Blog - Piwik PRO

July 6, 2023

Sweden’s data protection authority orders companies to stop using Google Analytics

Sweden’s data protection authority (DPA), IMY, issued the first major fines for companies that sent personal data to the US via Google Analytics. It also ordered Swedish businesses to refrain from using Google’s analytics tool. IMY’s decision aligns with previous opinions by the Austrian, French, Danish, Norwegian, and Italian DPAs. It also indicates that in…
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July 4, 2023

Anil Batra: People need to comprehend and develop their mindset first to understand how data works for them

Piotr Korzeniowski, CEO at Piwik PRO: You’ve been in the web analytics industry for over 20 years. You’ve seen it grow and change a lot. How is the approach to analytics in marketing different than before? Anil Batra, CEO and Strategic Advisor at Optizent: Since I started my career in digital analytics, the approach toward…
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June 27, 2023

The behind-the-scenes success story of the Piwik PRO Core plan

Let’s start with the main question – what is Piwik PRO Core, and who does it target? Szymon Grzesiak, Performance Marketing Manager at Piwik PRO: Piwik PRO Core is a free version of the Piwik PRO Analytics Suite platform. It allows those looking for comprehensive web and app analytics to use our product without time…
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June 26, 2023

Google Analytics and multi-channel attribution: What you should know

Google Analytics is sunsetting 4 attribution models. The old models will be replaced with data-driven attribution in the coming months. Here’s the timeline: So, what happens to conversion actions that use the sunsetting models? According to Google, any conversion action that uses a near-deprecated attribution model will be automatically converted to the data-driven attribution model.…
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June 7, 2023

Five years into GDPR: How EU companies balance compliance and effective marketing

A survey conducted on a group of 300 CEOs and marketing executives from across Europe
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May 25, 2023

A review of HIPAA-compliant analytics platforms

Disclaimer: This blog post is not legal advice. Piwik PRO provides privacy-friendly analytics software, but doesn’t provide legal consultancy. If you’d like to make sure that you comply with HIPAA guidelines, we encourage you to consult an attorney. Collecting and analyzing user data is essential to healthcare businesses that want to build relationships with prospects,…
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May 24, 2023

DMA and DSA – how these new laws influence online business

Last year, two new European Union regulations restricting how big tech brands like Apple, Amazon, and Meta tackle competition and handle user data entered into force. The Digital Markets Act (DMA) and Digital Services Act (DSA) aim to create a safer digital space where users’ fundamental rights are protected. They also establish a fair field…
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May 23, 2023

Meta hit with a €1.2 billion fine, ordered to suspend the EU-US data transfers

US tech giant Meta has been fined a record €1.2 billion for breaching the rules of GDPR. According to the Irish Data Protection Commission (DPC), an authority behind the ruling, Meta violated EU law by sending the personal data of Facebook users to the US, potentially exposing it to US surveillance. The penalty has overshadowed…
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May 18, 2023

Is session-based analytics dead? No. Here’s why.

On July 1, 2023, Google sunsetted Universal Analytics (UA) and replaced it with its next-generation measurement tool, Google Analytics 4 (GA4). That means that standard UA properties have stopped processing new hits. You’ve probably heard that the GA4 is the future of analytics, and session-based analytics is a thing of the past. This article challenges…
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May 12, 2023

8 customer data platform (CDP) use cases that will drive your business growth

Companies need data on user engagement to understand the behavior of users on the website or app, assess the performance of marketing campaigns and see how to better address users’ needs. Today, teams can benefit from numerous marketing and analytics tools that allow them to collect user acquisition, behavioral and conversion data from multiple sources…
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