Blog - Piwik PRO

April 30, 2018

How to capture the whole customer journey when dealing with secure member areas

In this article we guide you through all the important aspects of tracking user activity in post log-in areas of your website. One of the most important goals of today’s marketers is to capture their clients’ customer journey from start to finish. The term customer journey has become even more popular than content marketing and…
April 26, 2018

Welcome to the Updated Piwik PRO Analytics Suite 6.0.0

Another month, another upgrade. We’re happy to share the news that Piwik PRO Analytics Suite has been updated to version 6.0.0. The official release to our customers took place on April 18, 2018. Following the old saying There’s always room for improvement, our team is continuously working to refine our products. Some of the updates…
April 23, 2018

Web Personalization – Unlock Its Full Potential

Website personalization, first thought of as hype and just another marketing buzzword, has proved to be a sound strategy delivering significant benefits to organizations operating in the digital landscape. It’s not a choice anymore. Instead, it’s become a standard path to higher conversion rates, enhanced customer experience, and improved engagement. But what, exactly, are we…
April 10, 2018

Case study: Mapping the customer journey in the banking industry with Piwik PRO

Despite initial scepticism and concerns, banks and financial institutions have followed the trend and incorporated web analytics into their strategy. Their reluctance is justifiable, because it involves concern for the privacy and data security of their clients. Another layer of complexity comes with the stringent and dynamic regulatory landscape, where GDPR and ePrivacy are giving…
March 29, 2018

We’re Releasing GDPR Consent Manager!

We’re happy to announce that we’re extending our marketing stack with a GDPR Consent Manager. Our new tool will help you automate a huge part of collecting, processing and storing GDPR consents and data subject requests. GDPR – an EU regulation that will change A LOT in the approach to data privacy – comes into…
March 20, 2018

Web analytics for remarketing – 4 key steps to follow off and on-site

If you operate within the digital ecosystem, you’re probably familiar with the problem of lost visitors, customers or subscribers. It might even be your biggest bugaboo. These visitors interact with your site, put items in the cart, and suddenly they’re gone. They disappear just before the finishing line, conversion. Does this mean they are lost…
March 16, 2018

Web Analytics in China: How to Overcome Data Loss and Latency

Chinese Internet regulations, also known as The Great Firewall, are a controversial topic. It has a major impact on the way online companies do business in China, where both local and foreign companies must cooperate with the authorities to ensure compliance. Google is one of the companies that have been most strongly impacted by The…
March 8, 2018

Give Us 5! The PPAS 5.5.0 Update

Today, we’re delighted to announce the software update to our Piwik PRO Analytics Suite 5.5.0. The update was rolled out to existing users on February 14, 2018. We’re constantly making these updates for you, so let us know what you think and if there are features you want to see. In this post we’ll walk…
March 5, 2018

Web Analytics for Government and the Public Sector: 5 Arguments to Consider

Do government agencies know the path that leads to efficient and compliant web analytics tracking? Hopefully this is a rhetorical question. However, if it’s not, then it’s high time to find a convenient and safe way there. You can expect some bumps in the road, whether in the form of technical constraints or the challenges…
February 26, 2018

Fix poor website performance with Piwik PRO Analytics reports

Underperforming pages are the bane of every conversion rate optimization process. Never fear, we’ve got the perfect solution to your struggles! In this blog post we’ll show you how to deal with poor website performance using a Piwik PRO Analytics module. Last year’s Conversion Rate Optimization Report 2017 by Econsultancy has shown that only about…