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62 results for category: Web Analytics

You Don’t Have to Sign a BAA With Your Web Analytics Vendor to be HIPAA-compliant

Author Category Data Privacy & Security, Healthcare, Web Analytics

Are you having trouble with convincing your web analytics vendor to sign a business associate agreement (BAA)? Don’t worry. There’s a way to deploy a web analytics tool which complies with HIPAA standards without a BAA in your hand. In this blog post we’ll show you how to make it happen. Before we proceed to […]

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How to Handle Marketing Data the Right Way in Banking Industry?

Author Category Banking & Finance, Data Privacy & Security, Web Analytics

Processing marketing data in banks can be risky business. After all, financial institutions have to juggle sensitive data related to business and at the same time balance between strict sector-related restrictions like PCI DSS, GLBA, Dodd-Frank Wall Street Reform, the Consumer Protection Act, and the GLBA Safeguards Rule, just to name a few. Not to […]

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How to Choose the Right Web Analytics for a Governmental Organization

Author Category Web Analytics

It’s a cliche to say that technology is reshaping every facet of our reality. No matter if you are a hi tech company or a government, your organization is shaped and powered by technology. The choice of it may be, however, difficult for governmental organizations, which on the one hand breathe rigid procedures and, on […]

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How Will GDPR Affect Your Web Analytics Tracking?

Author Category Data Privacy & Security, Web Analytics

Are you wondering if the upcoming GDPR legislation will have any impact on the way you collect your web analytics data? We must warn you – it certainly will. Read our new blog post to see, what exactly is going to change and how to prepare for it. You’ve probably heard of GDPR, the new […]

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What You Should Know About Custom Development of Piwik Web Analytics

Author Category Web Analytics

You have been utilizing Piwik for some time now and, we hope, it has helped you expand your business. You got the hang of the tool and have ideas on what other functionalities a web analytics tool could have. You may also be at the point of realizing that Piwik, useful as it has been […]

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6 Ways a Digital Ad Agency Should Ensure Web Analytics Data Security

Author Category Data Privacy & Security, Web Analytics

It would not be an overstatement to say that there is hardly any legal framework these days that would be as volatile as the one concerning data security. On the one hand, there is the European GDPR coming along, on the other hand, the US senate has just voted for repealing of the FCC regulation […]

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Piwik PRO Adds New Feature: Media Player Tracking

Author Category News & Releases, Web Analytics

Learn more about your visitors interactions with videos on your websites with Piwik PRO’s new Premium Feature: Media Player Tracking. Find out if your video content is engaging your users, and how effective your multimedia efforts are. Media Player Tracking allows you to track videos played on your website and supports all HTML5 based content. […]

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Raw Data Access – Using Piwik PRO for Advanced Attribution Modeling

Author Category Use cases, Web Analytics

Unlike other analytics platforms, such as Google Analytics (GA) which are hosted in the service provider’s Cloud, Piwik can be hosted On-premises. Cloud-based solutions generally have API limitations around data export. And if you’re an analyst who’s using analytics as a data collection platform for modeling purposes, you may run into issues with GA’s API […]

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A Complete Guide to Campaign Tracking in Your Web Analytics Platform

Author Category Product Best Practices, Web Analytics

So, you’ve started running paid or organic marketing campaigns to drive more traffic to your website, or you may have started some online partnerships. Wouldn’t it be great to know exactly which of these brings your website the most traffic? And what about the revenue generated by these channels? That’s exactly where your web analytics […]

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How to Transition From Piwik Community to Piwik PRO Premium Web Analytics

Author Category Web Analytics

Piwik is undoubtedly a great open-source platform, appreciated by both individual users and organizations alike. If you are looking for a cost-effective solution that guarantees data ownership and data security, this is your way to go. It is probably the only existing open-source web analytics platform that allows full control of data, which in this […]

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