Blog - Piwik PRO

August 28, 2017

6 Key Questions About Rule-Based Personalization, Answered

Personalization is a powerful force that propels today’s digital marketing. The notion itself is nothing new. The approach of setting specific rules that control it, however, is quite fresh. It empowers marketers to boost customer experience by providing an individual user with unique content that matches their preferences. Skillfully wielded it will increase conversion and…
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August 23, 2017

[Infographic] GDPR Data Subject Rights – What You Need to Know

The General Data Protection Regulation (GDPR) comes into effect on May 25th 2018 and introduces a list of data subjects’ rights to protect internet users. From this blog post you’ll learn how data controllers can ensure these rights and avoid severe fines. Download our informative infographic and it will all clear. First of all it’s…
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August 21, 2017

[Infographic] How to Collect and Process Data Under GDPR?

The General Data Protection Regulation will soon be in effect and will cover all EU citizens and residents and all organizations collecting data from them. And, as well you know, the GDPR will directly affect web analytics and digital marketing—it changes the way we understand certain processes and even certain terms. That’s why we prepared…
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August 9, 2017

GDPR & Data Protection Officer: When You Need To Appoint One

An advertising agency in Europe recently published a job offer for a “Data Privacy Officer”. I imagine the idea was to find someone to tackle GDPR compliance for the agency, and take on the rising number of issues reported by clients about data use and related obligations. While this agency is the first in a…
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July 31, 2017

Piwik PRO Joins Forces With Google to Educate Future Techpreneurs

We’re excited to announce that in the middle of July our CFO, Piotr Korzeniowski, visited Google’s Wrocław Office to pair up with Google in their educating efforts. The occasion was the Google Startup Lab – an initiative to introduce wannabe techpreneurs to the arcana of starting and developing an IT business. Piotr shared Piwik PRO’s…
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July 28, 2017

The Banking Customer Experience – How to Start Tracking Omnichannel Customer Journey of Your Clients

Banking customers have grown accustomed to the omnichannel convenience – the ability to start a process on a mobile app, then move to desktop, and finish the whole procedure at a local branch. Banks should then monitor the customer experience of their e-banking and m-banking services to make sure that hopping from one device to…
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July 24, 2017

The Story Behind Safe Harbor and Privacy Shield

Update: As of July 16, 2020, Privacy Shield is no longer a valid legal framework for transferring data from the EU and Switzerland to the US. On July 10, 2023, the European Commission introduced a new adequacy decision known as the EU-US Data Privacy Framework. Learn more about the new deal from this post: Everything…
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July 7, 2017

3 GDPR Security Requirements You Need to Set Up

This blog series focused on the GDPR has walked you through the various obligations under the GDPR that make up these new regulations. The GDPR comes into force in May 2018 with potential fines of up to 4% of global turnover. We’ve talked about when it applies; what PII vs. personal data means; what consent…
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June 21, 2017

How to Handle Marketing Data the Right Way in Banking Industry?

Processing marketing data in banks can be risky business. After all, financial institutions have to juggle sensitive data related to business and at the same time balance between strict sector-related restrictions like PCI DSS, GLBA, Dodd-Frank Wall Street Reform, the Consumer Protection Act, and the GLBA Safeguards Rule, just to name a few. Not to…
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June 14, 2017

5 GDPR Rights With Serious Technical Consequences

To assure GDPR compliance, most data-driven companies focus on the text’s 99 articles. There are 173 recitals adding further details to this groundbreaking legislation. Recital 4 highlights the spirit of the law by stating “the processing of personal data should be designed to serve mankind”. It further emphasizes that “the right to protection of personal…
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