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4 ways to make your analytics HIPAA-compliant: Implementation guide
Healthcare organizations have four main approaches to achieving HIPAA-compliant analytics. Each has different trade-offs in cost, technical complexity, and analytics capabilities. This guide compares all four implementation methods – from using Google Analytics with workarounds to deploying fully HIPAA-compliant analytics platforms – so you can choose the right approach for your organization’s needs and resources.
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Is Google Analytics HIPAA-compliant?
If you use Google Analytics or similar software, you’re likely already optimizing your website to serve your customers better. But what about Google Analytics and HIPAA compliance? In short – if you’re a HIPAA-covered entity, using GA4 puts you at serious risk of a HIPAA breach. Google states that Google Analytics doesn’t satisfy HIPAA requirements. And…
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HIPAA-compliant marketing & advertising: How to run compliant campaigns in healthcare
Healthcare organizations deal with tons of sensitive information concerning people’s health. It needs to be handled with proper care. In the US, safe parameters for using this kind of data in different contexts, including marketing, are set by HIPAA. Unfortunately, many companies are still unaware of the provisions of the law and the potential consequences…
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PHI vs PII in HIPAA: Healthcare marketing compliance guide
Personally identifiable information (PII) and protected health information (PHI) may seem similar. However, there are critical distinctions between the two. While PII is a catch-all term for any information that can be associated with an individual, PHI applies specifically to HIPAA-covered entities dealing with identifiable patient information. Keeping HIPAA compliant and protecting patient information requires…
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How can healthcare organizations benefit from using a customer data platform (CDP)
Note: This article references our Customer Data Platform, now called Data Activation. All HIPAA compliance features remain the same. Disclaimer: This blog post is not legal advice. Piwik PRO provides privacy-friendly analytics software, but does not provide legal consultancy. If you’d like to make sure you’re in compliance with HIPAA guidelines, we encourage you to
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Telehealth analytics: Optimizing virtual care experiences in a HIPAA-compliant way
As patients increasingly turn to digital platforms for medical care, healthcare organizations must understand user behavior and tailor their responses to meet these expectations. Patients want flexible, digital-first options, while providers seek to optimize efficiency, reduce costs, and expand care to more people.
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A review of HIPAA-compliant analytics platforms
As a healthcare organization subject to HIPAA, you’re walking a fine line when trying to improve the patient experience and ensure your activities are HIPAA-compliant. Vendors have been adjusting to the shifting privacy-oriented analytics landscape and their clients’ expectations. Many of them change their offers accordingly. At the same time, the dominant analytics vendors are…
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HIPAA-compliant analytics in 2025: Your complete vendor comparison and selection guide
Vendors have been adjusting to the shifting landscape of privacy-oriented analytics and their clients’ expectations. Many of them change their offers accordingly. At the same time, the dominant analytics vendors are not necessarily the most compliant options for healthcare providers. The stakes have never been higher, with U.S. healthcare firms paying over $100 million in…
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The comparison of 9 HIPAA-compliant web analytics platforms
Selecting a HIPAA-compliant web analytics platform is critical for any healthcare organization. With the increasing reliance on digital tools to improve patient care, streamline operations, and drive strategic decisions, the need to analyze web and patient data securely has never been greater. Choosing a platform that doesn’t match your needs or available resources can put
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Everything you need to know about the New York Health Information Privacy Act (NYHIPA)
The New York Health Information Privacy Act (NYHIPA), passed by the New York Assembly on January 22, 2025, awaits Governor Kathy Hochul’s signature and will take effect one year after signing, introducing stringent privacy regulations for businesses processing regulated health information (RHI).
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