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Google Chrome will wipe out third-party cookies. What’s next?
At the beginning of 2020, Google caused quite a stir with its initiative to stop supporting third-party cookies by 2022. Justin Schuh, director of Chrome engineering, explains that move should make it possible to “sustain a healthy, ad-supported web.” Note After many delays, on July 22, 2024, Google announced it would not deprecate third-party cookies…
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Piwik PRO signs an open letter advocating for a tighter ePrivacy Regulation
Piwik PRO, together with twelve other companies, has signed an open letter urging EU Member States to include strong privacy safeguards in the new Privacy and Electronic Communications Regulation (ePrivacy Regulation). The letter is an initiative of Articl8, an industry group of pro-privacy companies thriving in the face of fierce competition from businesses that harvest…
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The CJEU sheds more light on trackers and consent requirements
This year, the Court of Justice of the European Union (CJEU) has issued two crucial rulings on consent requirements regarding cookie compliance, under General Data Protection Regulation (GDPR), ePrivacy Directive 2002/58/EC (ePrivacy Directive also known as Cookie Directive) and Directive 95/46/EC (Data Protection Directive). They highlight that the use of pre-ticked boxes on websites to…
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What is Third-Party Data and How Does it Fit into Today’s Marketing Landscape?
The more data the better, right? User data is the information that helps you make decisions about your online marketing ventures, but not all data is equal. Data comes from different parties: first party is the stuff you collect yourself with analytics, CRM, and other tools. Second party is someone else’s first party data that’s…
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How a cookie audit can get you up to date in today’s digital privacy landscape
Evolving from a simple document to improve website usability, have become instrumental in how website users are tracked for advertisement purposes. While they’ve been used in advertising for a long time, digital privacy has recently become a global issue in which cookies play a big part. In this post we cover how first-party, third-party and…
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What to expect from Google Chrome’s new privacy features
After Safari’s intelligent tracking prevention mechanisms, Alphabet follows suit. This marks the beginning of a paradigm shift in advertising, and possibly a decline of cookies – similar privacy-centered features across many popular browsers crop up one after another. Slowly but surely, Firefox, an open-source browser, jumps on the privacy bandwagon. On May 7th 2019, during…
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9 Steps to Make Your Analytics LGPD-Compliant
Brazil is another country with strong data privacy regulations – specifically, the Brazilian General Data Privacy Law, also known as LGPD. Beginning August 2020, it will give more than 210 million people new rights to access and control their own data and impact how companies manage their privacy. You might be wondering how it will…
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4 burning questions about onboarding personal data and personally identifiable information (PII) to your analytics platform
If your organization operates within the digital ecosystem, whether it’s the banking, telecommunication, or healthcare industry, chances are you’ve got significant untapped potential laying dormant. This potential is your customers’ data and sensitive information. Most probably it’s trapped in silos of different departments, which is hindering your marketing team from getting the most out of…
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![The ultimate guide to data anonymization in analytics [updated]](https://piwik.pro/wp-content/uploads/2018/12/2018-12-13_The-ultimate-guide-to-data-anonymization-in-analytics_blog-1.png)
The ultimate guide to data anonymization in analytics [updated]
In the face of GDPR, many companies are looking for ways to process and utilize personal data without violating the new rules. This is all quite difficult, as GDPR significantly limits the ways in which personal data can be collected and processed. One of the biggest challenges is the high bar the regulation sets for…
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The most important benefits of data pseudonymization and anonymization under GDPR
Data pseudonymization, data anonymization, what’s the difference? In this article we compare the most important benefits that come from applying each data processing technique. Anonymization and pseudonymization are two terms that have been broadly discussed since the introduction of the General Data Protection Regulation. Nevertheless, the topic still gives rise to a host of doubts…
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