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Everything you need to know about the Data Privacy Framework (Privacy Shield 2.0)
On July 10, 2023, the European Commission announced a new agreement regulating data flow between the US and the EU named the Data Privacy Framework (DPF). It’s a much-needed development considering the importance of data transfers in the global economy. But many issues around this new deal raise concerns about its sustainability. Privacy watchdogs, including…
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Sweden’s data protection authority orders companies to stop using Google Analytics
Sweden’s data protection authority (DPA), IMY, issued the first major fines for companies that sent personal data to the US via Google Analytics. It also ordered Swedish businesses to refrain from using Google’s analytics tool. IMY’s decision aligns with previous opinions by the Austrian, French, Danish, Norwegian, and Italian DPAs. It also indicates that in…
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Anil Batra: People need to comprehend and develop their mindset first to understand how data works for them
Piotr Korzeniowski, CEO at Piwik PRO: You’ve been in the web analytics industry for over 20 years. You’ve seen it grow and change a lot. How is the approach to analytics in marketing different than before? Anil Batra, CEO and Strategic Advisor at Optizent: Since I started my career in digital analytics, the approach toward…
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Google Analytics and multi-channel attribution: What you should know
Google Analytics is sunsetting 4 attribution models. The old models will be replaced with data-driven attribution in the coming months. Here’s the timeline: So, what happens to conversion actions that use the sunsetting models? According to Google, any conversion action that uses a near-deprecated attribution model will be automatically converted to the data-driven attribution model.…
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A review of HIPAA-compliant analytics platforms
As a healthcare organization subject to HIPAA, you’re walking a fine line when trying to improve the patient experience and ensure your activities are HIPAA-compliant. Vendors have been adjusting to the shifting privacy-oriented analytics landscape and their clients’ expectations. Many of them change their offers accordingly. At the same time, the dominant analytics vendors are…
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DMA and DSA – how these new laws influence online business
Last year, two new European Union regulations restricting how big tech brands like Apple, Amazon, and Meta tackle competition and handle user data entered into force. The Digital Markets Act (DMA) and Digital Services Act (DSA) aim to create a safer digital space where users’ fundamental rights are protected. They also establish a fair field…
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Is session-based analytics dead? No. Here’s why.
On July 1, 2023, Google sunsetted Universal Analytics (UA) and replaced it with its next-generation measurement tool, Google Analytics 4 (GA4). That means that standard UA properties have stopped processing new hits. You’ve probably heard that the GA4 is the future of analytics, and session-based analytics is a thing of the past. This article challenges…
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GA4 migration problems: What are the alternatives
Starting July 1, 2023, standard Universal Analytics (UA) properties will stop processing new hits. This will align with Google’s plan to sunset UA and replace it with its next-generation measurement solution known as Google Analytics 4 (GA4). In preparation for this, Google is providing all UA users a means to migrate their standard UA properties…
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Data flow in an analytics platform: How to set up your data collection and analysis process
Whether new to analytics or already well-versed, you might have heard a lot about collecting, managing and analyzing data. But what exactly happens in between? How does your data flow from one part of the analytics ecosystem to another? Data can stream in different directions and back and forth between systems. It may take a…
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Google Analytics might soon be banned in Norway
On March 1, 2023, the Norwegian data protection authority (DPA), Datatilsynet, released a preliminary opinion about the use of Google Analytics. Datatilsynet stated that using Google’s platform is illegal under the General Data Protection Regulation (GDPR). The decision is a follow-up to the 2022 press release, in which the DPA suggested the tool might not…
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