Data privacy & security Archives

July 8, 2019

How a cookie audit can get you up to date in today’s digital privacy landscape

Evolving from a simple document to improve website usability, have become instrumental in how website users are tracked for advertisement purposes. While they’ve been used in advertising for a long time, digital privacy has recently become a global issue in which cookies play a big part. In this post we cover how first-party, third-party and…
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May 31, 2019

What to expect from Google Chrome’s new privacy features

After Safari’s intelligent tracking prevention mechanisms, Alphabet follows suit. This marks the beginning of a paradigm shift in advertising, and possibly a decline of cookies – similar privacy-centered features across many popular browsers crop up one after another. Slowly but surely, Firefox, an open-source browser, jumps on the privacy bandwagon. On May 7th 2019, during…
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April 26, 2019

9 Steps to Make Your Analytics LGPD-Compliant

Brazil is another country with strong data privacy regulations – specifically, the Brazilian General Data Privacy Law, also known as LGPD. Beginning August 2020, it will give more than 210 million people new rights to access and control their own data and impact how companies manage their privacy. You might be wondering how it will…
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February 1, 2019

4 burning questions about onboarding personal data and personally identifiable information (PII) to your analytics platform

If your organization operates within the digital ecosystem, whether it’s the banking, telecommunication, or healthcare industry, chances are you’ve got significant untapped potential laying dormant. This potential is your customers’ data and sensitive information. Most probably it’s trapped in silos of different departments, which is hindering your marketing team from getting the most out of…
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December 13, 2018

The ultimate guide to data anonymization in analytics [updated]

In the face of GDPR, many companies are looking for ways to process and utilize personal data without violating the new rules. This is all quite difficult, as GDPR significantly limits the ways in which personal data can be collected and processed. One of the biggest challenges is the high bar the regulation sets for…
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October 19, 2018

The most important benefits of data pseudonymization and anonymization under GDPR

Data pseudonymization, data anonymization, what’s the difference? In this article we compare the most important benefits that come from applying each data processing technique. Anonymization and pseudonymization are two terms that have been broadly discussed since the introduction of the General Data Protection Regulation. Nevertheless, the topic still gives rise to a host of doubts…
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September 21, 2018

OECD Guidelines: 8 Privacy Principles to Live By

There is no one-size-fits-all solution when it comes to reducing data-privacy risks. Protection policies may depend on numerous considerations, such as different categories of data, varying legislation, or purpose of data processing. However, there are frameworks that may be used as tools to help you structure discussions about privacy requirements in your organization. A great…
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August 24, 2018

Data pseudonymization in web analytics: the ultimate guide

One of the biggest surprises of GDPR is that it includes pseudonymous data into the scope of personal data. However, it doesn’t necessarily mean that the regulation treats this type of data exactly the same as identified pieces of information. Already feeling confused? Don’t worry, we’ve got you covered. In this blog post we want…
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August 2, 2018

Privacy by design under the GDPR

We live in an age where collecting tons of data on a daily basis is perfectly normal. It’s just ho-hum, day-to-day reality. But because it often involves processing massive amounts of personal information, the whole process calls for special measures to safeguard user privacy. Unfortunately, not every company treats this issue seriously enough to apply…
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July 19, 2018

What Is Evercookie and Why You Should Avoid It for Privacy’s Sake

Browser cookies are nothing new in the digital world. In fact, they’re omnipresent, but nevertheless we can get more than a bit confused when discussing: Are these things you really need to grasp thoroughly? Well, if customer data privacy is one of your priorities, then the answer is definitely yes. The bits of the digital…
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