Data privacy & security Archives

May 25, 2018

How will GDPR affect your web analytics tracking? [UPDATE]

This blog post was originally published on April 27, 2017 You’ve probably heard of GDPR, the new EU data protection regulation. Its purpose is to strengthen and unify data collection from individuals within the European Union, and replace the obsolete Data Protection Directive 95/46/EC. It’s also the strictest data privacy law that has ever been…
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April 30, 2018

How to capture the whole customer journey when dealing with secure member areas

In this article we guide you through all the important aspects of tracking user activity in post log-in areas of your website. One of the most important goals of today’s marketers is to capture their clients’ customer journey from start to finish. The term customer journey has become even more popular than content marketing and…
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February 7, 2018

GDPR FAQ: Your Most Burning Questions About GDPR Answered. Part 1/3

The rest blog posts of the series can be found here:Your Most Burning Questions About GDPR Answered. Part 2/3Your Most Burning Questions About GDPR Answered. Part 3/3 Recent studies investigating readiness for GDPR are not optimistic. A survey published in November 2017 by cloud security firm HyTrust showed that only 22% of US organisations are…
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November 20, 2017

How ePrivacy impacts marketing automation, re-marketing, personalization and web analytics

ePrivacy, the regulation that is coming together with the GDPR, and will elaborate the issue of personal data in electronic communications, is moving forward in the European Parliament. It has just recently entered the Trilogue mode. And as it gets closer to passage, more and more questions are arising about its impact and the changes…
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November 8, 2017

Web Analytics Software for Enterprise: 6 Features Every Tool Should Have

In this article, we guide you through all the important factors you should consider before signing up with an enterprise web analytics vendor. Selecting a web analytics vendor is an important process. It’s not software you want to be changing every month, so it’s crucial to treat it as a long-term project and give yourself…
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October 31, 2017

Current state of the ePrivacy Regulation as it enters the home stretch

Chances are you’ve heard about the General Data Protection Regulation (GDPR) that comes into force in May 2018, repealing the 95/46/EC Data Protection Directive currently in force. Following in the footsteps of this legislative overhaul is the ePrivacy Regulation, which complements and elaborates the GDPR. It deals with protection of personal data in electronic communications.…
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August 23, 2017

[Infographic] GDPR Data Subject Rights – What You Need to Know

The General Data Protection Regulation (GDPR) comes into effect on May 25th 2018 and introduces a list of data subjects’ rights to protect internet users. From this blog post you’ll learn how data controllers can ensure these rights and avoid severe fines. Download our informative infographic and it will all clear. First of all it’s…
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August 21, 2017

[Infographic] How to Collect and Process Data Under GDPR?

The General Data Protection Regulation will soon be in effect and will cover all EU citizens and residents and all organizations collecting data from them. And, as well you know, the GDPR will directly affect web analytics and digital marketing—it changes the way we understand certain processes and even certain terms. That’s why we prepared…
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August 9, 2017

GDPR & Data Protection Officer: When You Need To Appoint One

An advertising agency in Europe recently published a job offer for a “Data Privacy Officer”. I imagine the idea was to find someone to tackle GDPR compliance for the agency, and take on the rising number of issues reported by clients about data use and related obligations. While this agency is the first in a…
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July 24, 2017

The Story Behind Safe Harbor and Privacy Shield

Update: As of July 16, 2020, Privacy Shield is no longer a valid legal framework for transferring data from the EU and Switzerland to the US. On July 10, 2023, the European Commission introduced a new adequacy decision known as the EU-US Data Privacy Framework. Learn more about the new deal from this post: Everything…
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