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How to read and fully understand your referrer reports in Piwik PRO Analytics?
Every savvy marketer knows without proper insight into your traffic sources, you might be missing out on valuable information. Your brand or products are mentioned and linked to in many different places across the web; wouldn’t it be useful to get to know them all? Luckily, Piwik provides you with a comprehensive report on which…
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What is a Piwik PRO Action and What Does It Mean For My Business?
In a nutshell, a Piwik PRO action is your visitor’s activity as registered by your analytics platform. Even if your website is not an online store, it still counts as your online business card and can bring in some revenue. Gathering data on your website, you can see which pages or sections your users are…
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How to Set Up and Track Goal Revenue in Piwik PRO?
Even if your website is not an online shop, you may want to track goal revenue. At the end of the day, your website makes some money in one way or another, even if it consists of just a few pages presenting your business online. In this blog post we will cover why it is…
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Piwik PRO 101 – URL Tagging Best Practices
So, you’ve started running some paid or organic marketing activities to drive more traffic to your website, or you may have started some online partnerships. But wait a second, wouldn’t it be great to know exactly how well your campaigns are doing? And wouldn’t you like to know exactly where your visitors come from? If…
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Web Analytics Segmentation as a Road to Enlightenment
Segmenting data in web analytics may be an old concept that has been in existence since the first free web analytics tools such as Google Analytics, Yahoo Analytics and Piwik PRO. However, it is not always obvious what it is all about. So, let’s shed some light on web analytics segmentation and what it can…
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