023

Google Analytics might soon be banned in Norway

On March 1, 2023, the Norwegian data protection authority (DPA), Datatilsynet, released a preliminary opinion about the use of Google Analytics. Datatilsynet stated that using Google’s platform is illegal under the General Data Protection Regulation (GDPR). The decision is a follow-up to the 2022 press release, in which the DPA suggested the tool might not…
Read more
February 17, 2023

How to choose a security-compliant analytics platform

Privacy has become a big thing for companies in recent years. It is now a standard practice to map data sources, update privacy policies or install tools like consent managers to become more compliant with GDPR, LGPD, CCPA, and other privacy regulations. However, data security is an equally important area. Finding a business partner who…
Read more
February 1, 2023

Meta’s ad practices ruled illegal under GDPR: Key facts and implications of the decision

The European Data Protection Board (EDPB) ruled that Meta could no longer use contracts as a basis for its behavioral ads. Instead, they should rely on consent as the ground for personal data processing under the EU’s general data protection regulation (GDPR). Initially, the Data Protection Commission of Ireland (DPC) had backed Meta’s legal argument…
Read more