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Web Analytics

Read our posts on secure web analytics and best practices dedicated for customers from various industries like banking, finance, healthcare, retail and media agencies. Check how to collect and manage data in a responsible and secure way to stay compliant with the most rigid international legislations in regard to data privacy and security.

56 results for category: Web Analytics

Piwik PRO vs. Google Analytics: The Most Comprehensive Comparison

Date February 13, 2018 Author Category Data Privacy & Security, Web Analytics

According to the latest statistics provided by W3Techs.com, Google Analytics is used by 82.5% of all the websites whose traffic analysis tool we can discover. This makes up 51.7% of all websites. Sounds impressive, right? Google Analytics usageInfogram However, there are still many businesses which don’t want to or simply can’t afford to settle for […]

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[UPDATE] How Will GDPR Affect Your Web Analytics Tracking?

Date February 1, 2018 Author Category Data Privacy & Security, GDPR, Web Analytics

This blog post was originally published on April 27, 2017. Are you wondering if the upcoming GDPR legislation will have any impact on the way you collect your web analytics data? We must warn you – it certainly will. Read our new blog post to see, what exactly is going to change and how to […]

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What is Single Customer View and How Does it Work?

Date December 14, 2017 Author Category Content Personalization, Web Analytics

If modern marketing was a car, data would be its fuel. With consumers generating huge amounts of data every day, marketers have a lot of information they can use to grasp their needs and interests. However, not every piece of data is created equal. And when it comes to personalizing the user experience and making […]

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5 Definite Advantages You Can Gain With Self-Hosted Web Analytics

Date December 13, 2017 Author Category Web Analytics

If you haven’t made up your mind yet about self-hosted web analytics, it’s high time to go for it. The key arguments in favor of such a deployment are control and security, which are valuable commodities in your marketing strategy. In practice, it means that you know where your data is stored, how it’s handled […]

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Google Analytics Alternatives:
4 Sound Reasons to Consider

Date November 28, 2017 Author Category Web Analytics

Google Analytics is the top player when it comes to tracking website visitors, no one argues with that. The value of the platform is reflected in its popularity, which is why it’s the market leader boasting an 83% share. That’s a strong argument. However, this prominence might result to some extent from overall trends and […]

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6 Features Every Enterprise Web Analytics Software Should Have

Date November 8, 2017 Author Category Data Privacy & Security, Web Analytics

In this article, we guide you through all the important factors you should consider before signing up with an enterprise web analytics vendor. Selecting a web analytics vendor is an important process. It’s not software you want to be changing every month, so it’s crucial to treat it as a long-term project and give yourself […]

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Join Us for a Live Webinar: Web Analytics vs. GDPR

Date November 8, 2017 Author Category Data Privacy & Security, GDPR, News & Releases, Web Analytics

We’re happy to invite you to take part in our free live webinar titled “Web Analytics vs. GDPR. Will New Privacy Regulations Impact Digital Marketers?” The webinar will take place on December 4 and 5. Join us to learn how to prepare your company for the changes GDPR will bring, and to find out how […]

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Piwik PRO Teams Up With Looker!

Date October 2, 2017 Author Category News & Releases, Web Analytics

We’re delighted to announce a new product integration. This time we’ve partnered with Looker to combine Piwik PRO data with high-quality business intelligence. Read on to see what this new integration brings. Every business operating online needs a way to analyze and measure its digital presence. The answer to those needs are marketing tools. They […]

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Everything You Need to Know About Healthcare and Web Analytics

Date August 31, 2017 Author Category Healthcare, Web Analytics

In this article we aim to present all the important aspects of choosing the right web analytics solution for the healthcare industry. But before we do that, let’s take one step back and delve deeper into the reasons why the healthcare industry needs reliable marketing data in the first place. Digitization gallops along, sparing no […]

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Why Banks Need to Hone Setting KPIs for m-Banking Now More Than Ever

Date August 4, 2017 Author Category Banking & Finance, Web Analytics

The fast developing world of technology hasn’t spared anybody. Today it takes more than reliability and security for banks to succeed. With financial technology companies not only occupying more and more space on the financial arena but also joining forces to innovate it, banks are facing new, much greater challenges. It’s time they combined the […]

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Free Comparison of 5 Most Popular Web Analytics Vendors