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Category: Product best practices

42 results

How Can You Scale Piwik For High Traffic Websites?

December 8, 2016

How Can You Scale Piwik For High Traffic Websites?

The volume of traffic your website receives is really important when considering your web analytics platform performance. If you use a cloud-hosted solution, one rule of thumb is that the more visits your site records, the higher and more expensive plan you need to subscribe to. Things get a bit different if you use self-hosted […]

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Advanced Ecommerce Tracking in Piwik PRO 101

December 5, 2016

Advanced Ecommerce Tracking in Piwik PRO 101

This is a guest post written by Jan-Willem Ligtelijn of the Sir Miles B.V. agency. “Advanced ecommerce tracking” is one of the key features of Google Analytics that can really help you dive into your online business flows and revenues. Piwik PRO also lets you expand the basic online cart tracking functionalities, although it may […]

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How to Leverage Piwik PRO Pages Report for Conversion Optimization

November 21, 2016

How to Leverage Piwik PRO Pages Report for Conversion Optimization

Web analytics tools do a great job delivering insights to support the conversion optimization process. Quantitative analysis and research are crucial elements of the CRO process. In a series of articles focusing on CRO we will explain what web analytics is and how it can optimize conversion rates on a website. We will show how […]

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Conversion Funnel: Set It Up Like a PRO!

November 2, 2016

Conversion Funnel: Set It Up Like a PRO!

The hardest part is getting started – this rule applies perfectly to the the conversion optimization process. When it comes to web analytics there is no better place to begin than with Funnel Reports. In this article we will discuss everything from how to set up your conversion funnel in Piwik PRO to CRO insights […]

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How to Maximize Your AdWords Campaign ROI with Piwik PRO

October 18, 2016

How to Maximize Your AdWords Campaign ROI with Piwik PRO

This is a guest post written by Jan-Willem Ligtelijn of the Sir Miles B.V. agency. One of the key features of the combination of Google AdWords and Google Analytics is the way you can view the customer journey from the very first click on your AdWords campaign advertisement towards a conversion. Google Analytics even gives […]

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How to leverage conversion attribution in Piwik PRO for better business insights

October 7, 2016

How to leverage conversion attribution in Piwik PRO for better business insights

What is conversion attribution? Conversion attribution is a new way of reporting online conversions and overlap between online marketing channels. It allows marketers and analysts to research how different touch points and paid media influence each individual desired action or transaction being tracked. Conversion attribution has been recently introduced to the Piwik PRO premium feature […]

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Infographics: 4 Actionable Web Analytics Checklists

September 14, 2016

Infographics: 4 Actionable Web Analytics Checklists

Being a web analyst is a real challenge. It combines so many different fields, skills, and responsibilities that it’s easy to get lost. We’ve put all the heads in our team together and brainstormed about the toughest issues every web analyst has to tackle. You’re probably a master when it comes to analyzing and managing […]

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ABC of segmentation in Piwik PRO

August 29, 2016

ABC of segmentation in Piwik PRO

There is nothing as important as segmentation. You have probably heard that a billion times, and for good reason. The thing is that most reporting is presented in aggregated form, by default. Aggregated data suggests that every visitor delivers the same value. This is false. There are different types of visitors entering your website. They […]

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New feature: Piwik PRO AdWords Analytics

August 16, 2016

New feature: Piwik PRO AdWords Analytics

We’re excited to announce that the growing collection of Piwik PRO premium features has been expanded to include integration with Google AdWords (presently in beta version)! Keep reading to learn more about how you can benefit from Piwik PRO AdWords analytics. What does AdWords integration mean to me? In a nutshell: AdWords Integration with the […]

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What can you read from Piwik PRO E-commerce Analytics?

August 3, 2016

What can you read from Piwik PRO E-commerce Analytics?

Like almost everyone else these days, you’re immersed in data but not all of it is useful. For an analytics solution to benefit your e-commerce site, it needs to deliver actionable data that you can use to trace the paths your users take when moving towards the goals you set for them. It also should […]

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