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Piotr Banaszczyk: Privacy is the biggest force shaping the future of online advertising
Maciej Zawadziński: The efficiency of online advertising depends on the collection of consumer data and cross-domain tracking. Will the industry manage without third-party cookies and with Apple’s IDFA that allows consumers to completely opt out from tracking? Or will we say “goodbye” to online advertising? Piotr Banaszczyk: I don’t believe that these privacy changes will…
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Max Ossé: It’s just a matter of time until we see data privacy regulations that cover the United States as a whole
Maciej Zawadziński: A recent Pew Research survey confirms that US citizens are getting more concerned about the security of their personal data online. What is the cause of this? What has contributed to the growing distrust towards using online services and products? Max Ossé: I think it’s a confluence of a few factors. The first…
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Christophe Alves: Brands that find new ways to build trust with their consumers will increase their market share
Maciej Zawadziński: In the EU, 41% of residents don’t want to share personal data with private companies. In the US, 69% think that companies will use their personal information in ways they wouldn’t be comfortable with. In your opinion, where does this general lack of trust come from? Christophe Alves: Based on our discussions with…
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Tim Schumacher: It’s impossible to be online and not in the orbit of Big Tech
Maciej Zawadziński: Big Tech has built their dominant position on the market with interconnected products and services. Nowadays, the quality of their offering has gotten even better. So why is Big Tech’s image worse than ever? Tim Schumacher: In some ways, it seems an unavoidable reality due to the sheer size of Big Tech and…
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