A dedicated database is a cloud-based solution that offers isolated storage for sensitive data, while sharing server resources for other types of data stored inside your analytics platform.
This setup combines the cost-efficiency of shared cloud resources with the security and performance benefits of isolated data storage. Using this deployment method helps you comply with privacy regulations, provides easy data access inside your organization, and improves scalability of your analytics infrastructure. All that makes it ideal for companies handling sensitive data, such as in healthcare or government sectors.
Read more: Dedicated database – a private cloud that perfectly combines security with cost-effectiveness
Dedicated database
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From Customer Data Platform to Data Activation: Why we’re evolving our approach
Our Customer Data Platform module is now called Data Activation, reflecting a fundamental shift from data collection to outcome-driven action. We’re changing more than just a name – we’re refocusing on what truly matters: turning behavioral insights into immediate business results.
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Life after GA4: Why EU organizations are going local
When Universal Analytics was phased out in 2023, and GA4 rolled out with complexity, many European organisations were forced to rethink how they measure success. For more and more, the solution is clear: use analytics built for Europe, by Europe. Why sovereignty matters Data sovereignty isn’t just a buzzphrase. Under GDPR and the Schrems II…
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