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Dedicated database

A dedicated database is a cloud-based solution that offers isolated storage for sensitive data, while sharing server resources for other types of data stored inside your analytics platform.

This setup combines the cost-efficiency of shared cloud resources with the security and performance benefits of isolated data storage. Using this deployment method helps you comply with privacy regulations, provides easy data access inside your organization, and improves scalability of your analytics infrastructure. All that makes it ideal for companies handling sensitive data, such as in healthcare or government sectors.

Read more: Dedicated database – a private cloud that perfectly combines security with cost-effectiveness

  • first party data

    First-party analytics without consent: Your Digital Omnibus compliance guide

    The Digital Omnibus is the European Commission’s simplification initiative to modernize the EU’s digital rulebook and reduce consent fatigue. The framework would enable first-party analytics without consent when specific criteria are met, ending years of uncertainty about the use of legitimate interest for web statistics.

  • University website personalization: First-party data strategies for student recruitment and retention

    University websites receive millions of visits annually from diverse audiences – prospective students, admitted students weighing their options, current undergraduates, graduate students, parents, alumni, and faculty. Yet most institutions serve identical content to all these visitors, missing critical opportunities to engage each audience with relevant information.

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