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Product Best Practices

Get to know Piwik PRO’s experts’ advice on product best practices and make the most out of your marketing tools. Follow practical recommendations how to set up and run your marketing software and maximize its efficiency.

41 results for category: Product Best Practices

Advanced Ecommerce Tracking in Piwik PRO 101

Published: December 5, 2016 Updated: February 18, 2019 Author Category Conversion Optimization, Product Best Practices

This is a guest post written by Jan-Willem Ligtelijn of the Sir Miles B.V. agency. “Advanced ecommerce tracking” is one of the key features of Google Analytics that can really help you dive into your online business flows and revenues. Piwik PRO also lets you expand the basic online cart tracking functionalities, although it may […]

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How to Leverage Piwik PRO Pages Report for Conversion Optimization

Published: November 21, 2016 Updated: August 3, 2018 Author Category Conversion Optimization, Product Best Practices

Web analytics tools do a great job delivering insights to support the conversion optimization process. Quantitative analysis and research are crucial elements of the CRO process. In a series of articles focusing on CRO we will explain what web analytics is and how it can optimize conversion rates on a website. We will show how […]

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Conversion Funnel: Set It Up Like a PRO!

Published: November 2, 2016 Updated: February 6, 2018 Author Category Conversion Optimization, Product Best Practices

The hardest part is getting started – this rule applies perfectly to the the conversion optimization process. When it comes to web analytics there is no better place to begin than with Funnel Reports. In this article we will discuss everything from how to set up your conversion funnel in Piwik PRO to CRO insights […]

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How to Maximize Your AdWords Campaign ROI with Piwik PRO

Published: October 18, 2016 Updated: February 18, 2019 Author Category Conversion Optimization, Product Best Practices

This is a guest post written by Jan-Willem Ligtelijn of the Sir Miles B.V. agency. One of the key features of the combination of Google AdWords and Google Analytics is the way you can view the customer journey from the very first click on your AdWords campaign advertisement towards a conversion. Google Analytics even gives […]

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How to leverage conversion attribution in Piwik PRO for better business insights

Published: October 7, 2016 Updated: August 2, 2018 Author Category Conversion Optimization, Product Best Practices

What is conversion attribution? Conversion attribution is a new way of reporting online conversions and overlap between online marketing channels. It allows marketers and analysts to research how different touch points and paid media influence each individual desired action or transaction being tracked. Conversion attribution has been recently introduced to the Piwik PRO premium feature […]

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Infographics: 4 Actionable Web Analytics Checklists

Published: September 14, 2016 Updated: January 31, 2018 Author Category Data Privacy & Security, Product Best Practices, Use cases

Being a web analyst is a real challenge. It combines so many different fields, skills, and responsibilities that it’s easy to get lost. We’ve put all the heads in our team together and brainstormed about the toughest issues every web analyst has to tackle. You’re probably a master when it comes to analyzing and managing […]

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ABC of segmentation in Piwik PRO

Published: August 29, 2016 Updated: February 12, 2019 Author Category Product Best Practices

There is nothing as important as segmentation. You have probably heard that a billion times, and for good reason. The thing is that most reporting is presented in aggregated form, by default. Aggregated data suggests that every visitor delivers the same value. This is false. There are different types of visitors entering your website. They […]

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New feature: Piwik PRO AdWords Analytics

Published: August 16, 2016 Updated: August 3, 2018 Author Category News & Releases, Product Best Practices

We’re excited to announce that the growing collection of Piwik PRO premium features has been expanded to include integration with Google AdWords (presently in beta version)! Keep reading to learn more about how you can benefit from Piwik PRO AdWords analytics. What does AdWords integration mean to me? In a nutshell: AdWords Integration with the […]

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What can you read from Piwik PRO E-commerce Analytics?

Published: August 3, 2016 Updated: February 13, 2018 Author Category Conversion Optimization, Product Best Practices

Like almost everyone else these days, you’re immersed in data but not all of it is useful. For an analytics solution to benefit your e-commerce site, it needs to deliver actionable data that you can use to trace the paths your users take when moving towards the goals you set for them. It also should […]

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Introducing the Piwik PRO A/B Test Tracker (Optimizely Integration)

Published: July 25, 2016 Updated: February 6, 2018 Author Category News & Releases, Product Best Practices

We’ve just brought another premium feature, the A/B Test Tracker, to the Piwik PRO stack! This brand new Optimizely Integration is available for all Piwik PRO users. Read on to see how you can benefit from it. What is A/B Testing? We’re sure you already know what A/B testing is. But just in case, let’s […]

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