Blog - Piwik PRO

November 8, 2017

Web Analytics Software for Enterprise: 6 Features Every Tool Should Have

In this article, we guide you through all the important factors you should consider before signing up with an enterprise web analytics vendor. Selecting a web analytics vendor is an important process. It’s not software you want to be changing every month, so it’s crucial to treat it as a long-term project and give yourself…
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October 31, 2017

Current state of the ePrivacy Regulation as it enters the home stretch

Chances are you’ve heard about the General Data Protection Regulation (GDPR) that comes into force in May 2018, repealing the 95/46/EC Data Protection Directive currently in force. Following in the footsteps of this legislative overhaul is the ePrivacy Regulation, which complements and elaborates the GDPR. It deals with protection of personal data in electronic communications.…
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October 27, 2017

On-Site Retargeting Strategy: The Essential Checklist

If you operate an online business, your main objective is to convert website visitors into customers or subscribers. However, excellent site design, a responsive interface, and even your top products can fail to bring the expected results. The truth is, most visitors need multiple touch points and nudges to reach the end of your marketing…
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October 4, 2017

How to Use On-site Personalization to Enhance the Customer Experience in Healthcare

We believe that success in enhancing patients’ digital journey depends on understanding their preferences. That’s why it’s crucial to base your digital strategy on reliable statistics and measurable data. This is why in previous posts we’ve described the benefits of using reliable web analytics in healthcare. We’ve covered topics such as: But now it’s time…
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October 2, 2017

Piwik PRO Teams Up With Looker!

We’re delighted to announce a new product integration. This time we’ve partnered with Looker to combine Piwik PRO data with high-quality business intelligence. Read on to see what this new integration brings. Every business operating online needs a way to analyze and measure its digital presence. The answer to those needs are marketing tools. They…
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September 22, 2017

Website personalization: how to keep your visitors coming back for more

The growing need for customized products and services is what gets the onsite personalization ball rolling. It’s not only about meeting customers’ needs at every touchpoint. It’s also about presenting the right content to the right visitors. Such approach requires a deep understanding of visitors’ needs and expectations on a more granular level. Today’s technology,…
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September 14, 2017

Digital Marketing for Financial Services Summit

Connect with Piwik PRO in London! This year’s European edition of the Digital Marketing for Financial Services Summit will take place in London, at the London Tower Hotel. On the 21st and the 22nd of September digital marketers and representatives of various financial organizations will attend the conference. What awaits you there: It is by…
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September 7, 2017

How Can You Take Advantage of Predictive Personalization?

With the rapid evolution of digital marketing, providing personalized content to customers has become an everyday reality. There’s no way back. Gone are the days of guessing customers’ needs, promoting your top products or services and hoping for the best. Your site visitors expect to see the content that resonates with their unique requirements and…
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September 4, 2017

We’re Releasing Customer Data Platform and Content Personalization

The Piwik PRO Analytics Suite is growing up so fast. We’re a bit nervous to let our precious little one out of the house to make new friends, but we think it’s time. We locked ourselves away in beta-testing for the last few weeks to get everything ready. Luckily we’re riding the momentum from our…
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August 31, 2017

Web Analytics for Healthcare: Everything You Need to Know

In this article we aim to present all the important aspects of choosing the right web analytics solution for the healthcare industry. But before we do that, let’s take one step back and delve deeper into the reasons why the healthcare industry needs reliable marketing data in the first place. Digitization gallops along, sparing no…
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