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Data ownership

Data ownership specifies the responsibilities of managing and controlling data within an organization. It determines who has access to specific datasets, who can make decisions regarding their use, and who is accountable for ensuring data quality and compliance. The precise definition of data ownership helps protect sensitive information while maximizing its value for business operations. 

For more insights on data in digital analytics, check our series:

  • first party data

    First-party analytics without consent: Your Digital Omnibus compliance guide

    The Digital Omnibus is the European Commission’s simplification initiative to modernize the EU’s digital rulebook and reduce consent fatigue. The framework would enable first-party analytics without consent when specific criteria are met, ending years of uncertainty about the use of legitimate interest for web statistics.

  • University website personalization: First-party data strategies for student recruitment and retention

    University websites receive millions of visits annually from diverse audiences – prospective students, admitted students weighing their options, current undergraduates, graduate students, parents, alumni, and faculty. Yet most institutions serve identical content to all these visitors, missing critical opportunities to engage each audience with relevant information.

Other definitions

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