February 9, 2024
Explore the benefits of ecommerce analytics with Piwik PRO Analytics Suite
As a part of our masterclass for marketers series, organized in collaboration with Timo Dechau from deepskydata, our experts dive into the topic of ecommerce analytics. Juliana Jackson, a technical marketing expert, explains how advanced analytics features can help make better business decisions and strengthen sales growth. She emphasizes that while the purchase funnel is vital […]
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January 31, 2024
How to use raw data in web analytics
Data sampling Piwik PRO Does not sample data by default. Data sampling is still possible on request. Google Analytics 4 (GA4) May sample data when event counts for reports exceed quota limits. Mixpanel Uses data sampling for certain functions like totals and uniques. Matomo Does not use data sampling. AT Internet Employs data sampling when […]
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January 30, 2024
What is first-party data and how does it benefit your marketing
First-party data refers to data a company collects directly from customers and audiences on its own channels. This data is typically obtained through customer interactions, website visits, transactions, and other direct engagements. It is viewed as the most valuable data type for businesses because it comes straight from the source, making it accurate and reliable. From […]
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January 5, 2024
HHS guidance on using online tracking technologies: How to make your analytics HIPAA-compliant
In December 2022, the US Department of Health and Human Services (HHS) Office for Civil Rights (OCR) issued guidance on online tracking technology to HIPAA-covered entities. The bulletin details healthcare companies’ use of third-party cookies, pixels and other tracking technologies and elaborates on the definition of protected health information (PHI) that HIPAA refers to.HHS’s bulletin […]
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December 27, 2023
What is behavioral data and how can it help you better understand your customers
Challenge Solution Compliance with privacy laws (GDPR, CCPA and others) Implement a comprehensive data management platform that ensures compliance with privacy laws. This could include features for consent management, data access, and permission control. Respecting consumer advertising preferences Utilize preference management tools to track and honor consumer choices, aligning with “Do Not Sell” and “Do […]
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December 14, 2023
How can you use AI to improve your marketing and analytics
RBA RPA ML What is it? A system that applies human-made rules to store, sort, and manipulate data. Software “bots” that are capable of observing human behavior and mimicking it, automating routine, rules-based processes. An area within artificial intelligence that uses algorithms and statistical models to learn from data and make predictions or decisions without […]
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November 14, 2023
Contextual targeting – a privacy-friendly alternative to invasive ad tracking
AI-driven contextual targeting Behavioral targeting What is it? AI-driven contextual targeting analyzes content using various AI technologies such as natural language processing (NLP), machine learning (ML), and image & video recognition to assess text, images, page structure, and other content elements and serve relevant ads. Behavioral targeting utilizes browsing history, clicks, purchases, and other behavioral […]
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November 10, 2023
What is the modern data stack and how it can change the way you do analytics
Tool category Examples Data ingestion Fivetran, Stitch, Airbyte, Kafka Data transformation dbt, Dataform, Trifacta BI and data visualization Tableau, Looker Studio, Power BI, Quicksight, Mode Reverse ETL Hightouch, Census, Hevo, RudderStack Data science and machine learning Databricks, DataRobot, H2O.ai, Anaconda Data governance Collibra, Alation, Atlan, Immuta Web analytics Google Analytics, Piwik PRO Analytics Suite, Adobe […]
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November 8, 2023
Dedicated database – a private cloud that perfectly combines security with cost-effectiveness
In today’s data-driven world, companies need to manage and process huge volumes of data in order to gain insights and make informed decisions. Cloud-based solutions, which provide flexible and scalable options for storage and analysis, have become highly popular as a result.There are businesses that, due to the sensitivity of the data they handle, don’t […]
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November 6, 2023
Piwik PRO and Cookie Information are merging to strengthen the first-party marketing tech offering
We have exciting news to share with you. Piwik PRO is joining forces with Cookie Information, a renowned consent management platform (CMP) vendor based in Denmark and our trusted partner. Together, we’ll provide more opportunities for effective and lawful data collection to companies worldwide and help them shift towards a first-party data strategy.Keep reading to […]
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