Data privacy & security Archives

December 3, 2020

When design goes awry – How dark patterns conflict with GDPR and CCPA

The designs of websites and apps often guide users and help them navigate content in a simple way. An “X” icon serves for closing documents and programs. The red color around that “X” is a warning signal that catches your attention. Cues such as this are like a secret language to make sites and software…
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October 6, 2020

The invalidation of Privacy Shield and the status of EU-US data transfers

Privacy Shield is no longer a valid legal framework for transferring data from the EU and Switzerland to the US. But large tech companies such as Google still send heaps of data about EU residents to the US. So what has changed?
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July 15, 2020

Ecommerce in transition – providing a safe customer experience

Ecommerce is one of the most popular shopping methods worldwide. Many innovations and improvements led to its esteem, but above all to its success. GDPR on the other hand changed the landscape, increasing fear of revenue slumps – but the opposite is the truth.
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June 10, 2020

Google Analytics alternative: Piwik PRO

According to W3Techs.com, Google Analytics is used by 55.6% of all websites. Its popularity comes as no surprise – it’s developed by one of the most recognizable brands in the world, offers a vast variety of features and is free. Google offers two kinds of properties: Universal Analytics and brand new Google Analytics 4 (GA4).…
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April 10, 2020

Should you run a DPIA for Google Analytics?

Google Analytics (GA) is reportedly installed on more than half of all websites. Its popularity comes as no surprise – it’s developed by one of the most recognizable brands in the world, it’s easy to get started with and it’s “free”. But the tool is useful not only for business owners, it’s also a powerful…
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March 5, 2020

What Intelligent Tracking Prevention (ITP) means for web analytics & marketing [Updated]

Apple released its first version of Intelligent Tracking Prevention (ITP 1.0) in 2017. The following iterations, especially ITP 2.2 and 2.3, complicate an already challenging set of rules for how to hamper online tracking on Mac and iOS Safari browsers.
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February 14, 2020

Google Chrome will wipe out third-party cookies. What’s next?

At the beginning of 2020, Google caused quite a stir with its initiative to stop supporting third-party cookies by 2022. Justin Schuh, director of Chrome engineering, explains that move should make it possible to “sustain a healthy, ad-supported web.” Note After many delays, on July 22, 2024, Google announced it would not deprecate third-party cookies…
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January 9, 2020

Piwik PRO signs an open letter advocating for a tighter ePrivacy Regulation

Piwik PRO, together with twelve other companies, has signed an open letter urging EU Member States to include strong privacy safeguards in the new Privacy and Electronic Communications Regulation (ePrivacy Regulation). The letter is an initiative of Articl8, an industry group of pro-privacy companies thriving in the face of fierce competition from businesses that harvest…
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November 18, 2019

The CJEU sheds more light on trackers and consent requirements

This year, the Court of Justice of the European Union (CJEU) has issued two crucial rulings on consent requirements regarding cookie compliance, under General Data Protection Regulation (GDPR), ePrivacy Directive 2002/58/EC (ePrivacy Directive also known as Cookie Directive) and Directive 95/46/EC (Data Protection Directive). They highlight that the use of pre-ticked boxes on websites to…
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September 23, 2019

What is Third-Party Data and How Does it Fit into Today’s Marketing Landscape?

The more data the better, right? User data is the information that helps you make decisions about your online marketing ventures, but not all data is equal. Data comes from different parties: first party is the stuff you collect yourself with analytics, CRM, and other tools. Second party is someone else’s first party data that’s…
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