Data privacy & security Archives - Page 9 of 13

February 1, 2019

4 burning questions about onboarding personal data and personally identifiable information (PII) to your analytics platform

If your organization operates within the digital ecosystem, whether it’s the banking, telecommunication, or healthcare industry, chances are you’ve got significant untapped potential laying dormant. This potential is your customers’ data and sensitive information. Most probably it’s trapped in silos of different departments, which is hindering your marketing team from getting the most out of…
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December 13, 2018

The ultimate guide to data anonymization in analytics [updated]

In the face of GDPR, many companies are looking for ways to process and utilize personal data without violating the new rules. This is all quite difficult, as GDPR significantly limits the ways in which personal data can be collected and processed. One of the biggest challenges is the high bar the regulation sets for…
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October 19, 2018

The most important benefits of data pseudonymization and anonymization under GDPR

Data pseudonymization, data anonymization, what’s the difference? In this article we compare the most important benefits that come from applying each data processing technique. Anonymization and pseudonymization are two terms that have been broadly discussed since the introduction of the General Data Protection Regulation. Nevertheless, the topic still gives rise to a host of doubts…
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September 21, 2018

OECD Guidelines: 8 Privacy Principles to Live By

There is no one-size-fits-all solution when it comes to reducing data-privacy risks. Protection policies may depend on numerous considerations, such as different categories of data, varying legislation, or purpose of data processing. However, there are frameworks that may be used as tools to help you structure discussions about privacy requirements in your organization. A great…
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August 24, 2018

Data pseudonymization in web analytics: the ultimate guide

One of the biggest surprises of GDPR is that it includes pseudonymous data into the scope of personal data. However, it doesn’t necessarily mean that the regulation treats this type of data exactly the same as identified pieces of information. Already feeling confused? Don’t worry, we’ve got you covered. In this blog post we want…
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August 2, 2018

Privacy by design under the GDPR

We live in an age where collecting tons of data on a daily basis is perfectly normal. It’s just ho-hum, day-to-day reality. But because it often involves processing massive amounts of personal information, the whole process calls for special measures to safeguard user privacy. Unfortunately, not every company treats this issue seriously enough to apply…
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July 19, 2018

What Is Evercookie and Why You Should Avoid It for Privacy’s Sake

Browser cookies are nothing new in the digital world. In fact, they’re omnipresent, but nevertheless we can get more than a bit confused when discussing: Are these things you really need to grasp thoroughly? Well, if customer data privacy is one of your priorities, then the answer is definitely yes. The bits of the digital…
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May 25, 2018

How will GDPR affect your web analytics tracking? [UPDATE]

This blog post was originally published on April 27, 2017 You’ve probably heard of GDPR, the new EU data protection regulation. Its purpose is to strengthen and unify data collection from individuals within the European Union, and replace the obsolete Data Protection Directive 95/46/EC. It’s also the strictest data privacy law that has ever been…
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April 30, 2018

How to capture the whole customer journey when dealing with secure member areas

In this article we guide you through all the important aspects of tracking user activity in post log-in areas of your website. One of the most important goals of today’s marketers is to capture their clients’ customer journey from start to finish. The term customer journey has become even more popular than content marketing and…
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February 7, 2018

GDPR FAQ: Your Most Burning Questions About GDPR Answered. Part 1/3

The rest blog posts of the series can be found here:Your Most Burning Questions About GDPR Answered. Part 2/3Your Most Burning Questions About GDPR Answered. Part 3/3 Recent studies investigating readiness for GDPR are not optimistic. A survey published in November 2017 by cloud security firm HyTrust showed that only 22% of US organisations are…
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