Data privacy & security Archives - Page 8 of 13

June 10, 2020

Google Analytics alternative: Piwik PRO

According to W3Techs.com, Google Analytics is used by 55.6% of all websites. Its popularity comes as no surprise – it’s developed by one of the most recognizable brands in the world, offers a vast variety of features and is free. Google offers two kinds of properties: Universal Analytics and brand new Google Analytics 4 (GA4).…
Read more
April 10, 2020

Should you run a DPIA for Google Analytics?

Google Analytics (GA) is reportedly installed on more than half of all websites. Its popularity comes as no surprise – it’s developed by one of the most recognizable brands in the world, it’s easy to get started with and it’s “free”. But the tool is useful not only for business owners, it’s also a powerful…
Read more
March 5, 2020

What Intelligent Tracking Prevention (ITP) means for web analytics & marketing [Updated]

Apple released its first version of Intelligent Tracking Prevention (ITP 1.0) in 2017. The following iterations, especially ITP 2.2 and 2.3, complicate an already challenging set of rules for how to hamper online tracking on Mac and iOS Safari browsers.
Read more
February 14, 2020

Google Chrome will wipe out third-party cookies. What’s next?

At the beginning of 2020, Google caused quite a stir with its initiative to stop supporting third-party cookies by 2022. Justin Schuh, director of Chrome engineering, explains that move should make it possible to “sustain a healthy, ad-supported web.” Note After many delays, on July 22, 2024, Google announced it would not deprecate third-party cookies…
Read more
January 9, 2020

Piwik PRO signs an open letter advocating for a tighter ePrivacy Regulation

Piwik PRO, together with twelve other companies, has signed an open letter urging EU Member States to include strong privacy safeguards in the new Privacy and Electronic Communications Regulation (ePrivacy Regulation). The letter is an initiative of Articl8, an industry group of pro-privacy companies thriving in the face of fierce competition from businesses that harvest…
Read more
November 18, 2019

The CJEU sheds more light on trackers and consent requirements

This year, the Court of Justice of the European Union (CJEU) has issued two crucial rulings on consent requirements regarding cookie compliance, under General Data Protection Regulation (GDPR), ePrivacy Directive 2002/58/EC (ePrivacy Directive also known as Cookie Directive) and Directive 95/46/EC (Data Protection Directive). They highlight that the use of pre-ticked boxes on websites to…
Read more
September 23, 2019

What is Third-Party Data and How Does it Fit into Today’s Marketing Landscape?

The more data the better, right? User data is the information that helps you make decisions about your online marketing ventures, but not all data is equal. Data comes from different parties: first party is the stuff you collect yourself with analytics, CRM, and other tools. Second party is someone else’s first party data that’s…
Read more
July 8, 2019

How a cookie audit can get you up to date in today’s digital privacy landscape

Evolving from a simple document to improve website usability, have become instrumental in how website users are tracked for advertisement purposes. While they’ve been used in advertising for a long time, digital privacy has recently become a global issue in which cookies play a big part. In this post we cover how first-party, third-party and…
Read more
May 31, 2019

What to expect from Google Chrome’s new privacy features

After Safari’s intelligent tracking prevention mechanisms, Alphabet follows suit. This marks the beginning of a paradigm shift in advertising, and possibly a decline of cookies – similar privacy-centered features across many popular browsers crop up one after another. Slowly but surely, Firefox, an open-source browser, jumps on the privacy bandwagon. On May 7th 2019, during…
Read more
April 26, 2019

9 Steps to Make Your Analytics LGPD-Compliant

Brazil is another country with strong data privacy regulations – specifically, the Brazilian General Data Privacy Law, also known as LGPD. Beginning August 2020, it will give more than 210 million people new rights to access and control their own data and impact how companies manage their privacy. You might be wondering how it will…
Read more