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Data ownership

Data ownership specifies the responsibilities of managing and controlling data within an organization. It determines who has access to specific datasets, who can make decisions regarding their use, and who is accountable for ensuring data quality and compliance. The precise definition of data ownership helps protect sensitive information while maximizing its value for business operations. 

For more insights on data in digital analytics, check our series:

  • University website personalization: First-party data strategies for student recruitment and retention

    University websites receive millions of visits annually from diverse audiences – prospective students, admitted students weighing their options, current undergraduates, graduate students, parents, alumni, and faculty. Yet most institutions serve identical content to all these visitors, missing critical opportunities to engage each audience with relevant information.

  • Digital marketing in the energy sector: Key challenges and fixes

    Summary The European energy and utilities sector is changing quickly. Customers expect smooth digital experiences, personalized communication, and easy access to their data. At the same time, regulators continue to tighten privacy and security standards across the EU. For marketing teams, this creates a familiar dilemma – how to deliver relevant, data-driven experiences while staying…

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