Data privacy & security Archives

January 30, 2023

TTDSG (TDDDG) – how to make sure your analytics complies with the German law

UPDATE The TTDSG became the TDDDG on May 13, 2024. The law was renamed the Telecommunications Digital Services Data Protection Act (TDDDG) in order to harmonize German law with the European Digital Services Act (DSA). The term “Telemedium” was mainly replaced by the terminology “digital service” of the European regulation. You can find the official PDF…
Read more
October 3, 2022

11 new privacy laws around the world and how they’ll affect your analytics

It seems that privacy on the web has never been so widely discussed. The abundance of data breaches and controversies around Big Tech giants made us realize how modern technology can erode our privacy. The response to this is the growing number of new laws that regulate how companies and organizations should handle users’ data.
Read more
September 22, 2022

Denmark’s data protection authority says Google Analytics is illegal under GDPR

In recent months, we’ve seen a domino effect of decisions by European data protection authorities (DPA) concerning Google Analytics (GA). On January 12, 2022, the Austrian DSB released its ruling in the case of an unnamed German web publisher. The regulator stated that working with Google Analytics to collect data on EU residents is unlawful…
Read more
September 21, 2022

CCPA & CPRA regulations: How marketers can comply with the Californian laws

The California Consumer Privacy Act (CCPA) is the original privacy act enforced in California that revolutionized the approach to data privacy in the US. This legislation was altered and expanded with the introduction of the California Privacy Rights Act (CPRA). Because information about clients is a marketer’s goldmine, many people in the field now fear…
Read more
September 15, 2022

PIPEDA & CPPA: How the Canadian privacy laws impact your analytics [Updated]

The existing Personal Information Protection and Electronic Documents Act (PIPEDA) is Canada’s main federal law protecting user privacy and governing how companies handle personal information. Canada has been trying to better align its privacy and data protection laws with global trends by initiating a modernized data protection framework. Over time, the Canadian government proposed bills…
Read more
September 1, 2022

Marketing and advertising in a privacy-first world

Data privacy is here to stay. Government regulations introduced worldwide and modifications to tracking and cookie technologies have been taking a toll on marketers. All these changes don’t come as a surprise. According to a 2021 survey by McKinsey, only 33% of Americans believe that companies are using their personal information responsibly. According to a…
Read more
August 29, 2022

PWA analytics: How to collect data about users’ online and offline behavior

Progressive web apps (PWAs) combine the reach of a website with the functionalities of an app. They can be discovered and installed on any device with a modern web browser, on both mobile and desktop. That’s why they are becoming more and more popular. According to a few statistics gathered by Forbes: With that in…
Read more
July 27, 2022

Mikołaj Otmianowski: Awareness of GDPR in Poland is very high. The challenge is in its practical application.

Maciej Zawadziński: Complying with the requirements of GDPR can be quite challenging. In your opinion, how are Polish companies doing in that area in general? And how are they doing when looking only at digital marketing? Mikołaj Otmianowski, Legal Counsel and vice president at DAPR: I think awareness of GDPR in Poland is very high. The…
Read more
June 30, 2022

First-party data: The future of digital marketing

Unless you have been living under a rock for the past 4 years, you’ve noticed that something has changed. Something about data privacy and the collection of user data. These changes have had profound effects on marketing campaigns and the ability to track touchpoints on the customer journey. But what’s in store for marketers and…
Read more
June 8, 2022

Is Google Analytics illegal in the EU?

Note: On July 10, 2023, the European Commission adopted the EU-US Data Privacy Framework, which changes the legal status of transatlantic data transfers. That said, multiple privacy watchdogs point out issues with the new deal. NOYB, a privacy-focused organization founded by Max Schrems, has already announced it will challenge the new framework before the Court…
Read more