Blog - Piwik PRO

January 18, 2023

Key advice for data-driven companies – the experts’ take on marketing skills for 2023

As a part of Piwik PRO’s forecast discussions, we spoke with our experts about the skills every marketer needs to have in 2023. This is a crucial moment for marketers. Technical, legal, and consumer trends continuously reshape how businesses operate. Also, Google is sunsetting its Universal Analytics in a few months. From updating their skills…
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January 17, 2023

Looker Studio (former Data Studio) GA4 connector quota limit errors: Everything you should know

On November 10, Looker Studio announced the quota change for Google Analytics 4 (GA4) API. A minor update led to an uproar in the Looker Studio community when many users started experiencing problems with their GA4 reports. Most Looker Studio editors that use the native GA4 connector can’t visualize their data or connect to the…
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December 14, 2022

We’re reinventing our Customer Data Platform

We have exciting news to share with you. We’re rebuilding our Customer Data Platform (CDP). The new version of the module will provide easier data imports, advanced behavioral audiences, and more options for activating data. The updated platform will give marketers and product teams even more methods to integrate, segment, and act on first-party data…
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December 13, 2022

Single customer view (SCV): what is it and how does it work?

The summary If modern marketing was a car, data would be its fuel. Data helps marketers form and adjust their strategy, drive their decisions and evaluate the effectiveness of their campaigns. With consumers constantly generating vast amounts of data, marketers have a lot of information they can use to grasp their needs and interests. The…
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November 24, 2022

How to migrate to a new analytics platform: The ultimate guide

Changing analytics platforms is difficult. Even when organizations don’t feel like they are getting value from their current analytics, they tend to keep it because switching to a new one often includes the following: After sunsetting Universal Analytics (UA) on July 1, 2023, and replacing it with Google Analytics 4, many professionals who have used…
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November 23, 2022

70-point comparison of 7 tag managers

Tags are snippets of JavaScript used to collect and manage the data flow between websites and mobile apps, and third-party tools, such as analytics platforms or marketing vendors. For over a decade, tag managers (also called tag management systems or TMS) have helped analysts create, organize and test a huge variety of tags for data…
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November 14, 2022

Event-based web analytics: Everything you need to know

Session-based and event-based analytics platforms are usually grouped together under the headline “web analytics”. However, lumping them all under the same category is a bit misleading. Both kinds of tracking allow you to track a similar amount of details, yet they measure them differently and require a different set of analytical skills. Traditional session-based web…
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October 26, 2022

Universal Analytics vs. Google Analytics 4: Data models and other key differences explained

The switch from Universal Analytics (GA3 or UA) to Google Analytics 4 (GA4) means dealing with tons of changes, one of them being the different data models they use. GA3’s data model is based on sessions and page views, while GA4’s is based on events and parameters. This means that the two analytics platforms collect,…
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October 25, 2022

6 key Google Analytics limitations

This blog post was originally published on December 10th, 2019 with the title 4 Key Google Analytics drawbacks you won’t realize until it’s too late Google Analytics is the most widely used web analytics solution on the market. It offers a variety of features, was created by the most popular brands in the world, and…
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October 12, 2022

Analytics implementation: A 12-step guide (Tracking plan included)

A proper web analytics implementation is necessary to gather accurate insights from your visitors’ behavior and make data-based decisions that will help you improve your business. But creating the right analytics configuration requires you to factor in many aspects, such as: There will be a lot of writing, testing, and double-checking. But we’ve got you…
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