Data processing agreement (DPA) is a legally binding document. It’s signed between two key data processing actors under GDPR – the data controller and the data processor.
It regulates the details of data processing, such as the scope and purpose, as well as the relationship between those actors. In addition, it assigns certain obligations required by the new EU law.
Read more about this topic on the Piwik PRO blog: Check out the 7 elements every DPA should have.
Data processing agreement
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First-party analytics without consent: Your Digital Omnibus compliance guide
The Digital Omnibus is the European Commission’s simplification initiative to modernize the EU’s digital rulebook and reduce consent fatigue. The framework would enable first-party analytics without consent when specific criteria are met, ending years of uncertainty about the use of legitimate interest for web statistics.
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University website personalization: First-party data strategies for student recruitment and retention
University websites receive millions of visits annually from diverse audiences – prospective students, admitted students weighing their options, current undergraduates, graduate students, parents, alumni, and faculty. Yet most institutions serve identical content to all these visitors, missing critical opportunities to engage each audience with relevant information.
Other definitions
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