Analytics Archives - Page 4 of 19

October 2, 2023

HIPAA, marketing and advertising: How to run compliant campaigns in healthcare

Healthcare organizations deal with tons of sensitive information concerning people’s health. It needs to be handled with proper care. In the US, safe parameters for using this kind of data in different contexts, including marketing, are set by HIPAA. Unfortunately, many companies are still unaware of the provisions of the law and the potential consequences…
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September 22, 2023

Is Adobe Analytics HIPAA-compliant?

The Health Insurance Portability and Accountability Act (HIPAA) is a restrictive data security law regulating US healthcare organizations’ use of protected health information (PHI). The covered entities and business associates that handle the PHI of US patients are subject to HIPAA, even if they don’t reside in the US. It affects many aspects of how…
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August 31, 2023

Is Google Analytics (3 & 4) GDPR-compliant? [Updated]

Google Analytics is the most popular analytics tool on the market. It’s free and allows you to analyze website traffic and gather valuable data about user behavior. But at the same time, the way Google Analytics collects and processes data has been a concern for privacy-conscious businesses and regulators. The Austrian, French, Italian, Norwegian and…
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July 26, 2023

Piwik PRO vs. Adobe Analytics: Comparison of enterprise analytics platforms

Choosing an enterprise web analytics partner is hard. The return on this strategic investment must be sure. You may already be using Adobe Analytics but are considering an alternative that offers similar or better features, including Piwik PRO Analytics Suite in the paid Enterprise plan. Or you might be a Universal Analytics user who’s not…
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July 19, 2023

Reports in Google Analytics 4 and Piwik PRO: Everything you should know

Choosing the right analytics platform is challenging, as no one tool meets every need. Piwik PRO and Google Analytics 4 (GA4) provide metrics and features that can form the heart of any data strategy and deliver unique benefits. Both are good choices for experienced analytics users, allowing you to easily mold and bold your data…
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July 17, 2023

Everything you need to know about the Data Privacy Framework (Privacy Shield 2.0)

On July 10, 2023, the European Commission announced a new agreement regulating data flow between the US and the EU named the Data Privacy Framework (DPF). It’s a much-needed development considering the importance of data transfers in the global economy. But many issues around this new deal raise concerns about its sustainability. Privacy watchdogs, including…
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July 6, 2023

Sweden’s data protection authority orders companies to stop using Google Analytics

Sweden’s data protection authority (DPA), IMY, issued the first major fines for companies that sent personal data to the US via Google Analytics. It also ordered Swedish businesses to refrain from using Google’s analytics tool. IMY’s decision aligns with previous opinions by the Austrian, French, Danish, Norwegian, and Italian DPAs. It also indicates that in…
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July 4, 2023

Anil Batra: People need to comprehend and develop their mindset first to understand how data works for them

Piotr Korzeniowski, CEO at Piwik PRO: You’ve been in the web analytics industry for over 20 years. You’ve seen it grow and change a lot. How is the approach to analytics in marketing different than before? Anil Batra, CEO and Strategic Advisor at Optizent: Since I started my career in digital analytics, the approach toward…
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June 26, 2023

Google Analytics and multi-channel attribution: What you should know

Google Analytics is sunsetting 4 attribution models. The old models will be replaced with data-driven attribution in the coming months. Here’s the timeline: So, what happens to conversion actions that use the sunsetting models? According to Google, any conversion action that uses a near-deprecated attribution model will be automatically converted to the data-driven attribution model.…
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May 25, 2023

A review of HIPAA-compliant analytics platforms

As a healthcare organization subject to HIPAA, you’re walking a fine line when trying to improve the patient experience and ensure your activities are HIPAA-compliant. Vendors have been adjusting to the shifting privacy-oriented analytics landscape and their clients’ expectations. Many of them change their offers accordingly. At the same time, the dominant analytics vendors are…
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