Data ownership specifies the responsibilities of managing and controlling data within an organization. It determines who has access to specific datasets, who can make decisions regarding their use, and who is accountable for ensuring data quality and compliance. The precise definition of data ownership helps protect sensitive information while maximizing its value for business operations. 

For more insights on data in digital analytics, check our series:


  • From Customer Data Platform to Data Activation: Why we’re evolving our approach

    Our Customer Data Platform module is now called Data Activation, reflecting a fundamental shift from data collection to outcome-driven action. We’re changing more than just a name – we’re refocusing on what truly matters: turning behavioral insights into immediate business results.

  • Life after GA4: Why EU organizations are going local

    When Universal Analytics was phased out in 2023, and GA4 rolled out with complexity, many European organisations were forced to rethink how they measure success. For more and more, the solution is clear: use analytics built for Europe, by Europe. Why sovereignty matters Data sovereignty isn’t just a buzzphrase. Under GDPR and the Schrems II…