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What is data sampling and how does it work?
If you are serious about growing your business, then you know how critical data-driven decisions are. You need solid numbers and reliable insights, and that is why sampled data may simply not be good enough, and may even lead you astray. Still, it is a common pain point for many web-analytics users. Read on to…
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How to perform successful audience targeting with a CDP
As much as 72% of business buyers expect vendors to personalize their experiences. However, only 15% of CMOs believe their company is on the right track with personalization. These numbers speak for themselves – companies need to shift their focus and incorporate high-level personalization into their marketing. If you want to reach your target audience…
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Meta’s ad practices ruled illegal under GDPR: Key facts and implications of the decision
The European Data Protection Board (EDPB) ruled that Meta could no longer use contracts as a basis for its behavioral ads. Instead, they should rely on consent as the ground for personal data processing under the EU’s general data protection regulation (GDPR). Initially, the Data Protection Commission of Ireland (DPC) had backed Meta’s legal argument…
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What is data activation and how does it fit into your data analytics stack
Modern companies employ various technologies for each stage of their data processes. Data ecosystems differ between organizations based on their needs and resources, but every data stack should consist of components used to acquire, integrate and transform the data. Collecting, organizing and managing data are key aspects of every data analytics stack, but how can…
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TTDSG (TDDDG) – how to make sure your analytics complies with the German law
UPDATE The TTDSG became the TDDDG on May 13, 2024. The law was renamed the Telecommunications Digital Services Data Protection Act (TDDDG) in order to harmonize German law with the European Digital Services Act (DSA). The term “Telemedium” was mainly replaced by the terminology “digital service” of the European regulation. You can find the official PDF…
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Valuable data collection in a privacy-first world – the experts’ take on marketing technology for 2023
As a part of Piwik PRO’s forecast discussions, we spoke with our experts about the predicted trends for marketing technology in 2023. In recent years, more and more regulatory changes have shaped how marketing works. With laws such as GDPR, HIPAA, new decisions issued by European data protection authorities (DPA) and other privacy-related institutions, marketers…
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Privacy compliance in 2023 – the experts’ take on marketing and data protection
As a part of Piwik PRO’s forecast discussions, we asked the experts how privacy regulations affected businesses in 2022 and what we should expect this year. Collecting data while respecting users’ privacy is a challenge for marketers, as there are many new regulations to follow. They are also updated and amended regularly, so keeping up…
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Key advice for data-driven companies – the experts’ take on marketing skills for 2023
As a part of Piwik PRO’s forecast discussions, we spoke with our experts about the skills every marketer needs to have in 2023. This is a crucial moment for marketers. Technical, legal, and consumer trends continuously reshape how businesses operate. Also, Google is sunsetting its Universal Analytics in a few months. From updating their skills…
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Looker Studio (former Data Studio) GA4 connector quota limit errors: Everything you should know
On November 10, Looker Studio announced the quota change for Google Analytics 4 (GA4) API. A minor update led to an uproar in the Looker Studio community when many users started experiencing problems with their GA4 reports. Most Looker Studio editors that use the native GA4 connector can’t visualize their data or connect to the…
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We’re reinventing our Customer Data Platform
We have exciting news to share with you. We’re rebuilding our Customer Data Platform (CDP). The new version of the module will provide easier data imports, advanced behavioral audiences, and more options for activating data. The updated platform will give marketers and product teams even more methods to integrate, segment, and act on first-party data…
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Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.
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