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67 results for category: Web Analytics

6 Features Every Enterprise Web Analytics Software Should Have

Author Category Data Privacy & Security, Web Analytics

In this article, we guide you through all the important factors you should consider before signing up with an enterprise web analytics vendor. Selecting a web analytics vendor is an important process. It’s not software you want to be changing every month, so it’s crucial to treat it as a long-term project and give yourself […]

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Join Us for a Live Webinar: Web Analytics vs. GDPR

Author Category Data Privacy & Security, GDPR, News & Releases, Web Analytics

We’re happy to invite you to take part in our free live webinar titled “Web Analytics vs. GDPR. Will New Privacy Regulations Impact Digital Marketers?” The webinar will take place on December 4 and 5. Join us to learn how to prepare your company for the changes GDPR will bring, and to find out how […]

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Piwik PRO Teams Up With Looker!

Author Category News & Releases, Web Analytics

We’re delighted to announce a new product integration. This time we’ve partnered with Looker to combine Piwik PRO data with high-quality business intelligence. Read on to see what this new integration brings. Every business operating online needs a way to analyze and measure its digital presence. The answer to those needs are marketing tools. They […]

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Everything You Need to Know About Healthcare and Web Analytics

Author Category Healthcare, Web Analytics

In this article we aim to present all the important aspects of choosing the right web analytics solution for the healthcare industry. But before we do that, let’s take one step back and delve deeper into the reasons why the healthcare industry needs reliable marketing data in the first place. Digitization gallops along, sparing no […]

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Why Banks Need to Hone Setting KPIs for m-Banking Now More Than Ever

Author Category Banking & Finance, Web Analytics

The fast developing world of technology hasn’t spared anybody. Today it takes more than reliability and security for banks to succeed. With financial technology companies not only occupying more and more space on the financial arena but also joining forces to innovate it, banks are facing new, much greater challenges. It’s time they combined the […]

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To Banks Which Want to Track Omnichannel Customer Journey of Their Clients But Can’t Get Started

Author Category Banking & Finance, Conversion Optimization, Web Analytics

Banking customers have grown accustomed to the omnichannel convenience – the ability to start a process on a mobile app, then move to desktop, and finish the whole procedure at a local branch. Banks should then monitor the customer experience of their e-banking and m-banking services to make sure that hopping from one device to […]

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You Don’t Have to Sign a BAA With Your Web Analytics Vendor to be HIPAA-compliant

Author Category Data Privacy & Security, GDPR, Healthcare, Web Analytics

Are you having trouble with convincing your web analytics vendor to sign a business associate agreement (BAA)? Don’t worry. There’s a way to deploy a web analytics tool which complies with HIPAA standards without a BAA in your hand. In this blog post we’ll show you how to make it happen. Before we proceed to […]

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How to Handle Marketing Data the Right Way in Banking Industry?

Author Category Banking & Finance, Data Privacy & Security, Web Analytics

Processing marketing data in banks can be risky business. After all, financial institutions have to juggle sensitive data related to business and at the same time balance between strict sector-related restrictions like PCI DSS, GLBA, Dodd-Frank Wall Street Reform, the Consumer Protection Act, and the GLBA Safeguards Rule, just to name a few. Not to […]

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How to Choose the Right Web Analytics for a Governmental Organization

Author Category Government, Web Analytics

It’s a cliche to say that technology is reshaping every facet of our reality. No matter if you are a hi tech company or a government, your organization is shaped and powered by technology. The choice of it may be, however, difficult for governmental organizations, which on the one hand breathe rigid procedures and, on […]

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How Will GDPR Affect Your Web Analytics Tracking?

Author Category Data Privacy & Security, GDPR, Web Analytics

Are you wondering if the upcoming GDPR legislation will have any impact on the way you collect your web analytics data? We must warn you – it certainly will. Read our new blog post to see, what exactly is going to change and how to prepare for it. You’ve probably heard of GDPR, the new […]

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