Back to blog

Category: Product best practices

26 results

ABC of segmentation in Piwik PRO

August 29, 2016

ABC of segmentation in Piwik PRO

There is nothing as important as segmentation. You have probably heard that a billion times, and for good reason. The thing is that most reporting is presented in aggregated form, by default. Aggregated data suggests that every visitor delivers the same value. This is false. There are different types of visitors entering your website. They […]

Read more
New feature: Piwik PRO AdWords Analytics

August 16, 2016

New feature: Piwik PRO AdWords Analytics

We’re excited to announce that the growing collection of Piwik PRO premium features has been expanded to include integration with Google AdWords (presently in beta version)! Keep reading to learn more about how you can benefit from Piwik PRO AdWords analytics. What does AdWords integration mean to me? In a nutshell: AdWords Integration with the […]

Read more
How to Report Your KPIs in Piwik PRO to Capture Your Website Performance?

June 29, 2016

How to Report Your KPIs in Piwik PRO to Capture Your Website Performance?

You’re gathering tons of data about your organization’s performance but it’s hard to manage all of it. Instead of drowning in oceans of statistics, learn to filter out the noise and put just the most important numbers and metrics in the right perspective. This is the idea of choosing Key Performance Indicators (KPIs) and displaying […]

Read more
3 simple conversion rate optimization tips for Piwik PRO

June 17, 2016

3 simple conversion rate optimization tips for Piwik PRO

Sleepless nights, cold sweats, increased coffee consumption – these are the most frequent symptoms displayed by marketers desperate to enhance Conversion Rate Optimization (CRO) for their companies’ websites. Fortunately for you, getting better results doesn’t always require stretching your creativity to the limit. There is low-hanging fruit to be picked, and Piwik PRO can help […]

Read more
Privacy Best Practices for Data-Sensitive Industries

June 1, 2016

Privacy Best Practices for Data-Sensitive Industries

Depending on the specificity of a given industry taken in combination with local privacy laws, data privacy approaches may vary substantially. Taking the USA as an example, we can observe that sectors such as healthcare, financial and higher education are all governed by different sets of rules. And while it may be impossible to come […]

Read more
Writing a Privacy Policy: Dos and Don'ts

May 24, 2016

Writing a Privacy Policy: Dos and Don’ts

This is a guest post by Leah Hamilton, a qualified solicitor and writer from TermsFeed. A clear and comprehensive privacy policy is extremely important for your website or e-commerce store. This is even more true when you are using an analytics service such as Piwik PRO. Online users are increasingly interested in how their private […]

Read more
3 steps to optimizing conversion funnel with Piwik PRO segments

April 20, 2016

3 steps to optimizing conversion funnel with Piwik PRO segments

All online cart owners have been there. We’re all probably familiar with this type of story no matter the type of products we offer. Our users browse the catalogue, examine the products on offer and make comparisons. They select some products, add them to the basket, then perhaps add a few more. They might even […]

Read more

April 5, 2016

Being a "Good Guy" When Collecting and Analyzing User Data

This is a guest post by Leah Hamilton, a qualified solicitor and writer from TermsFeed. Collecting and analyzing user data is a common part of marketing practice and business strategy. Without knowing what your customers want, or what their focus is, you can’t easily provide them with the products they may need. However, in doing […]

Read more
Sensitive data, profiling, and your web analytics

March 31, 2016

Sensitive data, profiling, and your web analytics

With so much of our time spent online, our activity logs can reveal a lot of personal information considered as sensitive data. All websites we visit or keywords we search can be a valuable source of information that can be used to enrich our profiles and subsequently help advertisers find the right segments for their […]

Read more

March 22, 2016

How to Classify Risk of Web-Analytics Data and Assign Responsibilities in Your Organization

Data is the new oil, to steal the legendary Ann Winbland’s quote. Treated as an economic asset, it can, and does indeed, get monetized, and while we’re observing a heated debate around data ownership, the practice of sharing information with third parties is also becoming common. As information ecosystems are getting more complex and you […]

Read more

Newsletter

Sign up to receive the latest Piwik PRO news and insights in your inbox