2 results for tag: on-premises
Published: December 13, 2017 Updated: August 2, 2018 Author Karolina Matuszewska Category Analytics
If you haven’t made up your mind yet about self-hosted web analytics, it’s high time to go for it. The key arguments in favor of such a deployment are control and security, which are valuable commodities in your marketing strategy. In practice, it means that you know where your data is stored, how it’s handled […]
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Published: February 7, 2017 Updated: August 2, 2018 Author Ian Simpson Category Data Privacy & Security, Tag Manager
Tag management systems – or tag managers as they’re more commonly known – are fast becoming a staple of digital marketing. Okay, let’s be blunt: if you’re not using a tag manager, you’re getting left in the dust. Perhaps no other tool in the marketer’s arsenal of weapons allows him or her to operate as […]
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