December 29, 2016
Piwik PRO Blog Roundup: The Most-Read Articles of 2016
Web analytics is not only our bread and butter, but our passion as well. Our blog content delivers solid proof of that. Or at least we think so ;-). This year, in more than 70 articles, we have covered the latest data privacy regulations, as well as shared our knowledge on Piwik PRO best practices, […]
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September 14, 2016
Infographics: 4 Actionable Web Analytics Checklists
Being a web analyst is a real challenge. It combines so many different fields, skills, and responsibilities that it’s easy to get lost. We’ve put all the heads in our team together and brainstormed about the toughest issues every web analyst has to tackle. You’re probably a master when it comes to analyzing and managing […]
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August 29, 2016
ABC of segmentation in Piwik PRO
There is nothing as important as segmentation. You have probably heard that a billion times, and for good reason. The thing is that most reporting is presented in aggregated form, by default. Aggregated data suggests that every visitor delivers the same value. This is false. There are different types of visitors entering your website. They […]
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August 16, 2016
New feature: Piwik PRO AdWords Analytics
We’re excited to announce that the growing collection of Piwik PRO premium features has been expanded to include integration with Google AdWords (presently in beta version)! Keep reading to learn more about how you can benefit from Piwik PRO AdWords analytics. What does AdWords integration mean to me? In a nutshell: AdWords Integration with the […]
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June 29, 2016
How to Report Your KPIs in Piwik PRO to Capture Your Website Performance?
You’re gathering tons of data about your organization’s performance but it’s hard to manage all of it. Instead of drowning in oceans of statistics, learn to filter out the noise and put just the most important numbers and metrics in the right perspective. This is the idea of choosing Key Performance Indicators (KPIs) and displaying […]
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June 17, 2016
3 simple conversion rate optimization tips for Piwik PRO
Sleepless nights, cold sweats, increased coffee consumption – these are the most frequent symptoms displayed by marketers desperate to enhance Conversion Rate Optimization (CRO) for their companies’ websites. Fortunately for you, getting better results doesn’t always require stretching your creativity to the limit. There is low-hanging fruit to be picked, and Piwik PRO can help […]
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June 1, 2016
Privacy Best Practices for Data-Sensitive Industries
Depending on the specificity of a given industry taken in combination with local privacy laws, data privacy approaches may vary substantially. Taking the USA as an example, we can observe that sectors such as healthcare, financial and higher education are all governed by different sets of rules. And while it may be impossible to come […]
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May 24, 2016
Writing a Privacy Policy: Dos and Don’ts
This is a guest post by Leah Hamilton, a qualified solicitor and writer from TermsFeed. A clear and comprehensive privacy policy is extremely important for your website or e-commerce store. This is even more true when you are using an analytics service such as Piwik PRO. Online users are increasingly interested in how their private […]
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April 20, 2016
3 steps to optimizing conversion funnel with Piwik PRO segments
All online cart owners have been there. We’re all probably familiar with this type of story no matter the type of products we offer. Our users browse the catalogue, examine the products on offer and make comparisons. They select some products, add them to the basket, then perhaps add a few more. They might even […]
Read moreApril 5, 2016
Being a "Good Guy" When Collecting and Analyzing User Data
This is a guest post by Leah Hamilton, a qualified solicitor and writer from TermsFeed. Collecting and analyzing user data is a common part of marketing practice and business strategy. Without knowing what your customers want, or what their focus is, you can’t easily provide them with the products they may need. However, in doing […]
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